KANHA MAKHAN

MILLENNIUM
SCHOOL

PROJECT FILE

IMPACT OF OTT
PLATFORM ON TEEN

SUBMITED BY- LAKSHYA AGRAWAL

CLASS-12
 CERTIFICATE
This is to certify that Mr lakshya agrawal
of class 12 of kanha makhan millennium
school has sucesfully completed this
project under supervision of our English
teacher Mrs Kamakhya

We certify that this project is up to our

expectation and as per the latest
guidelines issued by CBSE NEW DELHI

TEACHER PRINCIPAL

EXAMINATURE’S SIGNATURE:
………………………..
 ACKNOWLEDGEMENT
We would like to express my gratitude
to our principal pramod sharma for
allowing us the opportunity to do this
project on the topic "Impact of OTT
platforms on teens." Which has helped
us in doing a lot of research.

We would extend our heartiest thanks

to our English teacher Mrs. kamakhya
for her guidance and support at all
times.

We are grateful to our parents for

providing us with all the facilities and a
favorable environment at home.
 INDEX
1. Introduction

2. What is OTT

3. OTT includes

4. Impacts of OTT

5. OTT Video: Service Provider A

friend or Foe?

6. OTT in daily life

7. Survey

8. Conclusion

9. Bibliography
ABSTRACT (SAHIL)This paper is an analysis of various effects
of web series and streaming content on the Indian youth. The
researcher has examined the perception of youth regarding
the web series and online streaming content that is available
on online platforms like Netflix, Amazon Prime, YouTube,
Torrent downloads and more. This study examines the
psychological effects and behavioral changes amongst the
youth because of web shows. This study is conducted by
using quantitative research methodology, using the
questionnaire research method. The respondents (who watch
online video content) of the questionnaire are undergraduate
and postgraduate students, and young professionals working
in Patna, which is the capital city of Bihar.Keywords: Web
Series, Online Streaming, Youth, Online Content,
ImpactINTRODUCTION (SAHIL)OTTIn the past few years, the
online entertainment industry in India has marked major
growth. This has all been possible because of the changing
lifestyle of the Indian viewers, significant change in the type
of content consumed and the introduction of the various
online video streaming platforms on which the content is
served to them. With the introduction of faster and cheaper
internet services in the form of mobile connection and wide
availability of broadband services, there has been major
growth in the access to online content, in terms of the
number of people visiting online for content, and the time
they spend on watching online videos.A report suggested that
on average, Indian viewers spend approximately eight hours
29 minutes watching online video content, which is far more
than the global trend of six hours and 45 minutes. This
showcases the
popularity of online video content, which mainly consists of web
series, episodes, short films, entertaining videos and more.A
web series in simpler words is a series of short video episodes,
which are released over a certain period to tell a story to the
viewers. It is designed like a television daily soap or series,
except for the fact that it's watched on web platforms. Earlier, it
was much popular in western countries, but with globalization,
the trend of online content streaming became popular in India
as well . The introduction of Netflix, Amazon Prime, ALT Balaji,
MX Player, TVF and several other webs and App-based online
video streaming platforms, together with faster internet services
have become very popular in the Indian entertainment industry.
Even a large number of viewership comes from YouTube - the
famous video streaming platform owned by the search engine
giant, Google. With growing popularity, Streaming has become a
lucrative opportunity for content producers, and it further has
resulted in more and more content being uploaded on the
internet . The main target audience of the web series and other
online streaming content is the younger generation, which is
mainly comprised of teenagers, and the youth between 18 to 30
years of age. However, the audience comprises of people of 30
to 50+ years of age as well . These online video streaming
platforms focus on the 'binge-watch' model. To understand this
better, suppose you have decided to sit and watch just one of
the episodes of a web series for a day, which hardly takes 30
minutes, and you find yourself tempted to watch more and more
episodes, even though you know you'll be killing several hours of
the day on the same . Streaming services introduced fans to
entire TV catalogs, leading to "binge-watching" where a viewer
watches successive episodes of a single TV series in one sitting.
Shows are now catered specifically to binge-watchers.
Working on this model helps these platforms to attract the youth,
who is looking for entertainment on their smartphone or laptop
devices. As the youth find today's television soap boring,
meaningless, and lacking originality, they tend to watch a lot of
drama, comedy, action, love & romance, thrill and more, which
comes to them in the form of the web series or episodes.

What is OTT ?

The acronym OTT stands for Over-the-Top. This means streaming

across different devices whenever we want is possible because of
"over- the-top," a convenient little term that explains the new
delivery method of film and TV content over the internet without
the need for traditional broadcast, cable or satellite pay-TV
providers. In simple terms, we're talking about people paying an
internet provider, like Xfinity , for internet access to watch Netflix,
without paying for cable TV

How OTT is Delivered ?

The accessibility of OTT content is one of the many reasons it's so

popular. To stream OTT, customers only require a high-speed
internet connection and a connected device that supports apps or
browsers. Mobile OTT Devices: Smartphones and tablets can
download OTT apps to stream on the go. Personal Computers:
Consumers can access OTT content from
What is an Example of OTT?:

OTT streaming is when premium content and a superior

experience are made available by an OTT platform, like Netflix
and Hulu, with the user not needing a cable to watch. Because
of this, OTT content can also be streamed on a vast array of
today's devices. Which ones? We're so glad you asked

OTT Includes

Over-the-top (OTT) video viewers: Users who access the video

content via an app or website that provides streaming video
content. E.g., HBO Now, Hulu, Netflix, Amazon Video,
YouTube/YouTube Red and SlingTV.
Connected TV (CTV) users: Users using TV sets connected to the
internet through built-in internet connectivity (such as Smart
TV) or other devices with functionality such as set-top box (STB)
devices. E.g.. Apple TV, Google Chromecast, Amazon FireStick,
Roku.
Linear OTT video service users: Users subscribing to a service
that delivers live TV channel bundles via the internet for a
monthly subscription. E.g., Sling TV, DirecTV Now, Hulu with Live
TV, YouTube TV and PlayStation Vue.
Common sub-categories of OTT/CTV users include:
Advertising-based video-on-demand (AVOD): Users get to
access the content for free and are later monetized through
video advertising.
Subscription video-on-demand (SVOD): Users who have subscribed
for a paid subscription (monthly or yearly) access to streaming video
content .
Transactional based video-on-demand (TVOD): Users who have paid
to access certain content through a pay-per-view (PPV) purchase
model desktop-based app or web browsers

IMPACT OF OTT:
Television & Films have always been major source of entertainment
for the people in India. And at the same time, they have also been
one of the biggest sources with a capability to influence the
thoughts, attitudes, behavior and belief of others. It is generally seen
that the young generation, especially kids and teens tend to learn
the dialogues, songs or instances from movies or daily soaps, and
later it stays in their mind for a longer period. And as a result,
parents and elders always preferred streaming those channels, daily
soap or movies, which have positivity, and don't contain any
unfavorable content.
However, the new era of web series and online video streaming,
based on an economical model to earn revenue and a young
audience, overlook the need for value-added content. Also, the
thirst to adopt western culture has highly influenced the content,
and its type being shared on the various video streaming platforms.
Today, the video streaming platforms focus only on the 'binge
watching' model, which generated more and more numbers of
viewers, and the viewing hours. It won't be wrong to call this model
an 'addiction' to spend long hours streaming online videos.
It is a very well-known fact that the more the number of viewers and
playing hours, the more is the scope of revenue. As a result, we can
see
hundreds of web series, episodes and videos available on these
platforms, and several being uploaded every minute. Since they are
available on the internet, it is easily accessible to the youth via
smartphones or laptops.
The content served here is mostly unregulated with a lot of factors
which the boost the number of young, school and college-going
audiences. This content contains too much hatred, vulgarity,
abusive language, a sense of rebellion against parents, country, law
or religion, and other taboos of the society. It deals in originality
and creativity, but at the same time, it has a strong potential to
attract the youth's attention. In the end, it introduces a lot of topics,
subjects and ideas, which the Indian youth might be unaware of, or
can be influenced from.
A general day in a youth's life should be filled with a lot of activities
like playing outdoor games, meeting with a friends, exercising and
other activities like exercise, doing homework and being physically
active. However, all of these are today replaced with online video
streaming and web shows. Being addicted to the internet and
online content, they have lesser time for human interaction, which
also harms their physical and mental development
It is already understood that youths are more likely to imitate and
adapt one's behavior to their own because they can easily relate to
what is shown on online web shows and other video content. As a
result, it develops a lot of behavioral changes in youth today. It not
only makes them aggressive in both their behavior and in their
thoughts, but it is also likely to influence them with what they have
seen regularly like smoking, drinking, drugs, nudity and vulgarity,
which are shown frequently in these online web shows. This further
develops several unhealthy habits at an early age. Here are some of
the points, which we should think properly-
1. An average Indian youth spends approximately eight
hours 29 minutes watching online video content, which is
far more than the global trend of six hours and 45
minutes.
2. The relationship between watching violent web series
and an increase in aggression and violent behavior in the
youth.
3. Increase in the number of insomnia, depression, obesity
and eyes disorder cases amongst the youth.
4. Deleterious effect on academic performance due to
binge-watching.
5. Nudity and Obscenity encourage irresponsible sexual
behavior, and the web shows rarely mention anything
about sexually transmitted infections and unwanted
pregnancy.6. Alcohol, Smoking, Tobacco, Drugs and Weed
are advertised directly on online web series, which rarely
mention their adverse effects.
6. 6. Alcohol, Smoking, Tobacco, Drugs and Weed are
advertised directly on online web series, which rarely
mention their adverse effects.
➤ OTT VIDEO: Service Provider A friend or
Foe?
Over-the-top, or OTT, services as they are commonly referred
to, characterize subscriber-based streaming audio or video
services that utilize mobile subscriber data plans. This model
has created some innovative video services at the expense of
putting a strain on mobile operator networks. The success of
OTT video services has forced mobile operators to move
from unlimited data plans to tiered usage plans. But while
unlimited data plans were still widely available, OTT video
caught on in a big way . So what's next? Well the OTT video
genie is out of the bottle. And while there have been issues
regarding the the quality of service since these are best-
effort services, there is a strong demand. What's next is
higher speed mobile networks and greater HD video usage.
HD video makes any video experience much better as we all
know, whether it's P2P HD videoconferencing or viewing paid
for content. Current OTT video services and products have
taken great strides to provide optimal
video resolution for consumers by compression and
optimization of the bitstreams that contain the video
content. New video optimization technologies such as
scalable video coding promise standardization and bit
streamlining to reduce HD video network bandwidth
requirements.
The interaction between OTT video services and the mobile network is
the ultimate answer to how both constituents share more equitably in
the revenue stream for these services. As mobile networks evolve to an
end- to-end IP architecture in a 4G environment that supports the
quality of service for all services regardless of media type, underlying IP
network elements will emerge that can be accessed by OTT services to
help guarantee delivery and QoS . Functions to throttle network
bandwidth efficiently, to make decisions on what are the best video
formats to use on the fly, enable media processing, initiate and control
voice/video sessions, and convert video formats for different endpoint
usage will be made available to OTT service developers within their
applications.
This will not happen easily or overnight since mobile operators, like
fixed-line carriers, have been accused of creating walled gardens
around their networks with little or no control over network resources.
This in part has been since the TDM-based networks used were
inherently inflexible. After all, bandwidth was limited and QoS was
paramount so it was not like vendors providing TDM-based products
were about to open up their service architectures to third parties. But
enabling OTT services in an IP services architecture is a totally different
animal. OTT vendors need the knobs and controls to derive the best
QoE for their services, no matter what the network conditions are .
So the walled gardens will come down as IP service architectures
prevail. And mobile operators will need to embrace the OTT world and
provide value to them that the operators can in turn monetize. Offering
class of service guarantees to OTT services can help them to achieve
the level of service their subscribers are looking for. So today, industry
watchers have labeled OTT video services as a service provider foe. The
flip from foe to a friend has to happen for innovative OTT services and
service providers to peacefully co-exist. Over-the-top services will
ultimately evolve to be through-the-top, opening up a new world of
mobile video services.

Over-the-top, or OTT, services as they are commonly referred to,

characterize subscriber-based streaming audio or video services that
utilize mobile subscriber data plans. This model has created some
innovative video services at the expense of putting a strain on mobile
operator networks. The, the success of OTT video services has forced
mobile operators to move from unlimited data plans to tiered usage
plans. But while unlimited data plans were still widely available, OTT
video caught on in a big way .

So what's next? Well the OTT video genie is out of the bottle. And while
there have been issues regarding the quality of service since these are
best-effort services, there is a strong demand. What's next is higher-
speed mobile networks and greater HD video usage. HD video makes
any video experience much better as we all know, whether it's P2P HD
videoconferencing or viewing paid-for content. Current OTT video
services and products have taken great strides to provide optimal video
resolution for consumers by compression and optimization of the
bitstreams that contain the video content. New video optimization
technologies such as scalable video coding promise standardization and
bit streamlining to reduce HD video network bandwidth requirements.

➤ OTT in daily life

Video consumption through VoD platforms is nowhere close to slowing
down. It is a golden era for content creators with entry barriers
becoming low. This section discusses different factors and their impact
on the future of OTT platforms in India
Role 5G and telecom service providers

There is a global race to take the lead in 5G cellular network

technology. The government of India has established a dedicated
committee for creating an efficient pathway for the roll-out of 5G and
developing the next generation of broadband infrastructure. As
consumers are seen to be increasingly preferring high-definition and
immersive content, the 5G is expected to create an opportunity for
new product and services offerings in the media and entertainment
industry. Apart from OTT, the other fast-growing segments that are
benefited by 5G are online gaming and Internet advertising
Along with 5G, the government's Digital India Initiative is helping
urban and even the most remote villages to stay connected. The
telecom industry in India faced significant convergence in 2018.
Vodafone, the second-largest operator in India, and Idea, the third-
largest operator has merged to emerge as the biggest telecom
operator in India in terms of subscriber base. With Vodafone's urban-
focused network and Idea's rural-focused network, this merger is
expected to diminish the urban- rural bandwidth disparity in India
and promote OTT.

Sports streaming

Streaming live sports, especially cricket, has turned out to be the

critical differentiator in India's OTT space, as shown by Hotstar. Even
though Hotstar does not reveal category-specific viewership data,
industry experts estimate that its rich sports programming gives a
disadvantage over the rest. Hotstar showcases the following sporting
events: Pro Kabaddi League, Indian Premier League (IPL), English
Premier League (EPL), Indian Super League (ISL), Formula One,
German Bundesliga , and Grand Slams. Cricket also provided a
significant push to SonyLIV in 2018, when they acquired the
streaming
rights for India's cricket tours to South Africa, England, and Australia. It
is estimated that users spend on average 30-35 minutes watching
sports on OTT platforms. Even though many users do not watch the
entire event or match, growing viewership indicates the sense of
comfort that viewers experience with the digital medium .
There are six defining characteristics to OTT live sports streaming: The
privileging of liveliness, a mix of mass and niche services, changing
rights territories, multiplying screens and spaces of consumption, the
gratification of consumption and viewing habits, and improving the
technical infrastructure

More content in regional languages

Over the last few years, the online media industry has understood that
India is not a single market but a combination of multiple markets, each
with its unique characteristics. The subset of regional language-
speaking internet users is growing faster than the Hindi and English-
speaking user base. Localized content shows uptake in terms of
engagement, as viewers always prefer to consume content in their
language. So, primary streaming services like Amazon Prime and Netflix
are investing more in producing content besides Hindi and English, in
eight major Indian languages. Hoichoi , an all Bengali content streaming
platform, saw an 85% growth in traffic from 76 thousand total unique
visitors in March 2018 to 140K in March 2019
The focus of VoD platforms has shifted from urban youtube to the mass
market. So, the inclusion of regional content has paved the way for
mass-market adoption as opposed to the initial niche offering .
The demand for local language content development will give rise to
new platforms and content creators that will work towards creating
narratives that cater to each of the markets
➤ CONCLUSION OTH

After analyzing several aspects, it can be clearly stated that

web series and online streaming content have a huge
impact on the Indian youth. The content is produced and
showcased on the online platforms has been successful in
grabbing youth's attention, and moving them away from
the traditional television soap operas.
The entire process of socialization of youth has got
affected. the disease such as insomnia, depression,
obesity, and eyes disorder amongst the youth have
increased. the academic performance of the youth has
also been affected. web shows rarely mention anything
about sexually transmitted infections and unwanted
pregnancy.
the web series has become a platform to advertise Alcohol, Smoking,
Tobacco. Drugs and Weed without mentioning their adverse effects The
content showcased on OTT platforms filled with sexual, abusive and
violent content together with alcohol and drugs has caused
psychological effects on the Indian youth, where they have agreed to
suffer from insomnia, depression and insecurities in their life. The youth
is also witnessing academic loss and are also getting prone to health
issues. On the other side, the preference for binge-watching is also
affecting their relations with a friends and family.
HOW EXPENSIVE IS THE CHEAPNESS
OF OTT PLATFORMS FOR THE FUTURE
OF TEENS IS ?
Bibliography
• https://
udayindia.in/impact-of-ott-platforms-on-youth

• https://www.ted.com/talks/ali_mustafa shaikh
the_impact_of_ otth

• https
://zeenews.india.com/economy/heres-how-ott-plat
forms-
impact-modern-indian-families-2424686.html

• Livingstone, S. (2004). The Challenge of Changing

Audiences: Or,
What is the Audience Researcher to do in the Age
of the Internet? European Journal of
Communication, 19(1), 75-86.
https://doi.org/10.1177/0267323104040695

• With help of google chrome

• Times of India

•The Hindu

• Our respected teachers