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17 views

Final Presentation

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samukondo0
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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IBM315 Business Research 01

Group Presentation

Using Secondary Data

By: Lloyd Tom & Samuel Francis


• Introduction

Outline
• Secondary Source Used
Research Question:
How has the COVID-19 pandemic
impacted consumer behavior in the
retail industry?
INTRODUCTION
• The COVID-19 pandemic that occurred in the late 2019 and
throughout 2020 has an impact on economic sector.
• People have become distanced and the role of the Internet has
increased more than ever.
• Social networks have become more actively used by retailers as
platforms for displaying content and communicating with
consumers.
• Consumer behavior has also changed due to COVID-19.
SECONDARY SOURCE USED
Topic: The impact of the covid-19 pandemic on retail consumer
behavior.
Authors: Sayyida, S., Hartini, S., Gunawan, S & Husin, S.
Publication Date: January, 2021
Type of source: Journal Article
Publisher: ResearchGate
Link Address: https://www.researchgate.net/publication/349031117
AIMS & OBJECTIVES
• Their study aims to analyze the impact of the
COVID-19 pandemic on retail consumer behavior.
• The main research objectives of the article are:
Impact Analysis
Shopping Trends
MarketinRetail Sales Data
g Strategies
METHODOLOGY & DATA ANALYSIS
• Their study uses quantitative methods with secondary data sources
obtained from several countries including the
1. United States
2. England
3. Germany
4. France
5. Canada
6. Latin America
Consumer Behavior in the United States
• The percentage of offline retail
sales in the US remained high, at
85.5% in 2020, with little impact
from the COVID-19 pandemic.
• Online retail sales in the US
increased significantly, reaching
14.5% of total retail sales in 2020,
a 3.5% increase from 2019.
• Consumers sell prefer traditional
or physical store purchases, with
only a 3.5% decrease in offline
purchases.
Consumer Behavior in the UK
• The number of online shoppers in
the UK reached 79.8% of the total
population in 2019, making it the
third largest e-commerce market in
the world.
• Online retail sales in the UK
increased by 5.7% from 2019 to 2020,
reaching 27.5% of total retail
• Online retail sales in the UK have
been steadily increasing, with data
showing a rise from 18% of total retail
sales in 2018 to 21.8% in 2019 and
27.5% in 2020
Consumer Behavior in Germany
• Offline retail sales in Germany
remained strong, reaching 91.1% of
total retail sales in 2019, indicating
that physical stores are sell very
popular.
• The COVID-19 pandemic had a
limited impact on consumer behavior
in Germany, with buying behavior sell
tending towards physical stores.
• The pandemic did have an impact on
consumer behavior in seeking product
information online, but not as much
as expected on purchasing behavior.
INTERPRETING THE FINDINGS
• Social distancing and regional
lockdowns are factors that trigger an
increase in retail e-commerce sales.
• Consumers avoid face-to-face contact
and tend to turn to digital media or
online media to suppress the spread of
the virus.
• The COVID-19 pandemic has
significantly transformed consumer
behavior across various aspects of life,
including work, shopping, and
entertainment.
Consumer Behaviors
• Consumer behavior in the digital era is
divided into four groups:
1. Pure Offline Shopping,
2. Pure Online Shopping,
3. Showrooming, and
4. Webrooming
CONCLUSION
• This document provided a clear picture of the new shopping habits
formed during the pandemic and how they might shape the future of
retail.
I. Consumer Shifts
II. Retail Changes
III. Long-Term Effects
REFERENCES
Sayyida, S., Hartini, S., Gunawan, S & Husin, S. (2021, January). The
impact of the covid-19 pandemic on retail consumer behavior. Aptisi
Transactions on Management (ATM), 5(1), 79-88. Retrieved May 02,
2024, from
https://www.researchgate.net/publication/349031117_The_Impact_of
_the_Covid-19_Pandemic_on_Retail_Consumer_Behavior?

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