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Text, Visual and Motion Media and Information

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SANTIAGA VILLARIN
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5 views

Text, Visual and Motion Media and Information

Uploaded by

SANTIAGA VILLARIN
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Text, Visual and Motion

Media and Information


Text Information and Media
Objectives

• Describe the different dimension of text information


and media
(MIL11/12TIM-IVb-4)
• Describe the different dimensions of visual information
and media. (MIL-11/12VIM-IVc-7)
• Comprehend how visual information and media is/are
formally and informally produced, organized and
disseminated (MIL11/12-VIM-IVc-8)
WHY DO WE NEED TO KNOW THE
SELECTION CRITERIA FOR A SPECIFIC
INFORMATION AND MEDIUM USED?
WHICH OF THESE IS AN EXAMPLE OF DESIGN
PRINCIPLE AND ELEMENTS?

CONTRAST HIGHLIGHT VALID


REDUNDANCY COLORFUL EMPHASIS
CORREC APPROPRIATENESS BRIGHT
AMOUNT PROXIMITY COMPARE
CONTRAST ORGANIZATION
ELEMENTAL
LINES CONGRUENCY ALIGNMENT
DESIGN PRINCIPLE AND ELEMENTS

• EMPHASIS
Importance or value given part of the text-
based content
DESIGN PRINCIPLE AND ELEMENTS

• EMPHASIS
Make the text bold
Italicized
Have a heavier weight
Darkened or lightened
enlarged
DESIGN PRINCIPLE AND ELEMENTS

• APPROPRIATENESS
How fitting or suitable the text is used for a
specific audience, purpose or event
DESIGN PRINCIPLE AND ELEMENTS

• PROXIMITY
How near or how far the text elements
from each other
When two things are closely related, bring
them close together.
DESIGN PRINCIPLE AND ELEMENTS

• ALIGNMENT
How the text is positioned in the page
Left, center, right or justified
DESIGN PRINCIPLE AND ELEMENTS

• ORGANIZATION
To organize the different text elements in a page
Some elements are separated from each other,
they are still somehow connected with the rest of
the elements in the page
DESIGN PRINCIPLE AND ELEMENTS

• REPITITION
Consistency of the elements
Unity of the entire design
Repeating some typefaces within the page
DESIGN PRINCIPLE AND ELEMENTS

• CONTRAST
Creates visual interest
Two elements are
different from each other
SELECTION CRITERIA: Text Information and
Media

• Relevance
When trying to know about a certain topic, settle for
atleast three related topics and sources.
SELECTION CRITERIA: Text Information and
Media

• Triangulation
It the validity, reliability and accuracy of the text.
Before you believe any of the information, you
must first know who is the source, if that source is
valid, reliable and accurate.
SELECTION CRITERIA: Text Information and
Media

• Point of view
Does the information sound biased? Does the
analysis come from only one perspective? Are there
flaws in the author’s logic?
SELECTION CRITERIA: Text Information and
Media

• Medium used
It is a tool in delivering information which a vital
indicator of whether the source is to be trusted.
Educational materials that underwent rigorous
processes of studies and editing are examples of
good media.
SELECTION CRITERIA: Text Information and
Media
• Audience
Answers the questions “Who was the information
written for? Is it for experts, students or the general
public?”.
In selecting information, you must look for one that
is appropriate for your needs and comprehension.
SELECTION CRITERIA: Text Information and
Media

• Writing Style
It should be taken a consideration in selecting
information. If it has numerous grammatical
errors, chances are that it has not undergone
editing and might contain subjective analysis of
data.
VISUAL INFORMATION AND MEDIA
OBJECTIVES:

• describes the different dimensions of visual information


and media and motion media
• comprehends how visual information and media is/are
formally and informally produced, organized, and
disseminated
• evaluates the reliability and validity of visual information
and media and its/their sources using selection criteria
GAME TIME: SING AND SIT AND REPEAT
• Give an example of visual element and design
• How many percent of people are visual learners?
• How many percentage in human communication is
nonverbal?
• Give atleast three examples of a visual media?
• What is visual communication?
• Give an example of visual information
• In your opinion, how can visual can persuade a person?
Visual Design Elements

Line is the path of


a point moving
through space.
Visual Design Elements

Pattern refers to the


repetition or re
occurrence of a design
element, exact or
varied, which
establishes a virtual
beat.
Visual Design Elements

• Shape implies spatial


form and usually
perceived as two-
dimensional. Form has
depth, length, and
width and resides in
space. It is perceived
as three-dimensional.
Visual Design Elements

• Rhythm or
movement
refers to the
suggestion of
motion through
the use of
various
elements.
Visual Design Elements

• Colors all come


from the three
primaries and black
and white. They
have three
properties-hue,
value, and intensity.
Visual Design Elements

• Proportion is the
size relationship of
parts to a whole and
to one another.
Scale refers to
relating size to a
constant, such as a
human body.
Visual Design Elements

•Value refers to
relative lightness
and darkness and
is perceived in
terms of varying
levels of contrast.
Visual Design Elements

• Balance is the
impression of
equilibrium in a pictorial
or sculptural
composition. Balance is
often referred to as
symmetrical,
asymmetrical, or radical.
Visual Design Elements

• Texture refers to the


tactile qualities of a
surface (actual or to
the visual)
representation of such
surface qualities
(implied).
Visual Design Elements

• Unity is achieved
when the
components of a
work of art are
perceived as
harmonious, giving
the work a sense of
completion.
Visual Design Elements

• Space refers to the


area in which art is
organized.
Perspective is
representing a
volume of space or a
3-dimensional
object on a flat
surface.
Visual Design Elements

• Emphasis refers
to the created
center of interest,
the place in an
artwork where
your eye first
lands.
PASS THE BALL: TRUE OR FALSE

1. 5% of people are affected by what they hear


2. 30% of people are affected by what they see
3. 65% of people are affected by what they do
4. 95% of communication in nonverbal
5. 90% of information transmitted to the brain
is visual.
Facts about Visual Information and Media

• According to
Petterson (2015),
5% of what they do
30% of what they hear
65% of what they see
Approximately…
• 65% of the human population are visual learners
• 30% are auditory learners
• 5% are experiental learners
• The brain can see images that last for 13 milliseconds
• Eyes can register 36 000 visual messages per hour
• People can get the sense of visual scene in less than 1/10 of a
second
• 90% of information transmitted to the brain is visual
• Visuals are processed 60 000 times faster in the brain than text
• 40% of nerve fibers are linked to the retina
VISUAL INFORMATION
THIS IS A
TEXT
VISUAL COMMUNICATION
THE POWER TO PURSUADE
THE POWER TO AFFECT
THE POWER TO MAKE OR BREAK

PHOTO TAKEN BY KEVIN CARTER, RECEIVED PULITZER PRIZE IN APRIL 1994


SELECTION CRITERIA

• RELEVANCE
• TRIANGULATION
• POINT OF VIEW
• MEDIUM USED
• AUDIENCE
Motion Media
Motion Media
Motion media in essence is visual media
that gives the appearance of movement. It can
be a collection of graphics, footage, videos. It is
combined with audio, text and/or interactive
content to create multimedia.
Advantages

• It captures motion in a manner that can be viewed


repeatedly.
• It can show processes in detail and in sequence.
• Simulations allow for safe observation .
• It can cut across different cultures and groups.
• It allows scenes, history, events and phenomenon to be
recreated.
• It enables learning with emotions.
Limitations
• Compared to other forms of visual media, the
viewer cannot always interrupt the presentation.
• It is often times more costly than other forms of
visual media.
• Other data may be presented best using still
images. Examples are graphs, diagrams, maps.
• It is subject to misinterpretation.
QUESTIONS?

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