The Process of Communication
The Process of Communication
Introduction
• Sender---Message---Encoding---
Channels(Medium)---Receivers—Decoding---
Feedback
Elements of Communication
• Sender:
• A sender is a person who encodes & sends
the message to the expected receiver through
an appropriate channel.
• A sender is the source of the message that is
generated to be delivered to the receiver.
Continuing….
• Message
• The message is the content of the
communication and may contain verbal, non-
verbal, or symbolic language.
• Same message may be communicated or
perceived differently by two individuals.
Continuing…
• Channels(Medium)
• A channel is a medium through which a
message is sent or received between two or
more people.
• While selecting channels of
communication ,several factors may be
considered such as availability of channels,
purpose, suitability, types of receivers, types
of message, communication skills of the
sender,cost etc.
Classifications of channels of
communication
• Visual Channel: Facial expressions, body
language, posture, gesture, pictures and
written words, electronic mails, mass media
etc.
• Auditory Channel: Spoken words, sounds ,
telephonic communications, delivery audio
content (radio, voicemails etc)
Continuing…
• Receiver
• A receiver is an individual or a group of
individuals who is /are intended to receive ,
decode and interpret the message sent by the
sender.
• A receiver is also known as a
decoder/audience/listener etc.
• He/ she is expected to have the ability and skills
to receive ,decode and interpret the message.
Continuing…
• Feedback
• It is the last element of communication process.
• It is the return message sent by the receiver to the
sender.
• Feedback is the most important element of
communication without which the communication
will be a failure.
• Feedback could be verbal and non-verbal.