Social Media

What is Social Media?

• Social media is an internet-based form of communication. Social media platforms allow
users to have
• Conversations,
• Share information
• Create web content
• There are many forms of social media including;
• blogs
• micro-blogs
• wikis
• social networking sites
• photo-sharing sites
• instant messaging
• video-sharing sites
• podcasts
• widgets
• virtual worlds, and more.
Social Media Analytics

• Importance of Data
• Data can help organizations optimize the quality of work
• draw valuable insights
• predict trends
• prevent risks
• save time
• drive profits
• Problem-Solving
• Improving Processes
• Understanding Behavior
• Tools for Measuring Performance
Type of Social Media Platforms
• Here are the figures for the most popular social media websites as of
January 2023:
• Facebook (2.96 billion users)
• YouTube (2.51 billion users)
• WhatsApp (2 billion users)
• Instagram (2 billion users)
• WeChat (1.31 billion users)
• TikTok (1.05 billion users)
• Facebook Messenger (931 million users)
• Snapchat (635 million users)
Failed & Successful Social
Media Campaigns
2. Reebok - Cheat on your girlfriend not on
your workout
Sony - PSP White Is Coming
 Oreo – “You Can Still Dunk in The Dark”
wins Hearts

They utilized the Superbowl power outage by

generating a tweet, “You can still dunk in the
Dark.” AdAge reported that the tweet was
designed, written, and approved in just a few
minutes.
#GoodToKnow campaign in 2015 to clear up the
misconceptions regarding how their chicken
nuggets are made.
Tasty’s Buzz feed recepies
• Tasty has built a cult-like following for it’s snackable bite-sized video
recipes optimized for the Facebook viewing experience. Tasty’s videos
are short, snappy, and visually attractive, showcasing the creation of
the recipes in the most appealing manner possible.
• The key takeaway here is to produce audience-attracting content
regularly so that you can build your audience, following, and
engagement over the long term.
Dove’s beauty
campaign
• The brand’s Campaign for Real Beauty
(launched in 2004), which challenges
stereotypes of what constitutes beauty in
a woman, still gets talked about today.
• The concept is a library of female-
identifying and non-binary individuals,
raw and unfiltered, from 200
photographers across 41 countries.
Positive Impacts of Social Media
• For Individuals
• Building Relationships and Staying Connected
• Finding Your Voice (help individuals build confidence, gain new
communication skills, and quickly spread positive and important messages.
Take TikTok, for instance)
• Showing Empathy and Kindness
• Offering Support
• Better Communication
Positive Impacts of Social Media
• For Brands
• Building a Business
• Establishing Authority
• (By sharing expert content and building relationships with individuals and other brands
on social media, you’ll start building trust and authority. More and more people will
spread the word about your great business and content)
• Driving Traffic to Your Website
• If one of your goals for social media is to increase inbound traffic, you can share helpful
content and advertise to send people straight to your website. By sharing more valuable
content, you can boost traffic, leads, and sales. Through advertising, you can run
campaigns that target your current audience or those with aligning goals.
• Enhancing the Customer Experience
• Answer questions quickly and reply to comments so your followers feel valued.
Demonstrating excellent customer service across your social media channels will help
you get people’s attention and build trust.
Positive Impacts of Social Media
• For Students
• Learning and Education
• Anyone can be a student. There’s no limit to our knowledge with all the online courses,
content, and complimentary webinars people offer today.
• Motivating Young People
• Many influencers will openly share their knowledge to help others grow. Following
people that inspire you to hold to your values, dream big, and change the world can be
life-changing.
• Creativity
• want to start sharing your art, social media is one of the best platforms to do it. People
will offer honest feedback. Of course, negative feedback may also trickle in, but every
social media guru must learn to ignore the haters.
Negative Impacts of Social Media
• Inadequacy about your life or appearance
• Even if you know that images you’re viewing on social media are manipulated,
they can still make you feel insecure about how you look or what’s going on in
your own life.
• People tend to share just the highlights of their lives, rarely the low points
that everyone experiences.
Negative Impacts of Social Media
• Fear of missing out (FOMO) and social media addiction
• The idea that you’re missing out on certain things can impact your self-
esteem, trigger anxiety, and fuel even greater social media use, much like an
addiction.
• FOMO can compel you to pick up your phone every few minutes to check for
updates, or compulsively respond to each and every alert—even if that
means taking risks while you’re driving, missing out on sleep at night, or
prioritizing social media interaction over real world relationships.
Negative Impacts of Social Media
• Isolation
• A study at the University of Pennsylvania found that high usage of Facebook,
Snapchat, and Instagram increases rather decreases feelings of loneliness.
Conversely, the study found that reducing social media usage can actually
make you feel less lonely and isolated and improve your overall wellbeing.
Negative Impacts of Social Media
• Depression and anxiety
• Human beings need face-to-face contact to be mentally healthy. Nothing
reduces stress and boosts your mood faster or more effectively than eye-to-
eye contact with someone who cares about you.
• The more you prioritize social media interaction over in-person relationships,
the more you’re at risk for developing or exacerbating mood disorders such as
anxiety and depression.
Negative Impacts of Social Media
• Cyberbullying
• About 10 percent of teens report being bullied on social media and many
other users are subjected to offensive comments.
• Social media platforms such as Twitter can be hotspots for spreading hurtful
rumors, lies, and abuse that can leave lasting emotional scars.
Negative Impacts of Social Media
• Social media as a “security blanket”
• Whenever we’re in a social situation and feel anxious, awkward, or lonely, we
turn to our phones and log on to social media. Of course, interacting with
social media only denies you the face-to-face interaction
Negative Impacts of Social Media
• Your heavy social media use could be masking other underlying
problems
• If you spend more time on social media when you’re feeling down, lonely, or
bored.
• You may be using it as a way to distract yourself from unpleasant feelings or
self-soothe your moods. While it can be difficult at first, allowing yourself to
feel can open you up to finding healthier ways to manage your moods.
Questions?