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Presentation 1 2

Uploaded by

mwu608525
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We take content rights seriously. If you suspect this is your content, claim it here.
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THE WALT DISNEY COMPANY

Aaruhi SINGH, Min WU, Arthur


BERTHAULT, Dana ZEIN
1. What are the issues at stake ?
• Employees working conditions

• Employee Resource Groups (ERGs)

• Healthy food

• Environmental stewardship
2. Which stakeholders is/ are involved ?
• Shareholders
• Employees
• Customers
• Communities
• Environment organizations
• Government
3. What is driving the CSR initiatives ?
• Maintain & improve brand reputation

• Giving back to the society

• Raise awareness on child labor, forced labor, coercion, and


nondiscrimination.

• Continuous creative and innovative ideas, bound to the entertainment


industry
Prioritizing
Importance to stakeholders
• Shareholders: Profitability & Growth
• Employees: Satisfactory work environment and incentives
• Customers: Enjoy the entire Disney experience
• Environment organizations & Communities: Support to NGOs, Create a
“greener” environment
Importance to the business
• Maximize the profits
• Maximize customer satisfaction
• Stay in high employee retention rate
• Benefit from CSR strategy
Materiality - Stakeholders engagement
Activities:

matrix - Employees satisfaction


- Think creatively
- Respectful workplace
Act responsibly and ethically
- ethical conduct
- responsible content
- Healthy living - environnemental stewardship
Importance to - Responsible marketing and - civic engagement
influence - respectful workplaces
stakeholders - Sustainable energy - responsible supply chain
Inspire others
- live healthier
- think creatively
- conserve nature
- strenghten communities
Strategic philanthropy

Not considered - Brand value


- How companies treat their
employees
- Supply chain (production,
sourcing...)
- Human rights
- Safety
Importance to the firm
Sources
• 2017 Disney CSR update:
https://www.thewaltdisneycompany.com/wp-content/uploads/2017d
isneycsrupdate.pdf

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