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Lasswells Model

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30 views

Lasswells Model

Uploaded by

Hannah Michaela Gemida
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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LASSWELL’S

COMMUNICATION
MODEL

GROUP 2
INTRODUCTION
• Lasswell's model of communication is one of the
first and most influential models of communication.
• A one-way communication model which allows
consumers to consider the role propaganda plays in
our culture.
• It allows consumers to analyze messages in the
media for biases.
BRIEF BIOGRAPHY
OF THE AUTHOR

Harold Lasswell (born February 13, 1902,


Donnellson, Illinois, U.S.—died December
18, 1978, New York, New York) was an
influential political scientist known for
seminal studies of power relations and of
personality and politics and for other major
contributions to contemporary behavioral
political science
LASSWELL MODEL OF COMMUNICATION

A linear and straightforward communication model that


analyzes communication in terms of five basic questions:
"Who?", "Says What?", "In What Channel?", "To Whom?", and
"With What Effect?". These questions pick out the five
fundamental components of the communicative process: the
sender, the message, the channel, the receiver, and the effect.
COMPONENTS OF THE MODEL
WHO?
(COMMUNICATOR)

• Refers to the sender or source of the message.


• The communicator initiates the communication process by
formulating and transmitting the message.
• Importance of the communicator's credibility and intention.
SAYS WHAT?
(MESSAGE)
• The content or information that is being communicated.
• Includes the ideas, thoughts, or data that the sender wants
to convey.
• The effectiveness of the message depends on its clarity,
relevance, and appropriateness.
IN WHAT CHANNEL?
(MEDIUM)
• The method or medium used to convey the message.
• Can be verbal (spoken or written words), non-verbal
(gestures, body language), or mediated (television, internet,
radio, etc.).
• The choice of channel affects how the message is perceived
and understood.
.
TO WHOM?
(RECEIVER)
• The audience or recipient of the message.
• Understanding the characteristics, needs, and expectations
of the receiver is crucial for effective communication.
• The receiver's background, experiences, and perception
influence how the message is interpreted.
WITH WHAT EFFECT?
(EFFECT)
• The outcome or impact of the message on the receiver.
• Effects can be cognitive (changes in knowledge or beliefs),
affective (changes in attitudes or emotions), or behavioral
(changes in actions or behaviors).
• Measuring the effect helps to determine the success of the
communication effort.
STRENGTHS LIMITATIONS
• Clarity and simplicity • Lack of feedback mechanism
• Oversimplification of the
• Comprehensive overview of
communication process, not
the communication process
accounting for complexities
• Applicability across various
like noise and context.
fields • Criticisms from contemporary
• Useful for analyzing the communication scholars
effectiveness of
communication.
LASSWELL MODEL OF COMMUNICATION
Laswell's model of mass communication, one of the earliest communication models available, was built as
an analytical tool for researching and analyzing mass communication and propaganda. The communication
theorist believed that mass communication happens for three reasons:
• Surveillance of the environment: News outlets observing and reporting on events happening in the
world.
• Correlation of components of society: The ways in which new outlets select and interpret the news.
• Transmission of culture between generations: What viewers take away from the way the news is
reported.
In short, Lasswell believed that the media, in the way it reported the news, had the ability to impact what its
viewers believed about the stories. Using his model of mass communication, it would be simpler to identify
who was distributing the message, what they were saying and to whom, and what the impact of that message
might be.
LASSWELL MODEL OF COMMUNICATION

Overall, Lasswell’s Model of Communication remains a foundational


concept in communication theory, providing a basic framework for
analyzing and understanding the communication process. Its simplicity
makes it a valuable tool for identifying key elements in various
communication scenarios, aiding both academic study and practical
application in fields like marketing, media, and politics.
Thank you for
listening!

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