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ET Lesson 5 and 6

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27 views34 pages

ET Lesson 5 and 6

Uploaded by

vluna1841
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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LESSON 5

EMPOWERMENT
TECHNOLOGIES
MARIEL B. BATEDIO, LPT
Planning and Conceptualizing an ICT
EMPOWERMENT
Project for Social Change
TECHNOLOGIES
MARIEL B. BATEDIO, LPT
AT THE END OF THE LEARNING PERIOD,
STUDENTS SHOULD BE ABLE TO:

A.UNDERSTAND THE B.IDENTIFY ANY LOCAL OR C.COMPOSE A CONCEPT


SIMPLIFIED ICT PROJECT REGIONAL CAUSE OR PAPER.
PROCESS AND CONCEPT ISSUE FOR SOCIAL
PAPER. CHANGE; AND
LET’S BEGIN BY
UNDERSTANDING THE
SIMPLIFIED ICT PROJECT
PROCESS:
The first stage is planning or conceptualizing for
your social campaign. It involves researching
about your topic, setting meeting and deadlines,
assigning tasks, finding a web or blog host,
creating a site map, listing down all applications
and output that you need, and considering
funding. For the second stage, it involves
developing or the actual creation of the website or
the other materials for your campaign. The third
stage involves the actual release and promotion of
the campaign for the public view. For the last
stage, it involves a direct communication with
site visitors and continuing to improve and update
the website.
CONCEPT PAPER AND
ITS ELEMENTS
Once you identify the issue or cause you want
to solve, start your project by composing one
to two pages concept paper. It is a document
showing the important details of your project
or campaign. It is used to convince potential
sponsors to make your vision into a reality.
Your project must meet the SMART criteria:
specific, measurable, attainable, realistic, and
time bounded.
THESE ARE THE FIVE
ELEMENTS OF A CONCEPT
PAPER:

This Photo by Unknown author is licensed under CC BY.


INTRODUCTION
indicate the mission, vision, and a short
introductory paragraph of your
project.
to convince your
potential funders,
indicate the reasons
why it is worth their
time, effort and
money.
2.
PURPOSE
3. DESCRIPTION
– show in writing all the
necessary information that
involves in your project
such as the sites you are
going to produce and the
purpose of each and how
they work in unison.
you may or may
not indicate the
budget needed for
the project or
campaign.

4. SUPPORT
5. CONTACT
INFORMATION
• if you’re looking
for a sponsor, it
is important to
know how they
will contact
you.
LESSON 6
EMPOWERMENT
TECHNOLOGIES
MARIEL B. BATEDIO, LPT
Research for ICT Projects and
EMPOWERMENT
Audience Profiling
TECHNOLOGIES
MARIEL B. BATEDIO, LPT
AT THE END OF THE LEARNING
PERIOD, STUDENTS SHOULD BE
ABLE TO:

A. Differentiate audience profiling,


demographics and psychographics;
B. Explain the importance of classifying
audiences’ profile; and
C. Analyze how target or intended users and
audience are expected to
respond to the proposed ICT project for
Social Change on the basis of content, value,
and user experience.
Are you still thinking for an
advocacy or projects? Here
are some of the advocacies and
projects include but are not limited
to:
DEMOGRAPHIC
S
It is a statistic characterizing
human population which
includes (but not limited to) your
audience’s age, location, gender,
language, and country.
For example, the table below
shows ranges of job/status with
its respective letter code.
PSYCHOGRAP
HICS
is a way of describing an audience by
looking at their behavior and
personality traits individual and
provides an observation of their
viewing and spending habits. It can
be beliefs, values, attitudes,
motivations, and aspirations.
THIS CHARACTERIZATION
ALLOWS US TO CONNOTE OUR
AUDIENCE BY THEIR
PERSONALITY/BEHAVIOR
WHICH IS A MORE
PSYCHOGRAPHIC APPROACH.
BELOW IS THE MODEL THAT
WAS DIVIDED INTO SEVEN (7)
DIFFERENT CATEGORIES:
MAINSTREAMERS

Seek security. Tend to me domestic,


conformist, conventional, sentimental.
Favor value for money family brands.
Nearly always.
Seek status.
ASPIRERS Materialistic,
acquisitive, orientated
to image and appearance
, persona and fashion.
Attractive packaging
More
important than contents.
Typically, younger
people, clerical and
sales jobs.
SUCCE
EDERS
Seek control. Strong goals,
confidence, work ethic
and organization. Support
stability. Brand
choice based on self-reward
and quality. Typically,
higher management
and professionals.
RESIGNE
D
Seek survival. Right and
authoritarian values. Interested in
the past and tradition. Brand
choice stresses safety, familiarity
and economy. Typically, older
people.
EXPLORERS
Seek discovery. Energy,
individualism and
experience. Values difference and
adventure. Brand choice
highlights satisfaction and instant
effect. The first to try new
brands. Younger demographic-
students.
STRUGGLE
RS
Seek escape. Alienated
and disorganized. Few
resources beyond physical skills.
Brand choice involves impact
and sensation. Buys alcohol, junk
food, lottery tickets. D and E
demographics.
REFORMERS
Seeks enlightenment. Freedom of
restrictions and personal growth.
Social awareness and
independent judgement. Anti-
materialistic but aware of good
taste. Has attended higher education
and selects products for quality.
Some
basic demographics
may be easy to
identify such as
gender, while the
other may require
more research to
identify such as age,
STEP 2: RESEARCH YOUR location, status, etc.
TARGET AUDIENCE’S
DEMOGRAPHICS.
STEP 1: COLLECT DATA
ABOUT YOUR TARGET
AUDIENCE
During the planning and conceptualizing
for your social change campaign, search
for existing campaigns and projects
similar with your advocacy and analyze
how its audiences react on the content of
its campaign and what are the factors
that affects this reaction.
STEP 3: IDENTIFY NEEDS
AND PAIN POINTS OF
YOUR TARGET AUDIENCE.

You must apply empathy in this


step. When they say, “place
yourself in the other's shoe”, it
means you put yourself in their
situation, and look things from
their point of view or perspective.
STEP 4: ROUND
OUT LIKES AND
DISLIKES
In this step, you must
understand
the psychographics of the
target audience. By
identifying their interest,
value, like, dislikes, attitudes,
and personality traits, it can
be basis for your branding.
STEP 5: PUT IT ALL
TOGETHER AND CREATE A
BROAD DESCRIPTION OF
YOUR IDEAL AUDIENCE.
Are you done researching? Follow this format in
creating your ideal audience profile:
a) Key demographics (age range, gender, and common
job titles)
b) Key psychographics (likes, dislikes, strives for,
values)
c) Challenges (3 to 5 needs or problems)
d) Preferred Channels (ICT platforms or tools for
content
consumption, for first contact, and for browsing)
e) Preferred content types (image, audio, or any file
STEP 6: MAKE
CHANGES AS NEEDED

The only constant here is


change. Audience’s taste
changes frequently. As part of
the maintenance, improvement
is a must.
HERE IS AN
EXAMPLE
FROM BRAFTON.CO
M:

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