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BUS 109 Attendance – For today (Sept. 1, 2023) only

Welcome and
Introductions
BUS 109 SECTION 001
FALL SEMESTER 2023
Walter Kearney II - ULA
My name is Walter Kearney II, and I am a senior majoring in Accounting ‘24 in the Broad College of Business. I am
also the President of NABA (National Association of Black Accountants). This past summer, I interned at Deloitte as a
Tax Intern in Business Tax Services (BTS). I love to play tennis, watch comedy movies, sleep, and binge-watch tv
shows like Law & Order: SVU. I am excited to be your ULA this semester and I wish you all the best!
Go Green! Go White!
Diana Talamantes-Valles - ULA
NATIVE AMERICAN HISPANIC BUSINESS STUDENTS – PRESIDENT
NATIONAL SOCIETY OF MINORITIES IN HOSPITALITY – DIRECTOR OF COMMUNICATION

PREVIOUS INTERNSHIPS:
LETTUCE ENTERTAIN YOU CHICAGO, IL
GENERAL MILLS MINNEAPOLIS, MN

FUN FACTS: I’VE BEEN TO OVER 20 CONCERTS & MY FAMILY IS FROM MÉXICO
 Harshita Aadhi - ULA

I AM A JUNIOR STUDYING SUPPLY CHAIN

MANAGEMENT.

I LOVE TRAVELING, I HAVE BEEN TO 6

CONTINENTS. THIS PAST SUMMER I STUDIED
ABROAD IN SYDNEY, AUSTRALIA. I ALSO LOVE
GOING TO SPORTING EVENTS AND CONCERTS
AS WELL.
Sherri Henry – Instructor
I am the Director of the Residential Business
Community with the Broad College. This Fall is my
39th Fall at MSU! I earned my undergraduate and
graduate degrees at MSU. I have worked as a student
or professional at MSU for almost 40 years I met my
husband, Andrew, at MSU. We have three amazing
adult children. When I am not in the office I am
usually teaching. I teach Business Freshmen Seminar,
Introduction to Business, and Business Sophomore
Seminar. I am the instructional leader for the
“Business of the Olympics” education abroad
program. Most of all, I care about students and am a
true advocate for Spartan success! I strive to be the
best partner, parent and professional that I may be. I
care about students and am a true advocate for
student success.

Go Green! Go White!
What is the most Valuable Resource in Business?
60-60, 30-30
Activity Tell your partner about a
yourself and your
interest in business.
What is this Class About?

COURSE DESCRIPTION:
This course takes a multidisciplinary approach to introducing students to the world of
business. To accomplish this goal, the course blends the following interrelated topics
that explore: 1. What is business, what do businesses do, and what does it mean to be
business literate? 2. What is the Digital Era, what is blockchain, what is the Industrial
Internet, and how are Artificial Intelligence (AI), Machine Learning, Augmented
Reality (AR), and Virtual Reality (VR) used in business today? 3. What do successful
business leaders need to know to be relevant in a global marketplace? 4. What is the
role of business in society? 5. What are business leaders’ personal and professional
responsibilities
Textbook “Introduction to Business, 4th Edition ”

Textbook
Authors: Gaspar/Bierman/Kolari/Smith/Taken
Smith/Arreola-Risa

Additional Materials/Resources will be posted on

D2L
Syllabus Review
Preparing for the Digital Era
Implications for Business School Students
What word comes to mind
when you hear the term
"Digital Era”

https://www.menti.com/alff6h5kpvs4

Menti.com
What word(s)
comes to mind
when think of
using technology
in business?
The Evolution of Business in the
United State of America
Fourth Industrial Revolution (Industry 4.0)

Blurring lines between physical, digital, and biological spheres

VELOCITY, SCOPE, SYSTEMS

Fundamentally change the way we live, work, play, relate to one another … and LEARN !
Implications of Industry 4.0
 “Computer intelligence will surpass human
intelligence … by 2029.” - Ray Kurzweil
(Futurist)

 Disruption … “Big Bang Disruption”

 Declining cost of Creation, Information,
Experimentation
 Every business is a digital business
 Market penetration and saturation occurs in short
blasts
 Rogers’ bell curve of technology adoption … now
a “shark fin”
 Winner take all
Implications of Industry 4.0
Competing in a World of Sectors without Borders

 Digitization is reordering industry boundaries

 CEO’s top-of-mind concern
 Cross-border dynamics: “Companies from other
industries have clearer insight into my customers
than I do.”
 Digital ecosystems
 Leading to industries converging
 Raising customer expectations
 Example: AMAZON …
 Retailer, Tech co., Logistics co., ???
© 2024 Academic Media Solutions
The top 10 largest economies/ richest
countries in the world in 2023
GDP Per Capita (USD
Rank & Country GDP (USD billion)
thousand)

#1 United States Of America

26,854 80.03
(U.S.A)

#2 China 19,374 13.72

#3 Japan 4,410 35.39
#4 Germany 4,309 51.38
#5 India 3,750 2.6

#6 United Kingdom (U.K.) 3,159 46.31

#7 France 2,924 44.41

#8 Italy 2,170 36.81
#9 Canada 2,090 52.72
#10 Brazil 2,080 9.67

International Monetary Fund sourced from IMF data:

 What are the Next 10 Economies

Rank & Country GDP Perbillion)

GDP (USD
Rank & GDP (USD
Capita (USD
Country billion)
thousand)
#11 Russia 2,060
#1 United
#12 South
StatesKorea
Of
26,854 1,720 80.03
America
(U.S.A)
#13 Australia 1,710
#2 China 19,374 13.72
#14 Mexico
#3 Japan 4,410
1,660 35.39
#15 Spain
#4 Germany 4,309 1,490 51.38
#5 India 3,750 2.6
#16 Indonesia 1,390
#6 United
Kingdom 3,159
#17 Netherlands
(U.K.)
1,080 46.31
#18 Saudi Arabia
#7 France 2,924 1,060 44.41
#8 Italy 2,170 36.81
#19 Turkiye 1,030
#9 Canada 2,090 52.72
#20 Switzerland
#10 Brazil 2,080 869.6 9.67
International Monetary Fund sourced from IMF data:
Implications of Industry 4.0
Exponential Technologies
Industry 4.0 and Technologies 2020
What is Analytics?

Data

Analysis Business
Industrial IoT Growth
IoT Growth

Cisco, 2017
Future Outlook of 3D by App
How Does Blockchain Work
Economic Force of the Digital Era
Overall, Nearly 6 Million Manufacturing
Jobs Were Lost Between 2000-2010
88% of these losses are due to productivity, much of it from automation and higher skilled jobs
associated with automation. Hence, job loss from automation could be partially returned through
different kinds of jobs in the same community or elsewhere.
As Manufacturing Employment Shrunk,
Output Has Climbed
Simultaneously, Service Industries Employment Has Gained
and Dominates Goods Industries
 Service sectors projected to capture
In the Tech Sector, services added the most jobs
94.6 percent, or 9.3 million jobs, of all
jobs added between 2014 and 2024
 Healthcare will have the largest
proportion with 2.3 million jobs

Tech industry employs 6.9

million workers with an
average wage of $109,000, vs
the overall average of $53,100
And Tech Industries Offer
Substantially Higher Wages Than Others
Stars of the Digital Era
Find Your Purpose!
Digital Era is a Wellspring of Future Jobs
 Interactive Graphic to Determine Job Risk

CEOs have a 1.5%

probability of being
replaced by automation

(click on the URL below and hover over the

bubbles)

https://www.bloomberg.com/graphics/2017-jobs-automation-risk/
Will Robots Take My Job?

 https://willrobotstakemyjob.com/#google_vignette
Skill Sets Demanded
 Cognitive Skills are More Important Than Content Skills

WEF Concludes “cognitive abilities

(such as creativity and
mathematical reasoning) and
process skills (such as active
listening and critical thinking) will be
a growing part of the core skills
requirements for many industries”

This is supported by a Federal Reserve report

Routine cognitive jobs have lower

employment growth
Skill Sets
Distribute 100 points among the following skills sets in terms of what the ideal entry student
prospect would look like at your firm

Hard Managerial Soft Tech Soft*

 Business analytics  Creative problem ► Personal initiative


solving ► Not waiting for “the
Coding
 Critical thinking job” to be spelled out
 Computer engineering

► Curious

Collaborative
Finance
leadership ► Comfortable in VUCA
 HR management environments
 Cultural & global
 Marketing thinking ► Comfortable working
on only a small piece
 Supply chain  Communication of a big project
management ► Strong work ethic
► Passion for tech

*Reinforced via Broad College visits with Apple, Meta, Uber, Flex