Course Code: TLE 201

Unit: 3 units
Title: Product Development
Course Description: This course deals with the concepts and theories of product
development in home economics and industrial arts both for the academe and
industry sectors. Special attention will be given to the steps or processes,
different strategies, and styles in developing new products or innovating existing
products, so they appear new. Determining customer needs through market
survey and assessment activities are likewise introduced. Furthermore, exposure
to the preparation of the product development plan is the main objective of this
course, which leads to the ability to design prototypes for the academe and
industry through the application of the R & D process. Ultimately, this course
prepares the MAT students in their thesis writing undertakings.
 COURSE LEARNING OUTCOMES (CLO): At the end of
the course, the students should be able to:

CLO1. Discuss the importance of innovation and why it should be a key

strategic initiative in an organization, academe, or industry.
CLO2. Familiarize the Philippine Innovation Law and Intellectual Property Rights.
CLO3. Determine the model and steps of new product development (NDP).
CLO4. Acquire problem-solving critical thinking, organizational, creative, and
analytical skills in the context of new product development.
CLO5. Develop a New Product Development Plan (NDP) plan for a new product or
service concept for academe or industry by applying the new product
development framework or model utilized throughout the course.
Product Development

 A process of making a new product to be sold

business or enterprise to its customers.
 May involved modification of an existing
product or its presentation or formulation of an
entirely new product that satisfies a newly
defined customer’s needs, wants, and/or a
market place.
 Product development -- also called new product
management -- is a series of steps that includes the
conceptualization, design, development and
marketing of newly created or newly rebranded
goods or services. Product development includes a
product's entire journey -- from the initial idea to
after its market release.
Questions

1. For whom are the product/services aimed at?

2. What benefit will the customers expect from
product/services?
3. How will the product/service differ from the
existing brand? From its competitor?
Needs and Wants

 Needs and wants of the people within an area

should also be taken into big consideration.
Needs in business are the important things
that an individual cannot live without in a
society.
Needs in Business

 Basic Commodities
 Clothings and other personal belongings
 Shelter, sanitation, and Health
 Education
Basic Needs

 Essential to an individual to live with dignity

and pride in community.
 Help to generate business ideas and
subsequently to product development.
Wants

 Desires , luxury, and extravagance

that signifies wealth and expensive
way of living.
 Above all the basic necessities of
life.
 Product development entirely
depends on the needs and wants
of the customers. It has to deal
the key concepts of developing a
product.
Concept Development

 A critical phase in the development of a product.

In this stage, the needs of the target market are
identified, and competitive products are viewed
before the product specifications are defined. The
product concept is selected along with an
economic analysis to come up with an outline of
how a product is being developed.
Product Development Process: The 6 stages

 Product development is both an exciting and difficult

endeavor. From initial ideation to research and
prototyping, no two product launches are the same.
However, there’s a general process that can help you get
started with the product development process.
 The product development process describes the six steps
needed to take a product from initial concept to final
market launch. This includes identifying a market need,
researching the competition, ideating a solution,
developing a product roadmap, and building a minimum
viable product (MVP).
 The product development process has evolved in recent
years and is now commonly used by dividing each step
into six separate phases. This helps better organize the
process and break individual deliverables into smaller
tasks.
1. Idea generation (Ideation)

 The initial stage of the product development

process begins by generating new product ideas.
This is the product innovation stage, where you
brainstorm product concepts based on customer
needs, concept testing, and market research.
It’s a good idea to consider the following
factors when initiating a new product concept:

 Target market: Your target market is the consumer

profile you’re building your product for. These are
your potential customers. This is important to
identify in the beginning so you can build your
product concept around your target market from
the start.
 Existing products: When you have a new product concept,
it’s a good idea to evaluate your existing product portfolio.
Are there existing products that solve a similar problem?
Or does a competitor offer a product that doesn’t allow for
market share? And if yes, is your new concept different
enough to be viable? Answering these questions can
ensure the success of your new concept.
 Functionality: While you don’t need a detailed
report of the product functionality just yet, you
should have a general idea of what functions it will
serve. Consider the look and feel of your product
and why someone would be interested in
purchasing it.
 SWOT analysis: Analyzing your product strengths,
weaknesses, opportunities, and threats early in the
process can help you build the best version of your
new concept. This will ensure your product is
different from competitors and solves a market
gap.
 SCAMPER method: To refine your idea, use
brainstorming methods like SCAMPER, which
involves substituting, combining, adapting,
modifying, putting to another use, eliminating, or
rearranging your product concept.
2. Product definition

 Once you’ve completed the business case and discussed

your target market and product functionality, it’s time to
define the product. This is also referred to as scoping or
concept development, and focuses on refining the product
strategy.
During this stage, it’s important to define
specifics including:
 Business analysis: A business analysis consists of mapping
out distribution strategy, ecommerce strategy, and a more
in-depth competitor analysis. The purpose of this step is to
begin building a clearly defined product roadmap.
 Value proposition: The value proposition is what problem
the product is solving. Consider how it differs from other
products in the market. This value can be useful for
market research and for developing your marketing
strategy.
3. Prototyping

 During the prototyping stage, your team will intensively

research and document the product by creating a more
detailed business plan and constructing the product.
 These early-stage prototypes might be as simple as a
drawing or a more complex computer render of the initial
design. These prototypes help you identify areas of risk
before you create the product.
During the prototyping phase, you will work
on specifics like:
 Market risk research: It’s important to analyze any
potential risks associated with the production of your
product before it’s physically created. This will prevent
the product launch from being derailed later on.
 Development strategy: Next, you can begin working
through your development plan. In other words, know
how you’ll be assigning tasks and the timeline of these
tasks.
 MVP: The final outcome of the prototyping stage is a minimum
viable product. Think of your MVP as a product that has the features
necessary to go to launch with and nothing above what’s necessary
for it to function. For example, an MVP bike would include a frame,
wheels, and a seat, but wouldn’t contain a basket or bell. Creating
an MVP can help your team execute the product launch quicker than
building all the desired features, which can drag launch timelines
out. Desired features can be added down the road when bandwidth
is available.
4. Initial design

 During the initial design phase, project stakeholders work together

to produce a mockup of the product based on the MVP prototype.
The design should be created with the target audience in mind and
complement the key functions of your product.
 A successful product design may take several iterations to get just
right, and may involve communicating with distributors in order to
source necessary materials.
To produce the initial design, you will:

 Source materials: Sourcing materials plays an important

role in designing the initial mockup. This may entail
working with various vendors and ordering materials or
creating your own. Since materials can come from various
places, you should document material use in a shared
space to reference later if needed.
 Connect with stakeholders: It’s important to keep tight
communication during the design phase to verify your initial design
is on the right track.

 Receive initial feedback: When the design is complete, ask senior

management and project stakeholders for initial feedback. You can
then revise the product design as needed until the final design is
ready to be developed and implemented.
5. Validation and testing

 To go live with a new product, you first need to

validate and test it. This ensures that every part of
the product—from development to marketing—is
working effectively before it’s released to the
public.
To ensure the quality of your product, complete
the following:
 Concept development and testing: You may have
successfully designed your prototype, but you’ll still need
to work through any issues that arise while developing the
concept. This could involve software development or the
physical production of the initial prototype. Test
functionality by enlisting the help of team members and
beta testers to quality assure the development.
 Front-end testing: During this stage, test the front-
end functionality for risks with development code
or consumer-facing errors. This includes checking
the ecommerce functionality and ensuring it’s
stable for launch.
 Test marketing: Before you begin producing your
final product, test your marketing plan for
functionality and errors. This is also a time to
ensure that all campaigns are set up correctly and
ready to launch.
6. Commercialization

 Now it’s time to commercialize your concept, which

involves launching your product and implementing it on
your website.
 By now, you’ve finalized the design and quality tested
your development and marketing strategy. You should feel
confident in your final iteration and be ready to produce
your final product.
In this stage you should be working on:

 Product development: This is the physical creation of your

product that will be released to your customers. This may
require production or additional development for software
concepts. Give your team the final prototype and MVP
iterations to produce the product to the correct
specifications.