FUNDAMENTAL OF MANAGMENT

TA H M I N A R E Z A
Assistant Professor
Department of Business Administration

Pr es ent ed by

• 0222320004081011 MD. SHAHRIAR ALAM

• 0222320004081040 MD. MAHMUDUL HASAN FOYSAL
• 0222320004081044 TAHAMINAN NESSA
• 0222320004081045 MD. MOINUL ALAM JIM
• 0222320004081053 KOWSHIK DEV NATH
 ABOUT MERICO BANGLADESH

Marico Bangladesh Limited, established in 1999, is a notable entity in • Edible Oils:

the Bangladesh Fast Moving Consumer Goods (FMCG) sector. The ⚬ Marico Bangladesh manufactures and markets edible oils, catering to the
company has established itself as a leader in various product culinary needs of households across the country. These include cooking oils
categories, catering to diverse consumer needs. Here's an overview of such as vegetable oil and sunflower oil, known for their quality and purity.
Marico Bangladesh and its key products: • Male Grooming Products:
• Parachute Coconut Oil: ⚬ Marico Bangladesh also offers a variety of male grooming products designed
⚬ Parachute Coconut Oil is Marico Bangladesh's flagship to meet the grooming needs of men. These products may include shaving
product and holds a dominant position in the Bangladesh hair creams, aftershaves, and grooming kits, providing convenience and quality for
oil market. Renowned for its quality and effectiveness, personal care routines.
Parachute Coconut Oil is trusted by millions of consumers for • Skin Care and Other FMCG Products:
hair care. ⚬ Additionally, Marico Bangladesh may offer a range of skin care products and
• Hair Care Products: other FMCG items to address various consumer needs. These products could
⚬ Apart from Parachute Coconut Oil, Marico Bangladesh offers include moisturizers, lotions, and other personal care essentials.
a range of hair care solutions tailored to meet different Overall, Marico Bangladesh Limited has established itself as a trusted provider of high-
consumer preferences. These products include hair oils, quality FMCG products in Bangladesh, with a strong focus on innovation, quality, and
shampoos, conditioners, and styling gels, providing consumer satisfaction. Through its diverse product portfolio, the company continues to
comprehensive care for various hair types. make a significant impact on the lives of consumers across the country.
 What is Marketing

Marketing is a strategic process that involves creating, communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large. It encompasses a wide range of activities and disciplines, including
market research, product development, promotion, distribution, sales, and customer service, aimed at identifying and
WHOLESALER
satisfying customer needs and desires, building brand awareness, and fostering relationships to achieve business objectives.
 UTILITY

PLACE UTILITIES
You can purchase Marico’s products from your nearby grocery shop,
super shop and also Daraz/ Pandamart

TIME UTILITIES
A delivery man will deliver Marico’s products to your home
within 45 minutes from pandamart.
 TYPES OF MARKET

PRODUCER

WHOLESALER
INDUSTRIAL MARKET
Industrial marketing or business-to-business marketing is the marketing of goods and services by one business
to another. Industrial goods are those an industry uses to produce an end product from one or more raw RETAILER

material. The term, industrial marketing has largely been replaced by the term B2B marketing (i.e. business to
business marketing).
CUSTOMERS
Consumer market
The consumer market denotes the commercial arena wherein goods and services are exchanged directly
between producers and end consumers, embodying the entirety of economic transactions focused on
addressing consumer demand and preferences.

ONLINE
SHOPS
 SEGMENTS & TARGETED MARKET

PSYCHOGRAPHICS DEMOGRAPHICS
TARGETED MARKET
Selecting which segments in a market are appropriate to focus on and designing
the means of reaching them.

GEOGRAPHIC BEHAVIORAL
SEGMENTATION
Divides a market into subsets of prospective customers who behave in the same
way, have similar wants, or have similar characteristics that relate to purchase.
 SEGMENTS & TARGETED MARKET

Demographics
Demographic segmentation is a precise form of audience identification based on data points
like age, gender, marital status, family size, income, education, race, occupation, nationality,
and/or religion.

GENDE
R

AG
E

DEMOGRAPHIC INCOME

OCCUPATION

GROUP
SEGMENTS & TARGETED MARKET

Psychographics
Classification of customers on the basis of their psychological makeup ,
interests and lifestyles

Geographic
Geographic segmentation in marketing involves dividing a market based on geographical locations
such as countries, regions, cities, or neighborhoods. It helps tailor marketing strategies to specific
locations' needs and preferences.

Behavioral
Behavioral segmentation in marketing involves dividing a market based on consumer behavior,
such as purchasing habits, product usage, or brand loyalty. It helps target specific consumer
groups with tailored marketing strategies.

‹#›
Marketing Mix

A common classification that began as the four Ps: product, price, place, and promotion.

PR
N
IO

O
D
OT

U
OM

C
T
Marketing
PR
Mix

PR
CE

I C
A

E
P L

‹#›
Marketing Mix
Product
A bundle of value that satisfies customers need or want.

BRANDS TARGETED CUSTOMER'S

PARACHUTE Primary Target Women Of All Age's

PARACHUTE ADVANCED Young Girls (College & School Going)

HAIR & CARE Appealing to both men and women of all ages

SHANTI AMLA Customer Looking for Value for Money (H.OIL+Badam)

SILK & SHINE Primary Target Female Of age 18 - 34

MEDIKER Young Children Age Group 3-13 (Lice Problem)

SWEEKAR Primary Target Housewives

SAFFOLA All Health Conscious People(Heart Patient's)

REVIVE Housewives of Urban Area (Higher & MiddleClass).

‹#›
Marketing Mix
Price
The amount of money charged for a product or service.

We sell our product less

price compared to other
brands.
Marketing Mix
PLACE/ Distribution
Systems for moving goods and services from producers to customers also; known as marketing
channels.

Parachute sells all over Bangladesh both in urban as well as rural Bangladesh. Parachute Hair
Oil is sold through retailers like supermarkets, general stores, and online Stores etc.
Marketing Mix
PERSONAL SELLING

A wide variety of a persuasive techniques used by companies to

communicate with their target markets and the general public.

PROMOTION ADVERTISEMENT

A wide variety of a persuasive techniques used by companies to

communicate with their target markets and the general public.

SALES
PROMOTION
Marico Bangladesh sells their product through Daraz. In this way, we
connect with consumer directly.
Marketing Mix ADVERTISEMENT