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Purcom G2

The document discusses evaluating messages and images. It defines what a message is, the purposes of messages which are to inform, entertain and persuade. It also discusses who controls the transmission of messages such as media conglomerates, government and individuals. The document then talks about how to convey a message by having an objective, considering the audience, being clear and checking for understanding. It ends by discussing ways of presenting a message such as verbal, non-verbal and visual communication.

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Wilbert Riem Peñafiel
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46 views

Purcom G2

The document discusses evaluating messages and images. It defines what a message is, the purposes of messages which are to inform, entertain and persuade. It also discusses who controls the transmission of messages such as media conglomerates, government and individuals. The document then talks about how to convey a message by having an objective, considering the audience, being clear and checking for understanding. It ends by discussing ways of presenting a message such as verbal, non-verbal and visual communication.

Uploaded by

Wilbert Riem Peñafiel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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EVALUATING MESSAGES

AND/OR IMAGES
MESSAGES AND IMAGES
In evaluating the effectiveness of our messages, we
should ask be able to identify the its strengths and
weaknesses by observing its simplicity, specificity, and
structure. In addition, it is important to critically assess
pictures you utilize for research, entertainment, and
study. Presentation of pictures ought to be assessed like
several other sources such as diary, articles, or books to
decide their quality, reliabity, and appropriateness.
What is a Message?
• A message is simply the content of information
that the sender wants to transmit to the receiver.

• It may presented in several forms like spoken


words, written words, non-verbals, pictures, film,
advertisement, memes, visual, and performing
arts. A message sent by different sources have
their specific purpose.
I. Purposes of Message

In encoding or constructing a message, it is


imperative that you have a goal in mind to
successfully share the content of your message.
Below are the following purposes of creating a
message:
PURPOSES OF MESSAGE:
1. To inform or educate - Your message should be neutral and unbiased. You
should be vigilant in identifying or filtering fake news on social media by
using critical thinking. Usual platform for this purpose of messages are
newspaper articles, magazine features, news blog, travel blogs, and many
more.

2. To entertain - Your message should give your audience an enjoyable and


relaxing feeling. In oral communication, your message should be light and
short. Whatever medium it is that you would like to use, always remember that
you are pleasing the audience and holding their attention while making a point.
The message can be humorous, but you do not need to be funny all the time to
entertain. You can share interesting stories or anecdote. The usual platforms are
music, movies, television, sitcoms, and many more.
3. To persuade - Your message should be able to influence your audience
towards your argument. This is said to be the most challenging purpose of
message because you have to change the mindset of your audience and let
them believe in the idea that you are presenting to them. The usual platform
for persuasion is advertisements, political speeches, political blogs, and
social media posts.
Who Controls the Transmission of these
Messages?

After understanding that a message is created with a purpose


in mind, it is also equally important to know where do our
sources of messages. These are groups or individuals have
different purposes of encoding message but equally share a
responsibility of truthful and unbiased dissemination of
message across audiences.
Who Controls the Transmission of these Messages?

1. Media Conglomerate

Corporations are called Media Conglomerates. Most of them own different media
platforms that we consume like television, radio, film, music, websites. The corporate's
main goal is to prosper their respective business. As a consumer of media, you need to
listen, read, and view critically to be able to weigh if the message you are receiving is
serving you best interest or not.
2. Government

This refers to the media funded and produced by the government. As a critical evaluator
of this media, you should be able to carefully assess the propaganda published by this
sector. The government is also known as "State-owned-media" because its purpose to
provide accurate and reliable pieces of information to the people under its jurisdiction.
3. Individuals

The individuals who create messages for the public consumption has gained
massive following because of the different social media platforms nowadays. They
are highly independent individuals free from the influence of corporations and the
government. With this, they can share any sort of information to a large scale of
audience and varied avenues. This also refers to an independent media.
How to Convey the Message
1. Have an Objective - identify your purpose of communication. Is it to inform,
entertain, or to persuade?
2. Consideryour audience - Look into the group or kind of people that you are going to
share your message with and the best way you may able to share it.

3. Be clear - keep your message short and direct.

Check for understanding - take note of your audience reaction and response.
4.
Answer questions if there are some clarifications or provide evidence if necessary.

Knowing your purpose is an indispensable part of message construction as it ensures that the
communication is a two-way process where both sender and receiver understand the content
of each message.
Ways of Presenting Message

In analyzing our message construction based on


purpose, and our audience, the method of relaying such
information is equally significant in the communication
process. You may share your message through the
following:
Ways of Presenting Message:
1. Verbal Communication - This type of communication can be narrowed down into
two categories: Written and Oral Communication. Messages in the form of chat,
email, fax, text message, etc. are examples of written communication. While oral
communication includes video calls, phone calls, and face-to-face verbal
communication.

2. Non-verbal Communication - This type of communication is more on visual


signals such as facial expressions, gestures or body language, tone of voice, and
proxemics or distance between communicators.

3. Visual Communication - This type of communication makes use of signage,


illustrations, posters, graphic design, etc.
THANKYOUU!!!!

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