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CH 3 2 Principles of Communication

The document discusses principles of effective communication for business. It outlines seven principles - concreteness, consideration, correctness, courtesy, conciseness, completeness, and clarity. Following these principles helps ensure communication is clear, considerate, and effective for businesses and customers.

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Hailemariam Kibret
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26 views25 pages

CH 3 2 Principles of Communication

The document discusses principles of effective communication for business. It outlines seven principles - concreteness, consideration, correctness, courtesy, conciseness, completeness, and clarity. Following these principles helps ensure communication is clear, considerate, and effective for businesses and customers.

Uploaded by

Hailemariam Kibret
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Chapter Four: Principles

of Communication
By: H/mariam K.
Principles of effective communication
 Look for your audience in such a way that thirsty looks for
water.
 Observe your audience’s needs and be ready to fulfill them.
 See what type of communication is effective for the audience.
 Apply the method of communication which is effective for a
particular audience.
 Start communication via various tools of communication.
 Make sure that they will get their answers quickly.
 Control your ego before the people to whom you are
communicating with.
 Be polite in talking and messaging to your customers.
 Listen to their complaints carefully and try to rectify
immediately.
 Businessis an activity through which one can
improve financial conditions.
 Every businessman wants to expand his
business.
 Mostly,the expansion of business engulfs many
valuable years.
 To expand our business, communication skill is
required.
 But good communication boosts a business to
the sky.
 What to do for developing our communication
skills is to learn principles of 7cs of
communication.
 Everybusiness organization needs to
communicate with its clients and other
people to maintain and to grow the business.
 No business can be done without
communication.
 Itis the time of mass communication through
Digital Platform or print media.
 Many companies communicate through SMS,
social media, phone calls, emails, etc.
 The process of communication is very fast
today than before.
Every person is not a good
communicator.
Person to person communication is
effective only at a smaller level of a
business.
If a shopkeeper advertises his business
for a local circle, it works.
When a large unit holder wants to send
messages to the people, he/she uses
mass communication system.
 It is said “Written is to be read”.
Print media is one of the mass
communication methods.
Business owners can deliver press
reports in the local newspapers.
They can spread messages in society
through print media.
People can know about the company
and deal according to the messages.
Multinational companies communicate
on a large scale in various countries.
Principles of Business Communication:
 Business communication skill plays a key role in
developing a business.
 Communication is a process of exchanging
thoughts and ideas.
 When your communication follows all the seven
C principles, your presentation is perfect.
 It helps in making the best decisions.
 Effective communication gives speed to your
business.
 If we satisfy our customers’ needs, they will
help us in boosting our business.
 There are many problems in a business firm.
 All these are due to poor communication or
communication gap.
 But effective communication can help in solving all the
problems.
 It also improves quality of products.
 When the employees are given timely and proper
guidance, they will follow and improve quality and
quantity.
 Employees get job satisfaction due to proper
communication.
 The timely transformation of thoughts and ideas saves
time and money.
 It makes our business relationship strong and long-
lasting.

Good communication shows your
professional image to your colleagues
and customers.
It builds your prestigious image among
the people.
Principles of business communication
always move your business forward.
To boost your business, 7Cs principles of
communication must be observed.
Principle ….
 Good communication mostly depends on 7
Cs.
 Theyare concreteness, consideration,
correctness, courtesy, conciseness,
completeness, and clarity.
 They
are important pillars of effective
communication.
 Dohumanity proud by keeping the 7Cs in
mind:
1. Concreteness
 Beingconcrete means being definite in
sending messages.
 Ourmessage should not be round
about.
 What you want to say must be clarified
in the message.
 Avoidusing unnecessary words which
create confusion in reader’s mind.
Concreteness ….
Here are some tips to create effectiveness
in our communication.
 Use particular words
 Avoid interfering words or sentences
 Use exact words of information
 Check the words before sending
 Never use abuse or misleading sentences.
2. Consideration

 When you send any message, consider


yourself as a receiver instead of sender.
 What you like write the same words.
Consider the needs and requirements of
the receivers while sending the
message.
 Consider the opposite person’s priority
the highest.
Consideration …
Listen the receiver carefully to avoid
misunderstanding. Look at the tips given
here.
 Put ‘You’ in place of the receiver
 Usekind words to win the heart of the
receiver
 Consider his needs in your mind
 Be pleasant while drafting a message
3. Correctness
A liar never is trusted in society.
 100% correctness is a must in the message.
 Yourmessage should be correct so that the
reader can understand it properly.
 Spellingsin messages and words in talking
should be correct enough to be understood.
 Correctness
improves your prestige in
communication.
 Falsestatements and words mislead people and
sometimes it creates a great loss to the
company.
Correctness …..
Amistake in communication creates confusion as
well as makes our communication unfruitful.
 Follow the tips given below.
 Beforesending the message, check it properly
grammatically and spellings
 The salutation should be in an honored
manner
 All the facts, figures, etc. should be correct
 Send messages at the correct time
 Do not neglect anything which is important
4. Courtesy
 We should keep friendly relations with those
to whom we communicate. It is a popular
proverb, “Courtesy brings happiness”.
 Maintaining relationship is good for a
business.
 Businesscommunication depends on
relations.
 Weshould keep friendly nature for better
communication.
Courtesy
 These
are some points to be
remembered.
Give a prompt reply to the message
Avoid irritating quotes
Apologizeif there is any mistake or
misbehavior
Always say ‘Thank you’ without
hesitating
5. Conciseness
Itmeans our message must be
short.
Everything should be included
clearly in it.
Long and monotonous messages are
sometimes avoided by the readers.
They do not pay heed on this kind
of messages.
Conciseness
Quite short and clear messages are
worth reading. Look at some tips given
here.
Arrange the words in sequence
Avoid unnecessary wording
Don’t repeat the words
Say everything in short message
6. Completeness
 Itis a fact that an incomplete message creates
misshape.
 Completenessis a must for clear and effective
communication.
 Effective communication contains all facts
required for both parties.
A complete message makes the recipient
satisfied and contented.
 Sometimes wrong or incomplete messages
create misunderstanding in communication.
Completeness

Let’s see some tips.


Read the message twice before sending
Make surety about the recipient
All the things should be well mannered
Keep the message short and sweet
7. Clarity
 Clarity
springs from the knowledge of the
message what you want to say, the method
how you want to say and the medium
through you want to say in.
 Clarification
of each matter is the most
important part of an effective
communication.
 Whatever you share with other people must
be clear and understandable.
Clarity …..
 Clearcommunication avoids confusion.
Clarity is also important in non-verbal
communication.
 See the tips given below.
 Always select easy words to clarify your thoughts
and ideas
 Deliver straightway instead of a roundabout
 Short sentences are recommended
 Avoid extra words and sentences
 Clear everything in a short message
Chapter Five:
Communication Media

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