Retail Member Data Analytics
Retail Member Data Analytics
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Group Members :
1. Kaushik Suresh Sawant
2. Siddhesh Avinash Waske
3. Shreyash Kantilal Pawar
4. Soham Atul Shelar
Guide :
Miss. Mulla S. Y.
Objective
1. Understanding Customer Behavior Through Data Analysis.
2. Member IPI (Inter-purchase Interval) Algorithm finds out interpurchase interval for every member
3. Monthly purchase analysis using Pareto Chart Algorithm for each member scans through last n months and
Identifies important members (Top N) and classifies member using Pareto Analysis.
5. Member Transition Matrix Algorithm classifies members into different categories like platinum, gold, silver
and bronze based on past 6 months purchases. Using this algorithm we can see how member has transitioned
in last 6 months.
6. Member Reward Score pipeline runs each month and analyses rolling 12 month data and calculate reward
score for every member.
What is Retail Data Analytics
The task is to analyze retail data and devise a loyalty reward system
that recognizes and incentivizes customers who frequent the shop regularly,
while also effectively managing stock based on product sales seasonally.
Data
• Product Data
This will include data like product id, product description, category.
• Member Data
This will include data like member id, member name, registration date.
• Visualization:
1. Power BI
Methodology
• Member purchase analytics using Pareto Chart
Algorithm run through the data from previous 36 months, finding significant members (Top N).
Using Pareto Analysis you can visually examine the most sale is come from specific members.
• Recommendation:
By leveraging combination generation, retailers can offer personalized recommendations by
identifying frequently co-purchased items. This enhances the shopping experience and drives additional
purchases by suggesting products based on past buying behavior, fostering customer loyalty.
Advantages