VEMU INSTITUTE OF TECHNOLOGY

Chittoor - Tirupati National Highway, P. Kothakota,

Chittoor (Dt.), AP – 517112
DEPARTMENT OF MECHANICAL ENGINEERING

PRODUCT DESIGN USING CAD SOFTWARE INTERNSHIP

AT SKILLDZIRE TECHNOLOGIES PRIVATE LIMITED

P. Siddartha Reddy 204M1A0368

N. Manjunadh Reddy 204M1A0362
N. Anveesh 204M1A0365
S. Harsha Vardhan 204M1A0374
B. Pavan Kumar 214M5A0301

Under The Esteemed Guidance of:

Mr. M. Shankar, M. Tech,
Assistance professor
Department of Mech.
 CONTENTS
• INTRODUCTION
• IMPORTANCE OF PRODUCT DESIGN
• PRODUCT DEVELOPMENT LIFE CYCLE
• PRODUCT LIFE CYCLE
• DMFA
• MECHANICAL DESIGNS & CONSIDERATIONS
• METHODOLOGY
• INTRODUCTION OF CASTING PROCESS
• INTRODUCTION OF FORGING
• PLASTIC COMPONENTS-3D MODELING
• FUTURE SCOPE
• LEARNING OUTCOMES
 INTRODUCTION

• In today's competitive market, product design plays a pivotal role in determining the success of a product.
• Utilizing CAD (Computer-Aided Design) software has become indispensable in modern product design
processes.
• CAD software empowers designers to create intricate and innovative designs with precision and efficiency,
revolutionizing the way products are conceived, developed, and brought to market.
• CAD software enables designers to translate their creative vision into detailed digital models, facilitating
collaboration, iteration, and optimization throughout the design process.
• With CAD, designers can explore different concepts, refine designs, and simulate real-world conditions to
ensure optimal performance and functionality.
• This series aims to explore the process of product design using CAD software, providing insights, tips, and
techniques for creating compelling and market-ready products.
• From conceptualization to manufacturing, we will delve into each stage of the design process, highlighting
the capabilities of CAD software and best practices for maximizing its potential.
 IMPORTANCE OF PRODUCT DESIGN

• Differentiation and Competitive Advantage: Product design distinguishes offerings in saturated markets,
creating a competitive edge through unique features and experiences.

• Customer Satisfaction and Loyalty:Design-focused products meet user needs, enhancing satisfaction and
fostering long-term loyalty, driving repeat purchases.

• Innovation and Market Leadership:Design innovation drives trends, positioning companies as industry leaders,
and shaping market landscapes.

• Cost Reduction and Efficiency:Thoughtful design streamlines manufacturing, reducing waste, and operational
costs throughout the product lifecycle.

• Brand Identity and Perception:Design reflects brand values, enhancing recognition, trust, and equity, influencing
consumer perceptions.
• Adaptability and Flexibility:Agile design responds to market shifts, enabling customization and quick
adaptation to changing demands.

• Environmental Sustainability:Sustainable design minimizes environmental impacts, resonating with eco-

conscious consumers and enhancing brand loyalty.

• Regulatory Compliance and Safety:Design ensures adherence to safety standards, mitigating liabilities and
upholding reputation for quality and reliability.

EQUIPMENT USED

• Design software (such as CAD) for product design and modeling.

• 3D Printers are used to create physical prototypes of product designs quickly and cost-effectively

• Quality control tools and equipment for inspections and tests.

 PRODUCT DEVELOPMENT LIFE CYCLE(PDLC)

• The product development life cycle (PDLC) is the process through which a product evolves from concept to
launch and beyond.

• It encompasses various stages, each with its own objectives, activities, and outputs.

• This includes recognizing market needs, conceptualizing the product, creating a product roadmap (perhaps
using one of these product roadmap templates), releasing the product, and gathering feedback.

• Each stage of your PDLC helps your company create products that can survive several market changes and
bring value to your customers.

• Here's a general overview of the product development life cycle:

 PRODUCT DEVELOPMENT LIFE CYCLE(PDLC)

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 PRODUCT LIFE CYCLE(PLC)

• A product life cycle is the length of time from a product first being introduced to consumers from a product
first being introduced to costumers until it is removed from the market.

• KEY FEATURES:

 Each product may have a different life cycle.

 PLC contributes to strategic marketing planning.

 It may help the firm to identify when a product needs support,redesign.reinvigoratingwithdrawl etc.,

 It may help in new products development planning.

 It may help in forecasting and managing cash flow.

 MECHANICAL DESIGN & CONSIDERATIONS

• Mechanical design involves the creation and development of mechanical systems, components, and products
to meet specific functional requirements, performance criteria, and user needs.

• It encompasses various aspects such as concept development, engineering analysis, material selection, and
detailed design to ensure the successful realization of mechanical devices or systems.
ADVANTAGES:
 Functionality
 Reliability
 Efficiency
 Cost-Effectiveness
 Innovation
 Design for Manufacturability and Assembly(DFMA)

• The fundamental principles of Design for Manufacturability and Assembly (DFMA), a critical aspect of
product development aimed at optimizing design to enhance manufacturing efficiency and effectiveness.

The principles of DFMA are:

• Minimize part count

• Make Parts Multi-Functional

• Design parts to be self-aligning and self-locating.

• Use stack assemblies.

• Ensure the ease of handling of parts from bulk. 

The principles of DFMA are:

• Eliminate Interfaces.

• Design parts that cannot be installed incorrectly.

• Maximize part symmetry if possible or make parts obviously asymmetrical.

• Use Standard Parts and Hardware.

• Simplify and Optimize the Manufacturing Process

• Encourage modular assembly

METHODOLOGY
 INTRODUCTION OF CASTING PROCESS

• CASTING PROCESS:

The casting process is a manufacturing method used to produce metal, plastic, or ceramic
parts by pouring molten material into a mold cavity, where it solidifies into the desired shape. It
is one of the oldest and most versatile methods for shaping materials into complex geometries
with high dimensional accuracy.casting processes are given below:
1. Sand Casting
2. Investment Casting
3. Die Casting
4. Permanent Mold Casting
 SAND CASTING

• Sand casting, one of the oldest and most versatile

casting processes, involves the use of sand molds to
create metal components. Participants will gain
insights into the sand casting process, including
pattern preparation, mold cavity creation, metal
pouring, and finishing operations. Through
illustrations and demonstrations, students will
understand the advantages, limitations, and
applications of sand casting in various industries.
 INVESTMENT CASTING

• Investment casting, also known as lost-wax

casting, offers precision and intricacy in
manufacturing components with complex
geometries. Participants will explore the
investment casting process, from pattern
creation and mold assembly to shell
building,dewaxing, metal pouring, and

finishing.
 DIE CASTING

• Die casting is a high-speed, high-pressure

casting process used to produce intricate,
dimensionally accurate components with
excellent surface finish. Participants will learn
about the die casting process, including
molddesign, metal injection, solidification.
 PERMANENT MOLD CASTING

• Permanent mold casting, also known as gravity die

casting, offers advantages in termsof dimensional
accuracy and surface finish compared to sand
casting. Participants will examine the
permanentmold casting process, from mold
preparation and metal pouring to solidification and
part removal.

• Throughout the session, emphasis will be placed on

quality control measures and defect prevention
strategies in advanced casting techniques.
 INTRODUCTION OF FORGING
Types of Forging:
1.Open Die Forging: Also known as smith forging, it involves placing a piece of metal between flat dies and
then deforming it using hammer blows or presses. The metal is not fully confined, allowing it to flow outward,
resulting in a product with rough surfaces and non-uniform grain structure.
2.Closed Die Forging: Also called impression die forging, it involves placing a piece of metal within a die set
containing one or more cavities.
3.Roll Forging: This process involves shaping metal by passing it between two cylindrical rollers. The rollers
exert compressive forces on the metal, causing it to deform and take the shape of the die cavities. Roll forging is
often used to produce long, cylindrical parts like shafts and axles.
4.Swaging: Swaging is a forging process that involves reducing the diameter or thickness of a metal rod or tube
by forcing it through a die or series of dies. It is commonly used to produce components with tapered or profiled
shapes, such as pins, needles, and gun barrels.
5.Upset Forging: Also known as heading or heading and upsetting, this process involves increasing the cross-
sectional area of a metal work piece by applying compressive forces to one end. Upset forging is commonly
used to form heads on bolts, rivets, and other fasteners, as well as to create larger diameter sections in shafts and
bars
 OPEN-DIE FORGING

• Open-die forging, also known as free

forging, involves deforming metal
between flat dies or anvils to
achievethe desired shape. Participants
will learn about the open-die forging
process, from heating the metal to
forgingit into shape using hammers or
presses.
 CLOSED -DIE FORGING

• Closed-die forging, also referred to as impression

forging, utilizes shaped dies to confine and
shapethe metal into the desired form. Participants
will explore the closed-die forging process,
including die design, preheating of metal billets,
and the forging sequence. Attention will be given to
factors influencing material flow, grain structure,
and mechanical properties in closed-die forging
operation.
 PLASTIC COMPONENTS - 3D MODELING

• Plastic components play a crucial role in

various industries, from consumer electronics
to automotive manufacturing, and mastering
their design is essential for product innovation
and development.

• One of the key aspects explored is

theutilization of 3D modeling software, which
enables designers to create intricate and
precise digital representations of plastic parts.
 LEARNING OUTCOMES:

• Understanding User Needs: Identifying and understanding user preferences and requirements through research and
analysis.
• Design Thinking: Applying design thinking methodologies to solve problems creatively, including ideation,
prototyping, and testing.
• Technical Skills: Acquiring skills in CAD, 3D modelling, prototyping, and materials selection for translating
concepts into tangible designs.
• Visual Communication: Developing skills in sketching, rendering, and design presentations to effectively
communicate design concepts.
• Design Principles: Understanding principles like proportion, balance, contrast, and harmony for creating
aesthetically pleasing and functional designs.
• Prototyping and Testing: Creating prototypes and conducting usability testing to gather feedback and iterate on
designs.
• Collaboration and Teamwork: Working on multidisciplinary projects to develop collaboration and teamwork skills.
• Ethical and Sustainable Design: Considering ethical and environmental factors such as sustainability, ethical
sourcing, and social responsibility in product design.
• Industry Standards: Ensuring that designs meet industry standards and contribute positively to society through
innovative and user-friendly products
 FUTURE SCOPE

• The organization's future plans include expansion into new markets, diversification of offerings,
and continued innovation. Sustainability is a priority, with a focus on responsible business
practices and environmental initiatives. Talent development and enhancing the customer
experience are key objectives, along with digital transformation to streamline processes and
improve efficiency.
THANKYOU..!