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Unit 3

Uploaded by

Shikha sharma
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INDIRA INSTITUTE OF MANAGEMENT, Pune

BBA- Sem VI
By
Prof. Torsha Ghosh

CHANNELS OF MEDIA MIX


UNIT-3
Syllabus

3.1 Internet Media-Social, Microblogging, Online


forums, Vlogging, Podcast etc.
3.2 Broadcasting Media-Television, Radio, Movies
3.3 Print Media- Newspapers, magazines, books,
newsletters, banners, billboards, brochures, flyers.
Internet Media

Internet media encompasses a broad spectrum of


digital content disseminated through online
platforms. This category includes various forms of
content, such as text, audio, video, and interactive
elements. The evolution of internet media has
significantly transformed the way information is
created, distributed, and consumed.
Types

Text-Based Content:
 Blogs and Articles: The advent of blogs in the early
2000s allowed individuals and organizations to share
written content online. Over time, online publications and
news websites became prominent sources of information.

Audio Content:
 Podcasts: As discussed earlier, podcasts have gained
immense popularity as a form of internet media. They
provide a platform for long-form audio content, covering a
wide range of topics and catering to diverse audience
interests.
Video Content:
Online Video Platforms: YouTube is a prime example of a
platform that revolutionized video content on the internet. It
hosts a vast array of videos, from educational content to
entertainment, allowing content creators to reach global
audiences.
Social Media:
Text and Multimedia Sharing: Platforms like Facebook,
Twitter, Instagram, and LinkedIn have become integral for
sharing a variety of content, including text posts, images, and
videos. Social media has emerged as a powerful tool for
communication, news dissemination, and community building.
Live Streaming:
Real-Time Interaction: Live streaming platforms like
Twitch and YouTube Live enable individuals to broadcast
live content, fostering real-time interaction between
content creators and their audiences. This has become
particularly popular in gaming, events, and Q&A sessions.
Interactive Content:
Webinars and Online Courses: The internet facilitates
interactive learning experiences through webinars, online
courses, and virtual workshops. Educational institutions
and platforms offer a wide array of courses accessible
globally.
E-books and Digital Publishing:
E-books: The rise of e-books and digital publishing
platforms allows authors to publish and distribute
books electronically. This has democratized publishing,
making it more accessible to aspiring writers.
Emergence of New Formats:
Augmented Reality (AR) and Virtual Reality
(VR): These technologies are influencing internet
media by providing immersive and interactive
experiences. AR and VR applications span from gaming
to virtual museum tours.
Evolving Business Models:
Subscription Models: Many platforms offer
subscription-based services, providing users with ad-
free experiences or exclusive content. This includes
platforms like Netflix for streaming and Patreon for
supporting creators directly.
Data Privacy and Regulation:
Concerns and Regulations: Issues related to data
privacy and the spread of misinformation have led to
increased scrutiny and the implementation of
regulations to ensure responsible use of internet media.
Pros of internet media
1. Global Accessibility
2. Instantaneous Dissemination
3. Diverse Content Formats
4. Interactive Engagement
5. Democratization of Information
6. Cost-Effective Distribution
7. Customization and Personalization
8. Educational Resources
9. Entrepreneurial Opportunities
10. Innovation and Creative Expression
11. Real-Time Analytics
12. Cultural Exchange
Cons of internet media

1. Misinformation and Fake News


2. Privacy Concerns
3. Online Harassment and Cyberbullying
4. Abuse of Anonymity
5. Digital Addiction
6. Echo Chambers and Polarization
7. Copyright Infringement
8. Digital Divide
9. Security Threats
10. Overwhelming Information
11. Short Attention Spans
12. Cultural Homogenization
13. Dependency on Algorithms
Characteristics of Internet Media

1. Digital Format
2. Global Accessibility
3. Interactivity
4. Multimedia Integration
5. User-Generated Content
6. Real-Time Updates
7. Customization and Personalization
8. Accessibility Across Devices
9. Two-Way Communication
10. Monetization Opportunities
11. Hyperlinking and Connectivity
12. Community Building
Use in the Current Dynamic World

Internet media plays a pivotal role in the contemporary


world. It serves as a primary source of news, a platform for
social interaction, a means of entertainment, and a tool for
business communication. Its adaptability and accessibility
make it indispensable in a rapidly changing and
interconnected global landscape. In conclusion, while
internet media brings unprecedented advantages, it also
poses challenges that need careful consideration.
Understanding its characteristics, nature, and various
types is crucial for navigating the complex landscape of
digital information in today's dynamic world.

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