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Citro Brew 1

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21 views15 pages

Citro Brew 1

Uploaded by

DIGITAL ART MAKER
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BRAND NAME:

5G WIRELESS TECHNOLOGY MK PLAN


HERE IS WHERE YOUR PRESENTATION BEGINS

Made by NITIN
TAGLINE
:
Brew from Ground, Serve from
Peel: A Green Revolution You
Can Feel.
1.Waste Reduction
CITROBREW
2.Nutritional Value

3.Eco-friendly: Made from sustainable materials, promoting a greener lifestyle.

4.Edible Construction:

5.Aesthetic Appeal: Adds a visually appealing touch to dishes, enhancing the dining experience
Benefits of Coffee Grounds Bottle:

1.Waste Upcycling: Repurposes used coffee grounds, diverting them from landfills and reducing
waste.

2.Sustainable Material:

3.Durable Design:

4.Stylish Appearance: Features a unique texture and appearance, adding a trendy and eco-
conscious element to beverages.

5.Environmental Impact: Promotes eco-friendly practices and raises awareness about


sustainable consumption habits.
WORKING MECHANISM:
Drying Process: The initial step in converting orange peels into usable
products involves drying them thoroughly. This is crucial as it removes
moisture, preventing decay, and prepares the peels for further processing.

Manufacturing Process: Once the peels are dried, they are processed in a
specialized machine. This machine likely grinds the peels into a pulp,
which can then be molded and pressed into various shapes - plates, cups,
and glasses. This manufacturing process is designed to be simple and eco-
friendly, minimizing energy use and waste. Resulting Products: The end
products are not just practical but also edible.

Edible tableware reduces the need for washing (saving water and energy)
and, if disposed of, biodegrades much more quickly than plastic or even
paper items.
UNIQUE SELLING
PROPOSITION:
Our sustainable tableware, crafted from discarded orange peels
and used coffee grounds, offers a delightful fusion of innovation,
environmental stewardship, and health benefits. Each bowl and
bottle not only minimizes waste but also infuses your dining
experience with the tangy essence of citrus and the rich aroma of
coffee, elevating every meal while leaving a minimal footprint on
the planet.
01 TARGET AUDIENCE:
1. ECO-CONSCIOUS CONSUMERS: PRIORITIZE Sales
SUSTAINABILITY AND SEEK ENVIRONMENTALLY
RESPONSIBLE PRODUCTS. Eco-Conscious Consumers
Health-Conscious Consumers
Specialty Retailers and Hospitality Industry
2. HEALTH-CONSCIOUS CONSUMERS: INTERESTED IN Vegan Cafes
PRODUCTS OFFERING HEALTH BENEFITS, LIKE VITAMIN
C INFUSION. 9%

10%
3. SPECIALTY RETAILERS AND HOSPITALITY
INDUSTRY: RESTAURANTS, CAFES, ECO-CONSCIOUS
RETAILERS SEEKING UNIQUE, ECO-FRIENDLY DINING 59%
23%
EXPERIENCES.

4. VEGAN CAFES: PLACES WHERE ECO-CONSCIOUS


AND HEALTH-CONSCIOUS CONSUMERS GATHER,
OFFERING OPPORTUNITIES FOR PARTNERSHIPS AND
VARIETIES:

7
SWOT ANALYSIS:
Strengths:

•Eco-friendly sourcing: Uses waste materials, reducing


environmental impact.

•Health benefits: Adds vitamin C and coffee aroma,


appealing to health-conscious consumers.

•Unique and innovative: Stands out in the market with


unconventional materials.

•Sustainable packaging options: Aligns with eco-


conscious consumers.

•Cost-effective production: Efficient processes ensure


competitive pricing.
Weaknesses:

•Limited material availability: Depends on


seasonal fluctuations.

•High upfront investment: Requires significant


capital for equipment.

•Consumer education needed: Awareness of


benefits required.

•Regulatory compliance costs: Adds to production


expenses.

•Seasonal supply fluctuations: Impacts production


consistency.
Opportunities:
•Growing demand for sustainability: Expanding
market interest.

•Diversification into new items: Introducing variants


to cater to diverse preferences.

•Collaborations with retailers: Enhances brand


visibility.

•Expansion into online markets: Reaches a broader


customer base.

•Technological advancements: Improves efficiency


and reduces costs.
Threats:
•Increasing competition: Intensifying market rivalry.

•Raw material price volatility: Affects profitability.

•Regulatory changes: Requires process adjustments.

•Supply chain disruptions: Impacts material sourcing.

•Shifting consumer preferences: Alters demand for


sustainable products.
PROMOTION STRATEGIES:
1. Educational Content: Create bite-sized educational content that
addresses common questions or pain points your target audience may
have. This could be in the form of short blog posts, infographics, or
video tutorials shared on your website and social media platforms.

2. Influencer Partnerships: Identify micro-influencers or local


personalities who resonate with your target audience and have a smaller
but highly engaged following. Offer them your product or service in
exchange for reviews or mentions on their social media channels or
blogs.

3. Demo Events: Host intimate demo events at local community centers,


co-working spaces, or small businessses related to your industry. This
could include product showcases, hands-on workshops, or live
demonstrations to engage potential customers directly.

4. Retailer Partnerships: Forge partnerships with small, local retailers or


boutique shops that align with your brand values. Offer them exclusive
discounts or incentives to carry your product, and collaborate on joint
marketing efforts such as in-store promotions or pop-up events.

5. Online Marketing Campaigns: Focus on targeted online marketing


efforts tailored to your local community or niche audience. Utilize
geotargeting and hyperlocal advertising to reach potential customers in
Competitive Landscape:
1. Emerging Niche Market: Rapidly
growing market for sustainable
tableware made from alternative
materials, with few established players.

2. Potential for Differentiation: Orange


peel and coffee ground products offer
unique value compared to traditional
options, providing a competitive
advantage.
COST ANALYSIS:

1. Material cost - (shipment for getting the residue)


2. 10,000 Factory cost - (2 machines)
3. 2,50,000(bowl)
4. 2,50,000(bottle)
5. Selling and distribution expenses- 20,000
6. Packing – 3000
7. Overhead cost - 20,000
THANKYOU!

15

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