Click to edit Master subtitle style

Presente d by; Anilverm a Arvind Bharath Bharathi

11

RAJA OF RETAILING

22

BIG BAZAAR PROFILE

n n n n n

Type-hyper market Indias first hyper market retail market Vision-Everything ,Everywhere, Every time for every Indian consumer in the most profitable manner Industry-retail

33

Founded by Kishore Biyani in 2001. Headquarter Jogeshwari, Mumbai, India. Parent group Future Group Website -www.big bazaar.com Tag line- Isse

44

55

INTRODUCTION
Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 148 Big Bazaar stores in 80 cities and towns across India. 66

In 2005, the Indian retail market, at $250 billion, was the worlds eighth largest and was projected to grow by more 2011. than 7% annually through

Retail sales represented 33.33% of Indias GDP in 2003.

77

In 2003, 82% of Indias retail sales were made through kirana stores.

The

traditional

outlets
proximity
88

were
to

successful due to

Convenient

consumer homes.

Modern, markets,

organized hyper

retail

super and

markets

department stores represented 0.4% share of Indias retail sales in 2003.

v

Gradually this sector has taken up momentum.

99

Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise

Which are: fashion and apparels, food products, general merchandise, furniture, electronics & books fast food and leisure & entertainment 1010

Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet of retail space. While the larger metropolises have Big Bazaar Family centres measuring between 75,000 square feet1111 and

Most of the Big Bazaar stores are multi-level and are located in standalone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs ( Stock Keeping Units) in a wide range of categories led primarily by fashion and food products. 1212

1313

Pantaloon retail (India) limited

PRIL is the parental company of BIG BAZAAR

1414

CORE COMPETENCY OF BIG BAZAR

n n

n n n

A choice of more than 20000 products Delivery across more than 1500 cities covering around 16000 pin codes A dedicated customer care helpline for any queries Special emphasis on apparels and life style products. Fast delivery-tie up with world leader logistic & 1515

Evolution of RAJA OF RETAILING.........???

1616

Development from 2001 to 2010

2001 n Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad. 2002 n Big Bazaar - ICICI Bank Card is launched. n Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street 1717

2003 n Big Bazaar enters Tier II cities with the launch of the store in Nagpur n Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon 2004 n Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar awarded. n A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million turnover on a 1818 single day

2005 n Initiates the implementation of SAP and pilots a RFID project at its central warehouse in Tarapur. n Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting customers to exchange household junk at Big Bazaar.
n

Electronic Bazaar and Furniture Bazaar are launched. 1919

2006 n Big Bazaar launches Shakti, Indias first credit card program tailored for housewives. n Navaras the jewellery store launched within Big Bazaar stores. 2007 n Big Bazaar partners with Futurebazaar.com to launch India's most popular shopping portal n Big Bazaar initiates the Power of One campaign to help raise funds for the 2020 Save The Children India Fund

2008 n Big Bazaar becomes the fastest growing hypermarket format in the world with the launch of its 101st store within 7 years of launch. n Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar
n

Big Bazaar joins the league of Indias Business Super brands.

2121

2009 n Big Bazaar opens its second store in Assam at Tinsukia

n

Big Bazaar initiates Maha Annasantarpane program at its stores in South India a unique initiative to offer meals to visitors and support local social organizations. Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India
2222

2010 n Future Value Retail Limited is formed as a specialized subsidiary to spearhead the groups value retail business through Big Bazaar, Food Bazaar and other formats.
n

Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year. Big Bazaar connects over 30,000 small and medium Indian manufacturers and entrepreneurs with around 200 million 2323

Bigbazaar is a public company or

publicly traded company
n

That offers its securities (stock, bonds , etc.) for sale to the general public, typically through a stock exchange, or through market makers operating in over the counter markets. This is not to be confused with a Government-owned corporation which might be mis-described as a 2424 publicly-owned company.

Supply chain for FMCG products

2525

2626

Types of retailers by marketing strategy:

Department stores n very large stores offering a huge assortment of "soft" and "hard goods; often bear a resemblance to a collection of specialty stores. n A retailer of such store carries variety of categories and has broad assortment at average price. They offer considerable customer service.
2727

Discount stores n Tend to offer a wide array of products and services, but they compete mainly on price offers extensive assortment of merchandise at affordable and cut-rate prices. n Normally retailers sell less fashionoriented brands. Supermarkets n sell mostly food products.
2828

Warehouse stores - warehouses that offer low-cost, often high-quantity goods piled on pallets or steel shelves. Variety stores or "dollar stores" these offer extremely low-cost goods, with limited selection. Specialty stores: A typical speciality store gives attention to a particular 2929 category and provides high level of

Hypermarkets n Provides variety and huge volumes of exclusive merchandise at low margins. The operating cost is comparatively less than other retail formats. Supermarkets n Is a self service store consisting mainly of grocery and limited products on non food items. 3030 They may adopt a Hi-Lo or an EDLP

Malls n Has a range of retail shops at a single outlet. They endow with products, food and entertainment under a roof. E-tailers n The customer can shop and order through internet and the merchandise are dropped at the 3131 customer's doorstep.

General store A rural store that supplies the main needs for the local community;
n

Convenience stores: Is essentially found in residential areas. They provide limited amount of merchandise at more than average prices with a speedy checkout. 3232 This store is ideal for emergency and
n

Vending Machines This is an automated piece of equipment wherein customers can drop in the money in machine and acquire the products.

3333

Retail pricing
n

The pricing technique used by most retailers is cost-plus pricing. This involves adding a markup amount (or percentage) to the retailer's cost. Another common technique is suggested retail pricing. This simply involves charging the amount 3434 suggested by the manufacturer and

Customer service is the "sum of acts and elements that allow consumers to receive what they need or desire from your retail establishment." It is important for a sales associate to greet the customer and make himself available to help the customer find whatever he needs.

Customer service

3535

When a customer enters the store, it is important that the sales associate does everything in his power to make the customer feel welcomed, important, and make sure he leave the store satisfied. Giving the customer full, undivided attention and helping him find what he is looking for will contribute to the customer's satisfaction. 3636

Consolidation
n

Among retailers and retails chains a lot of consolidation has appeared over the last couple of decades. Between 1988 and 2010, worldwide 40'788 mergers & acquisitions with a total known value of 2'255 bil. USD have been announced.

3737

The largest transactions with involvement of retailers in/from the United States have been: The acquisition of Albertson's Inc. for 17 bil. USD in 2006. The merger between Federated Department Stores Inc with May Department Stores valued at 16.5 bil. USD in 2005 Now Macy's, and the merger between Kmart Holding Corp and 3838 Sears Roebuck & Co with a value of

Wednesday Bazaarthe best savings in Big Bazaar

3939

Solid surprises on food items Every Wednesday

n

Big Bazaar has introduced a Wednesday Bazaar concept called Hafte Ka Sabse Sasta Din. The aim, according to the chain, is to give home makers the power to save the most and even the stores in the city don a fresh look to make customers feel that it is their day. The Wednesday Bazaar also offers 4040 clothes, accessories and fashion

4141

n n n

Retail is usually classified by type of products as follows: Food products Hard goods ("hardline retailers") appliances, electronics, furniture, sporting goods, etc. Soft goods - clothing, apparel, and other fabrics.
4242

Transfer mechanism
There are several ways in which consumers can receive goods from a retailer:
1.

Counter service, where goods are out of reach of buyers and must be obtained from the seller. This type of retail is common for small expensive items (e.g. jewelry) and controlled items like medicine and liquor.

4343

2. Delivery where goods are shipped directly to consumer's homes or workplaces. 3. Door-to-door Sales, where the salesperson sometimes travels with the goods for sale. 4. Self-service where goods may be handled and examined prior to purchase
4444

Sales techniques
Merchandising is one solution company to design custom store displays that will attract more customers in a certain demographic. The nation's largest retailers spend millions every year on in-store marketing programs that correspond to seasonal and promotional changes. A destination store is one that customers will initiate a trip 4545 specifically to visit, sometimes over a

Customer service
Is the "sum of acts and elements that allow consumers to receive what they need or desire from your retail establishment." It is important for a sales associate to greet the customer and make himself available to help the customer find whatever he needs.

4646

Contd When a customer enters the store, it is important that the sales associate does everything in his power to make the customer feel welcomed, important, and make sure he leave the store satisfied. Giving the customer full, undivided attention and helping him find what he is looking for will contribute to the customer's satisfaction.
4747

SWOT analysis of raja of retailing

Strengths n High brand equity n State of art infrastructure n Pop promotion n Variety of stuff under single roof

4848

Weakness n Unable to meet store n opening targets n Falling revenues/sq.ft. n General perception

4949

Opportunity n Organized retail (4.16%) n Evolving consumer preferences n In Store Experience n Improvements n New formats and consumption space n Looking at expansion
5050

Threat n Competitors domestic and foreign Government policies,Unorganized retail n Economic condition

5151

Thank you

5252