Scribd
Upload
18 views26 pages

SWOT Inulit

The document discusses performing a SWOT analysis to identify an organization's strengths, weaknesses, opportunities, and threats. It describes each element of SWOT analysis and provides the steps to conduct one. The purpose is to help create a competitive advantage and strategic focus for an organization.

Uploaded by

krishalein922
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
18 views26 pages

SWOT Inulit

The document discusses performing a SWOT analysis to identify an organization's strengths, weaknesses, opportunities, and threats. It describes each element of SWOT analysis and provides the steps to conduct one. The purpose is to help create a competitive advantage and strategic focus for an organization.

Uploaded by

krishalein922
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 26

SWOT ANALYSIS AND

STRATEGIC FOCUS
THE SWOT ANALYSIS
THE SWOT ANALYSIS
THE SWOT ANALYSIS
⌖ SWOT analysis is the
process that identifies an
organization’s strengths,
weaknesses, opportunities
and threats.
THE SWOT ANALYSIS
⌖ Specifically, SWOT is a
basic analytical
framework that assesses
what an entity can and
cannot do, for factors
both internal and
external.
STRENGTH
⌖ A positive internal factor.
WEAKNESSES

⌖ A negative internal factor.


OPPORTUNITIES
⌖ A positive external factor.
THREATS
⌖ A negative external factor.
THE SWOT ANALYSIS
⌖ The main purpose of the analysis is to add value
to products and services would result to easy
recruitment of new customers, retain loyal
customer’s, and extend product and services to
customer segments over the long-term.
Elements of SWOT Analysis
⌖ A SWOT analysis focuses on the four elements,
allowing companies to identify the forces influencing a
strategy action or initiative.

strength
SWOT
ANALYSIS
STRENGTH
Describe what an organization excels
at and separate it from the competion.

SWOT
ANALYSIS
STRENGTH
Describe what an organization excels
at and separate it from the competion.

WEAKNESSES
Stop an organization from performing
at its optimum level.

SWOT
ANALYSIS
STRENGTH
Describe what an organization excels
at and separate it from the competion.

WEAKNESSES
Stop an organization from performing
at its optimum level.

SWOT OPPORTUNITY
Refers to a favorable factors that an
ANALYSIS organization can use to give it a
competitive advantage.
STRENGTH
Describe what an organization excels
at and separate it from the competion.

WEAKNESSES
Stop an organization from performing
at its optimum level.

SWOT OPPORTUNITY
Refers to a favorable factors that an
ANALYSIS organization can use to give it a
competitive advantage.

THREATS
Refers to factors that have the potential
to harm an organization.
Steps in SWOT Analysis
Often SWOT analysis begins and ends with the SWOT matrix.
Step 1
Scanning Internal and External Environment

Step 2
Internal and External Analyses

Step 3
Construct the SWOT matrix

Step 4
Define SWOT Strategies
Major Benefits Of SWOT Matrix
1. Cost Effective
2. Wide Range of Applications
3. Promotes Discussion
4. Provides Visual Overview
5. Offers Insight
6. Integration and synthesis
7. Foster Collaboration
Establishing Competitive Advantage
From SWOT
An external environment analysis is a
requirement to create a competitive
advantage.
Establishing Competitive Advantage
From SWOT
An external environment analysis is a
requirement to create a competitive
advantage.
Creating Strategic Focus
Strategic focus is a business imperative
but not something that all businesses
fully understand.
Blue Ocean Strategy
Reffered to a market for a product where
there is no competition or very less
competition. This strategy revolves around
searching for a business in which very few
firms operates and where there is no pricing
pressure.
Strategy Canvas
Strategy Canvas is a basically a line
graph that plots functions/factors
against importance for a company.
What is Good Strategy?
Matching the company’s stregths to the
available opportunities. Once it able to
establish specific values related to it’s
business offerings within the four quadrants
of SWOT analysis, the company can develop
a strategic plan based on the information
learned.

You might also like