Individual Behavior - Unit 6
Individual Behavior - Unit 6
UNIT 6
Pratibha Singh
The way in
which
something
is
PERCEPTION- OB regarded,
understoo
d, or
interpreted
.
2. If people behave on the basis of their perception, we can predict their behaviour in the
changed circumstances by understanding their present perception of the environment.
3. Perception helps to know the needs of various people, because people’s perception is
influenced by their needs
4. Perception is very important for the manager who wants to avoid making errors when
dealing with people and events in the work setting. In order to deal with the
subordinates effectively, the managers must understand their perceptions properly.
PERCEPTUAL PROCESS
Selective
Stereotyping Halo effect
Perception
Contrast Effect
Reaction is influenced
When we judge Drawing impression A characteristic that
by other recent
someone on the basis about an individual on makes a person, an object
encounters.
of our perception of the basis of a single or an event stand out will
Judging people in
the group to which he characteristic such as increase the probability
comparison to others.
or she belongs. intelligence, sociability, we will perceive.
appearance etc. Because it is impossible Ex- In an interview a
Ex- A finance person for us to assimilate candidate is likely to
knows everything in Ex- If a person is everything we see. We can receive a more
finance. introvert, we may take only certain stimuli. favourable evaluation if
judge him as person preceded by mediocre
who don't have any Ex-You are more likely applicants and less
social orientation. notice cars of your own. favourable evaluations
if preceded by strong
applicants.
Projection Impression
1. Employment Interview
A major input to find who is hired and who is rejected in any organization is the
employment interview. It’s fair to say that few people are hired without an interview.
2. Selection of Employees
There are various cases, where information is vague and managers are subject to many of
the perceptual problems where they make the selection decisions. Managers sometimes get
swayed away by Halo effect and stereo-typing.
3. Performance Appraisal
It has been found that many a time superiors or others get carried by Halo effect or their
personal biases. They have liking or Favor for some people and dislike for others. Thus the
real purpose of performance appraisal gets defeated.
4. Delegation of Authority
A manager decision whether to delegate or whom to delegate is many time affected by his
perception of employees. Various perceptual errors make him delegate someone who is not
the best available choice in the organizations for that job.
6. Employee Effort
An assessment of an individual’s effort is a subjective judgment susceptible to perceptual
distortions and bias.
7. Employee Loyalty
Another important judgment that managers make about employees is whether or not they
are loyal to the organization.
ATTITUDE At t i t u
define de may be
d as a
favour feeli
ablene ng of
unfavo ss
• Attitudes are defined as a mental predisposition to act urable or
that a ness
n indi
that is expressed by evaluating a particular entity with has to vidual
wards
some degree of Favor or disfavour. object an
.
• An attitude describes a person’s relatively consistent
evaluations, feelings, and tendencies toward an object or
an idea.
• Attitudes put people into a frame of mind for liking or
disliking things and moving toward or away from them.
• Example: Many people who have developed the attitude
that eating healthy food is important, perceive vegetables
as a healthy alternative to meat and chicken.
SOURCE OF ATTITUDE
Experience Attitudes form directly as a result of experience. They may
emerge due to direct personal experience, or they may result
from observation.
Social Factors
Social roles relate to how people are expected to behave in a
particular role or context. Social norms involve society's rules
for what behaviours are considered appropriate.
Observation
When someone you admire greatly, adopts a particular attitude,
you are more likely to develop the same beliefs.
TYPES OF ATTITUDES- OB
A collection of positive and/or negative feelings that an
individual holds toward his or her job.
A person will hold a positive attitude if had a high level
of satisfaction, while dissatisfied people will generally
display a negative attitude towards life.
The theory was based on the belief that pairs of cognitions can be
either relevant or irrelevant to one another.
• Thurstone Scales
• Likert Scales • Galvanic Skin
• Guttman Scales Response
• Bogardus’ Social • Facial
Distance Scale Electromyogram
• Semantic Differential
Scale
1. Attitude Surveys
In this investigators provide a questionnaire or ask a series of questions on
the telephone. A respondent shows his or her attitude, by answering a
series of questions. These questions may be open or close-ended.
2. Rating Scales
In this respondents indicate the extent, to which they agree or disagree
with a statement, by circling a number on a scale.
3. Physiological Measurements
The emotional reactions are reflected by physiological reactions-skin
response, pulse rate, dilation of the pupils etc.
Therefore, it makes sense to look at the physiological reactions, in order to
find more objective attitude indicators.
4. Behavioural Measures
In this attitude is measured from the open, observable behaviour patterns. In most of
the behaviour observation, the subjects know that they are being observed. In the non-
reactive measurement, the subjects are observed without their knowledge, or, even
more indirectly, some of their behaviour patterns are analysed.
5. Cognitive Measures
A new test has been developed to tap our implicit attitudes, self-concepts and other
important aspects of our cognitive system. The term implicit refers to relatively
automatic mental associations.
Example-
1. We may love blueberries yet hate strawberries,
2. we may be attracted to some types of people, yet be repulsed by others.
PERSONALITY
Personality describes the
unique patterns of
thoughts, feelings, and
behaviours that
distinguish a person from
others. A product of both
biology and environment, it
remains fairly consistent
throughout life.
DETERMINANTS OF PERSONALITY
2. Conscientiousness
Among each of the personality traits,
conscientiousness is one defined by high levels of
thoughtfulness, good impulse control, and goal-
directed behaviours.
They plan ahead, think about how their
behaviour affects others, and are mindful of
3. Extraversion
Extraversion is a personality trait characterized by excitability, sociability, talkativeness,
assertiveness, and high amounts of emotional expressiveness. People high in extraversion are
outgoing and tend to gain energy in social situations. Being around others helps them feel
energized and excited.
4. Agreeableness
This personality trait includes attributes such as trust, altruism, kindness, affection, and
other prosocial behaviours. People who are high in agreeableness tend to be more cooperative
while those low in this personality trait tend to be more competitive and sometimes even
manipulative.
5. Neuroticism
Neuroticism is a personality trait characterized by sadness, moodiness, and emotional instability.
Individuals who are high in neuroticism tend to experience mood swings, anxiety, irritability, and
sadness. Those low in this personality trait tend to be more stable and emotionally resilient.
How Big Five Trait Model
helps in OB.
MAJOR PERSONALITY ATTRIBUTES
INFLUENCING OB
1. Authoritarianism
2. Bureaucratic Personality
3. Machiavellianism
4. Introversion and Extroversion
5. Problem Solving Style
6. Achievement Orientation
7. Locus of Control
8. Self Esteem
9. Self-Monitoring
10. Risk Taking
11. ‘Type A’ and ‘Type B’ Personality
12. Myers-Briggs Type Indicator (MBTI)
1. Authoritarianism
• This concept refers to a belief that there should be status and power differences among people
in organizations.
• Authoritarians tend to place high moral value on their beliefs and are strongly oriented towards
conformity of rules and regulations.
• They naturally prefer stable and structured work environments which are governed by clean
rules and procedures.
• They believe obedience and respect for authority and blind acceptance of authority. These
people are generally conservatives concerned with toughness and power, are close minded.
2. Bureaucratic Personality
• The personality of a bureaucratic person is based upon respect for organizational rules and
regulations.
• A person who is bureaucratic in nature values subordination, conformity to rules, impersonal
and formal relationships.
• These people become better supervisors when the type of work is routine, repetitive and
procedurals because these people are not innovative, they do not like taking risks and feel more
at ease in following established directions.
The degree to which an individual is
3. Machiavellianism pragmatic, maintains emotional distance and
believes that ends can justify means.
• A Mach man is pragmatic, maintains emotional distance and believes that ends can
justify means.
• A high Mach man manipulates more, wins more, are persuaded less and persuade
others more than the low Mach.
• High Mach people flourish when they interact face to face with others rather than
indirectly.
• These people are successful when the situation has a minimum number of rules and
regulations.
• High Mach man has high self-confidence and high self-esteem. They are cool and
calculating and have no hesitation using others or taking advantage of others in
order to serve their own goals.
• They are not easily swayed by a sense of friendship, trust or loyalty. They are
especially successful in exploiting structured situations and vulnerable people.
4. Introversion and Extroversion
• Extroverts are gregarious and sociable individuals while introverts are shy, quiet
and retiring. Extroverts are more suitable for positions that require considerable
interaction with others that is why managerial positions are dominated by
extroverts.
• Introvert people are more inclined to excel at tastes that require thought and
analytical skill. An extreme introvert works best alone in a quiet office without
external interruption or influence.
6. Achievement Orientation
• The people with very high achievement orientation strives to do things in a better
way. They want to feel that their success or failure is due to their own actions.
• These people do not like to perform easy tasks where there is no challenge or
tasks with very high amount of risk as the failure rate is more.
7. Locus of Control
• Locus of control refers to an individual’s belief that events are either within one’s
control or are determined by forces beyond one’s control.
• Some people believe that they are the masters of their own fate. Other people see
themselves as pawns of fate, believing that whatever happens to them in their lives
is due to their luck or fate.
8. Self Esteem
• Self Esteem is the degree of respect a person has for himself. This trait varies from
person to person as people differ in the degree to which they like or dislike each
other.
9. Self-Monitoring
• Self-monitoring is a personality trait that measures an individual’s ability to adjust
his or her behaviour to external situational factors.
10. Risk Taking
• The propensity of people to assume risks or avoid risks varies from person to person
depending upon the willingness of the people to take chances.
• This human trait will affect the decision-making capability of a manager. This individual
personality trait will determine how long will it take a person to take a decision or how
much information will be needed before he takes a decision.
Psychoanalytical
Trait Theory
Theory
The Psychoanalytic Theory
The Psychoanalytic Theory is the personality theory, which is founded on the idea
that an individual ends up getting motivated more by unknown forces that are
controlled by the conscious and the rational thought.
Acc. to Freud, the major motivating force in a man was in his unconscious
framework. This unconscious framework comprises of three interrelated though
conflicting stages –
• Id
• Ego
• Super ego
The Type Theory
Type theorists generally believe that each one of us belong to a distinct type of
personality.
The trait theory
The trait theory is a quantitative approach to the study of personality.
According to this theory, an individual’s personality is composed of definite pre-dispositional
attributes called traits.
It is presumed that a personality trait is an enduring attribute of a person which remains
consistent in a variety of situations.
A trait of an individual differentiates one from another in a relatively consistent way.
The trait may be defined as any distinguishable, relatively enduring way in which one
individual may differ from another.
b) Traits are usually and relatively stable, and have fairly universal effects on behaviour
irrespective of the environment or situation.
a) Self-image
This is the way one sees oneself based on one’s beliefs about who or what they are.
b) Ideal self
This denotes the way the person would like to be as perceived by the individual.
d) Real self
This implies that real self is what one really is.
LEARNING
Learning is the process of acquiring new
understanding, knowledge, behaviours, skills, values,
attitudes, and preferences.
The ability to learn is possessed by humans, animals,
and some machines.
CHARACTERISTICS
• Learning Is an Active Process.
• Learning Leads to Lasting Change.
• Learning Occurs As a Result of Experience.
• Learning Can Affect Attitudes, Knowledge, or
Behaviour.
Participation improves motivation and apparently
engages more senses that reinforce the learning process.
1. Participation As a result of participation, people learn more quickly
and retain that learning longer.
Classical Operant
conditioning Conditioning
• This behavioural learning method was first studied in the late 19th century by Russian
physiologist Ivan Pavlov.
• In the 1890s, Pavlov was experimenting with dogs, ringing a bell whenever they were fed.
Over time, the dogs learned to associate a neutral stimulus (bell ringing) with a positive one
(food).
• Pavlov also noticed that his dogs would often begin to salivate whenever they heard the
footsteps of his assistant bringing them the food.
• This association between positive and neutral stimuli became the foundation of classical
conditioning theory.
PAVLOV’s
EXPERIMENT
Three are three stages
• Neutral responses. They are responses from the environment that produce no
stimulus other than focusing attention.
• Reinforcers. They are responses from the environment that increase the likelihood
of a behaviour being repeated. They can either be positive or negative.
• Punishers. These are negative operants that make the likelihood of a behaviour
decrease. Punishment weakens behaviour.
STRESS
Stress can be defined as a state of worry or mental tension caused
by a difficult situation. Stress is a natural human response that
prompts us to address challenges and threats in our lives.
Stress affects both the mind and the body. A little bit of stress is
good and can help us perform daily activities. Too much stress can
cause physical and mental health problems.
Stress makes it hard for us to relax and can come with a range of
emotions, including anxiety and irritability. When stressed, we may
find it difficult to concentrate. We may experience headaches or
other body pains, an upset stomach or trouble sleeping. We may
find we lose our appetite or eat more than usual.
SYMPTOMS
CAUSES 1. Anxiety
1. Marital issues 2. Insomnia
3. Migraines
2. Unemployment
4. Dizziness
3. Health issues 5. Headaches
4. Work pressure 6. Depression
5. Lack of support 7. Weight gain
8. Hypertension
6. Traumatic events or accidents 9. Heart disease
7. Emotional trauma/ Poor mental health 10. Rapid heartbeat
8. Financial commitments 11. Shortness of breath
12. Tension
9. Perilous working conditions 13. Poor memory
10. Long work hours 14. Issues with concentration
MANAGING STRESS
1. Management of Stress
2. Learn stress management.
3. Keep a daily routine.
4. Get plenty of sleep.
5. Exercise regularly.
6. Practice meditation and breathing techniques.
7. Have a healthy and balanced diet.