Assignment 1

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Assignment 1

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tannu

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Assignment 1

Dummy Proposal
Introduction(Grynow)
• Leading Influencer Marketing Services in India

Grynow is your go-to agency for innovative and data driven-strategies to get authentic engagement,
increased sales and long- lasting relationship with your customers.
Choose from 300M+ social media creators and influencers connected with our agency to unite your
brand with a perfect match.
Make every product of yours a success through our award winning campaigns.
Ditch Generic Marketing- Frame campaigns according to your needs.
USP OF GRYNOW
• The USP of Grynow is their 'highly connected network of 300 million+
social media creators and influencers.’
• This connected network unites brands with their perfect match of
social media creators, influencers, bloggers, vloggers, artists, etc.
• The thorough research of social media creators’ following base, their
spam rate, their audience, past performance campaigns, and
engagement rates gives the business or brand the data needed to get
the desired results and the type of strategy needed to be formed.
Case Studies
• WOW Skincare
10M+ Views and Engagements
1.Strategy used: Partnership with micro and macro creators
Connection with micro and macro creators tends to target audience of a particular area which is easy to cover,
indirectly leading to cover a perfect audience from that area.

2. Targeted KOL’s who prioritize natural organic products and holistic health practices.
Partnered with influencers who also prioritize sustainability and environmental causes.
Targeting values and morality of influencers and target audience gives an extra advantage and emotional connection.

3. Curated influencers content showcasing the benefits of WoW and their sustainable practices.
The videos of creators showed the influencers targeting the needs of the audience like no make up look,
natural beauty and the comparison of wow brand with ordinary brands and highlighting the difference
between them.
• Country Delight
500k+ views
• Teamed up with YouTube influencers from food, nutritionists, and lifestyle genres
Match of food brand with food, nutritionists and lifestyle creators creates a trust factor with the targeted
audience, increasing the engagement and long lasting relationship with audience.
• Curated content that aligned with Country Delight's values and target audience.
Presenting the brand’s values to target audience makes the audience the believes in the brand more and
buy more.
• Organised exclusive promotions and discounts for new users.
Promotions and discounts increases the sales of the brand and makes savings for the audience easy and
get quality products.
• Scripted videos to create engaging content, such as recipe videos, product reviews showcasing the
freshness and farm connection of Country Delight's products
Scripted videos on youtube like testing the purity of the milk, making curd from it, shows the proof the
purity of the milk and gives viewers the vision of what will they get after buying the milk.
Explaining from where the milk is brought, how pure it is , there is no chemical in it, perfect with your
health and delicious taste, targets the key concern of the audience.
Fictional Brand – NaturalCare Skincare
• Brand Identity
Sustainable
Eco Friendly
Cost Efficient
Nature Based
• Target Audience
Young adults-mid 50s
People with Damaged skin barrier
Pocket Conscious people
• Product range
Facewash
Moisturiser
Sunscreen
• Marketing Approach
Social Media
Influencer Marketing
Storytelling
Content Writing
Personalised skincare routine( skinquiz)
Influencer Selection
• Debsree Banerjee-304k follower
• Namartha Pathania-628k follower
• Bhumika Thakkar- 324k follower
• Disha Batra-218K follower
Campaign
• Campaign Name: NaturalCare Trio
• Campaign Objective: To show our Naturalcare. Increase brand awareness and drives sales through marketing
and social media.
• Campaign Duration: 3 months
• Campaign Theme: NaturalCare Glowing Different
Explain: Our campaign theme describes the glow that our customer will get after using NaturalCare Trio.
• Campaign Elements:
o Campaign is product Focused
o Strategies used to boost brand awareness are:
Facebook Ads, Insta Reels, Collaboration with Influencers
o Sales Strategies:
Regular promotions on social media platforms, Discounts, giveaways, limited time offers.
o Engagement Activities: Polls, This or that edition stories, Tips of the day, Contests .