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Lesson 2 Purposive Comm Prefinals

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Danica Macayayong
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14 views29 pages

Lesson 2 Purposive Comm Prefinals

Uploaded by

Danica Macayayong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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EVALUATING MESSAGES AND/OR

IMAGES OF DIFFERENT TYPES OF


TEXTS REFLECTING DIFFERENT
CULTURES
WHAT ARE MEDIA MESSAGES?
• Media messages contain information and ideas that are
shared to a large audience of people.
• If these are not scrutinized properly, they may become
agents of misinformation and lead people to form wrong
judgment and images on the subject of the wrongly
presented media message.
• By critically evaluating media messages, we ensure that
the ideas presented are accurate, relevant, and
appropriate to be posted or shared with everyone.
• (https://brainly.ph/question/1426552#readmore)
“EVALUATING MESSAGES”
• Why do we evaluate messages?

*The importance of evaluating the


effectiveness of the messages is by
developing and using strategic questions to
identify strengths and weaknesses
“STRATEGIES FOR EVALUATING A
MESSAGE”
How do we evaluate messages?

– In order to evaluate whether a message is


effective, we can ask ourselves a series of
questions which reflect a message’s
simplicity, specificity, structure and
stickiness.
“FOUR MAIN QUALITIES FOR AN EFFECTIVE
MESSAGE”
1. Simplicity
2. Specificity
3. Structure
4. Stickiness
1. SIMPLICITY
• In order to ensure that the messages have simplicity,
we should ask ourselves two questions:

• – is the purpose evident?


• – Is the core message clear?
2. SPECIFICITY
*Refers to our choices of language and its usage on order to
ensure language is specific we may ask ourselves:

– Is language specific?
– is language concrete, rather than abstract?
–Does it use words which have additional meanings and could
perhaps be misconstrued?
3. STRUCTURE

*Ideas should be organized and easy to follow.

– Does the messages have a STRUCTURE?


–is there a more effective way to arrange the
ideas?
4. Stickiness
-The messages should display coherent and
unity of ideas.

Does the idea of the message flow


smoothly?
• “EVALUATING IMAGES”
• It is important to critically evaluate images you use for research.
Study and presentation images should be evaluated like any
other source, such as journal articles or books, to determine
their quality, reliability and appropriateness. Visual analysis
is an important step in evaluating an image and understanding
its meaning.
Three steps of evaluating an image and these are:
1. Identifying Source
2. Interpret contextual information
3. Understand implications
HOW TO USE IMAGES ON GOOGLE TO AVOID
PLAGIARISM?
ANALYZING THE
TEXT/IMAGES
• “CONTENT ANALYSIS”

• What do you see?


• What is the image all about? Are
their people in the image? What are
they doing?
• How are they presented?
• Can the image be looked at different
ways?
• How effective is the image as a
visual message?
PRACTICE
ANALYZING
IMAGES
“VISUAL ANALYSIS”

• How is the image composed?


• What is in the background and what is in the
foreground?
• What are the most important visual?
• “IMAGE SOURCE”

• Where did you find the image?


• What information does the source provide about the
origins of the image?
• Is the source reliable and trustworthy?
• Was the image found in an image database or was it
being use in another context to convey meaning?
• “TECHNICAL QUALITY”

• Is the image large enough to suit your purpose?


• Are the color, light and balance, true?
• Is the image a quality digital image without pixelation or
distortion?
• Is the image in a file format you can use?
• “CONTEXTUAL INFO”

• What information accompanies the image?


• Does the text change how you see the image? How?
• Is the textual information intended to be factual an inform or is
intended to influence what and how you see?
• What kind of context does the information provide?
• Does it answer the questions where, how and why
To evaluate messages and images of different types
of text
reflecting different culture the following should do:

1. Understand how the specified cultures live.


2. How the people in the specified group
communicate each
other.
3. Learn the symbolism of their culture.
3. Be aware in every detail such as artifact, language,
and symbolism.
4. Get the meanings being addressed by the images
5. Get the important elements conveyed by the
images
6. Getting the audience for the images
(https://brainly.ph/question/2093347#readmore),
(https://brainly.ph/question/2023686#readmore)
What Filipino cultures are
represented in each of the
images?
Additional tips in evaluating images;
1. Get the meanings being addressed by the
images
2. Get the important elements conveyed by the
images
3. Getting the audience for the images
“Always be critical and aware as
you read, watch, or listen to mass
media. Keep alert for these many
forms of bias.”

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