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4p of Marketing

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Soumyadeep Sasmal
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28 views17 pages

4p of Marketing

Uploaded by

Soumyadeep Sasmal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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4P’S OF MARKETING

 PRESENTED BY

 SUMIT BHADRA.

 SUBHASREE MAHARANA.

 BIJAYLAXMI SAHOO.
 JAYSHREE MOHANTY.
 SAUMYARUP DUTTA.
WHAT IS 4P’S CONCEPT?

• 4P ARE THE KEY CONSIDERATION THAT MUST BE THOUGHTFULLY CONSIDERED


AND WISELY IMPLEMENTED IN ORDER TO MARKET A PRODUCT .

• THIS “4P CONCEPT” WAS PROPOSED BY NEIL BORDEN IN THE YEAR 1950.
THE 4P’S ARE-

• BRAND
• SERVICE • DISCOUNT
• PACKAGING • OFFER PRICE
• CREDIT POLICY

PRODUCT PRICE

PROMOTION PLACE

• ADVERTISING
• MARKET
• PUBLICITY
• CHANNEL
• SALES PROMOTION
• DISTRIBUTION
MARKETING MIX
• MARKETING MIX IS A COMBINATION OF MARKETING TOOLS THAT A COMPANY
USES TO SATISFY THEIR TARGET CUSTOMERS, AND ACHIVING ORGANISATIONAL
GOAL.
• ALSO THIS CONCEPT WAS PROPOSED BY NEIL BRORDEN.

PRODUCT PRICE

MARKETING MIX

PROMOTION PLACE
PRODUCT
• A PRODUCT IS ANYTHING THAT CAN BE OFFERED TO A MARKET TO SATISFY A WANT
OR NEED OF CUSTOMER.

• PRODUCT MAY BE TANGIBLE(GOODS) OR INTANGIBLE(SERVICES)


• IT INCLUDES:-
 DESIGN
 TECHNOLOGY
 QUALITY
 PACKAGING
 FEATURES
 AVAILABILITY
 WARRANTIES
PRICE
 PRICE IS THE VALUE WHICH A BUYER PASSES ON THE SELLER IN LIEU OF THE PRODUCT
OR SERVICE PROVIDED.

PAY
BUYER SELLER

PRODUCT
PRICING METHODS

PRICING METHODS

COMPETITION BASED DEMAND BASED OBJECTIVE BASED


COST BASED PRICING PRICING PRICING
PRICING
PLACE

• “ TO ENSURE THE AVAILABILITY OF THE PRODUCT TO THE TARGETED CUSTOMERS.


AVAILABILITY OF THE PRODUCT AT THE RIGHT PLACE, AT THE RIGHT TIME AND IN THE
RIGHT QUANTITY IS CRUCIAL IN PLACEMENT DECISIONS.
PLACEMENT DECISIONS INCLUDE:-

• INTERNET
• DISTRIBUTION CHANNELS
• DIRECT SALE
• MAIL ORDER
• RETAIL OR WHOLESALE
• MULTI CHANNEL
PROMOTION

• IT REFERS TO ANY TYPE OF MARKETING COMMUNICATION USED TO INFORM OR


REMIND THE TARGET AUDIANCE ABOUT THE PRODUCT.

• ADVERTISING, SELS PROMOTION, PUBLICITY, DIGITAL MARKETING ETC…


OBJECTIVES OF PROMOTION

 TO PROVIDE INFORMATION

 TO STIMULATE DEMAND

 TO REMIND THE CUSTOMER

 TO DIFFERENTIATE YOUR PRODUCT FROM THE COMPETITOR

 TO BUILD IMAGE
METHODS OF PROMOTION

• THERE ARE TWO MOST POPULAR PROMOTIONAL METHODS:-

METHODS OF PROMOTION

PERSONAL NON PERSONAL

 ADVERTISING
 SALES PROMOTION
 PUBLIC RELATION

 PUBLICITY
EXTENDED MARKETING MIX
• THIS CONCEPT WAS PROPOSED BY BOOMS AND BITNER.
• INTRODUCED 3 NEW “P” TO THE MARKETING MIX.

PEOPLE

PHYSICAL
PROCESS
EVIDENCE
• PEOPLE :-
THEY ARE THE TARGET CONSUMER OF THE COMPANY, WHO HELPS
THE ORGANISATION TO SUSTAIN IN THE COMPETATIVE ENVIRONMENT.
PROCESS
• PROCESS IS THE CHAIN OF OPERATIONS AND ACTIVITIES BY WHICH THE SERVICE IS
CREATED AND DELIVERED TO THE ULTIMATE CLIENTS IN A CONVINIENT MANNER.

• IT INCLUDES ,

EFFECTIVE
GRIVENCES
GRIVENCES REDRESSA
OF L SYSTEM.
CUSTOMERS
EFFICIENT
DELIVERY
PHYSICAL EVIDENCE
• PHYSICAL EVIDENCE IS EVERYTHING THAT A CUSTOMER SEE WHILE
INTERACTING WITH A BUSINESS ORGANISATION.

• IT INCLUDES-
INFRASTRUCTURE
LOGO AND
BRANDING
PRODUCT
PACKAGING
THANK YOU

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