Chapter 1 Introduction
Chapter 1 Introduction
Overview of Financial
Management
LG2: Show why and how finance is at the heart of sound business
decisions
1. Investments
Studies the methods and techniques needed to make
appropriate decisions about what kind of securities (bonds
and stocks) to own
2. Financial Management
Examines firm decisions
How to organize
What type of capital to raise
Which projects to fund
How much capital to retain and how to pay back providers of
capital
Controller Controller Treasurer
Oversees the accounting function
Treasurer
Responsible for managing cash, credit, financing, capital
budgeting, risk management
Legal Authority Through enabling legislation Through enabling legislation Through incorporation (state
and designation of tax status. and federal government
recognition, regulation, and
protection
Mandate Serve social welfare and Serve specific social welfare Realize maximum return on
commonwealth needs of all citizens. needs or leisure interests of a investment through service to
specific population most profitable market.
Source of funds Taxes, grants, donations , earned Grants, memberships, Investors, creditors, earned
income donations, fundraising income.
activities, earned income
Market Management Market limited to Market defined by particular Market composed of those who
geographic/political constituency. need. can pay. Define by merit
Market segmented on basis of need.
Might not compete
Success indicators Social change. Social changes. Financial Profitability. Growth. Return
viability on investment
Opportunities Tax exemption. Volunteers. Bulk Tax exemption. Volunteers. Entrepreneurship. Support for
purchasing and discounts. Public concern. eliminating financially
unsuccessful products
Challenges Public accountability and scrutiny. Relative uncertainty. Reliance Developing and maintaining
Changing political directions on gratuitous income and skills.
volunteers. Limited qualified
ACT3211 Financial Management staff. Inconsistent leadership
1-30