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Case Study

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Meron Berihun
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10 views

Case Study

Uploaded by

Meron Berihun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Case study

Case study 1
 Ethiopian wall decorative baskets are a unique and traditional form of art that has
been practiced for centuries in Ethiopia. These baskets are made from natural
materials such as grass, bamboo, and reeds, and are woven into intricate patterns
and designs.
 Ethiopian wall decorative baskets is the work of a group of village of Adama,
located in the Oromia region of Ethiopia. These women have been weaving baskets
for generations, passing down their skills and techniques from mother to daughter.
 In recent years, these women have started to sell their baskets to tourists and
collectors around the world. This has provided them with a new source of income
and has helped to preserve this traditional art form.
 The process of making these baskets is time-consuming and requires great skill.
The women start by collecting the raw materials from the surrounding area. They
then clean and prepare the materials before weaving them into intricate patterns.
 The finished baskets are often used as decorative pieces on walls or as functional
items such as storage containers or serving trays. They come in a variety of sizes,
shapes, and colors, with each basket being unique due to the individual style and
creativity of the weaver.
 The popularity of Ethiopian wall decorative baskets has grown in recent years
due to their unique beauty and cultural significance. They are now sold in
markets around the world, with many people appreciating their handmade quality
and connection to traditional Ethiopian culture.

 Ethiopian wall decorative baskets represent an important part of Ethiopia's


cultural heritage that is being preserved through the work of skilled artisans like
those in Adama.Their continued success provides economic opportunities for
local communities while also promoting cultural exchange between Ethiopia and
other parts of the world.
SWOT
Strengths:
 Unique and handmade products that appeal to customers looking for authentic and ethically-made
items.
 The use of locally-sourced materials, which supports the local economy and reduces
transportation costs.
 The group of women has a strong sense of community and support for each other, which can lead
to increased productivity and motivation.
 The baskets are versatile and can be used for a variety of purposes, such as storage or decoration.
Weaknesses:
 Limited access to resources such as marketing tools, technology, and training opportunities may
hinder the group's ability to expand their business.
 Dependence on traditional methods of production may limit their ability to scale up production or
meet demand from larger markets.
 Lack of diversity in product offerings may limit the group's appeal to a wider range of customers.
 Opportunities:
 Growing demand for sustainable and ethically-made products in global markets presents an
opportunity for the group to expand their customer base beyond local markets.
 Collaboration with other artisans or businesses in the region could lead to new product offerings or
distribution channels.
 Participation in trade shows or events could increase visibility and awareness of their products.
 Threats:
 Competition from other artisanal groups or larger companies producing similar products may limit
market share.
 Fluctuations in raw material prices could impact profitability if prices rise significantly.
 Political instability or economic downturns could disrupt supply chains or reduce demand for luxury
items like decorative baskets.
Case study 2
 The Vietnam Wall Decorative Basket is a unique and beautiful piece of art that is inspired
by the Vietnam War Memorial in Washington D.C. The basket is made from natural
materials such as bamboo, rattan, and seagrass, and is handcrafted by skilled artisans in
Vietnam.
 The design of the basket features a replica of the Vietnam War Memorial, with the names
of the fallen soldiers engraved on the front. The basket also has a beautiful floral
arrangement on top, which adds to its aesthetic appeal.
 The basket has become popular among veterans and their families as a way to honor those
who have served and sacrificed for their country. It is often used as a centerpiece for
memorial services or displayed in homes as a reminder of the sacrifices made during the
war.
 The production of the Vietnam Wall Decorative Basket has also had a positive impact on the local
economy in Vietnam. The artisans who create these baskets are able to earn a fair wage for their
work, which helps to support their families and communities. families has helped to keep the
memory of those who have fallen during the war alive.
 the Vietnam Wall Decorative Basket is not only a beautiful piece of art but also serves as a
meaningful tribute to those who have served their country. Its popularity among veterans and
their
SWOT
Strengths:
 Unique design: The Vietnam wall decorative basket has a unique and eye-catching design that
sets it apart from other home decor items.
 Handmade: The basket is handmade by skilled artisans, which adds to its value and authenticity.
 Durable: The basket is made of high-quality materials that make it durable and long-lasting.
 Versatile: The basket can be used for various purposes, such as storing small items or as a
decorative piece.

Weaknesses:
 Limited market: The Vietnam wall decorative basket may have a limited market as it appeals to
a specific niche of customers who are interested in Vietnam War memorabilia or Asian-inspired
home decor.
 Fragile: Although the basket is durable, it may be fragile if mishandled or dropped, which could
lead to damage.
Opportunities:
 Online sales: The Vietnam wall decorative basket can be sold online through various e-
commerce platforms, which can increase its reach and accessibility to potential
customers worldwide.
 Collaborations: The Company can collaborate with other businesses that sell similar
products or have a similar target audience to expand its customer base.
Threats:
 Competition: There may be other companies selling similar products at lower prices, which could
affect the demand for the Vietnam wall decorative basket.
 Economic downturns: Economic downturns could lead to decreased consumer spending on non-
essential items like home decor, which could negatively impact sales of the product.

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