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Mobile Apps

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32 views

Mobile Apps

Uploaded by

sushild5290
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Mobile Applications

©2014 InfoStretch Corporation. All rights reserved.


Presented By: Swapnil Gujar
Introduction

• Basics of Mobile Apps


• Future of Mobile Apps
• Mobile Application types

©2014 InfoStretch Corporation. All rights reserved.


Basics of Mobile Apps

©2014 InfoStretch Corporation. All rights reserved.


3
What are mobile apps?
• A mobile app is a computer program designed to run on smartphones, tablet
computers and other mobile devices.
• Apps are usually available through application distribution platforms, which began
appearing in 2008 and are typically operated by the owner of the mobile operating
system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry
App World.
• The term "app" is a shortening of the term "application software".
• Mobile apps were originally offered for general productivity and information retrieval,
including email, calendar, contacts, and stock market and weather information. However,
public demand and the availability of developer tools drove rapid expansion into other
categories, such as mobile games, factory automation,GPS and location-based
services, banking, order-tracking, ticket purchases and recently mobile medical apps.

©2014 InfoStretch Corporation. All rights reserved.


Future of Mobile App

©2014 InfoStretch Corporation. All rights reserved.


5
Future of Mobile Apps
• The popularity of mobile apps has continued to rise, as their usage has become
increasingly prevalent across mobile phone users.
• A January 2015 comScore study reported that during the previous quarter, more mobile
subscribers used apps than browsed the web on their devices: 51.1% vs. 48.9%
respectively.
• Researchers found that usage of mobile apps strongly correlates with user context and
depends on user's location and time of the day
• According to market research firm Gartner, 105 billion apps will be downloaded in 2015
(91% of them will be free) but they will still generate US$26 billion, up 44.4% on 2014's
US$18 billion. An analyst report estimates that the app economy creates revenues of
more than €10 billion per year within the European Union, while over 529,000 jobs have
been created in 28 EU states due to the growth of the app market.

©2014 InfoStretch Corporation. All rights reserved.


Mobile Application Types

©2014 InfoStretch Corporation. All rights reserved.


7
Mobile Application Types

• Mobile Web App

• Hybrid Mobile App

• Native Mobile App

©2014 InfoStretch Corporation. All rights reserved.


Mobile Web App
• Web apps are not real applications; they are really websites that, in many ways, look and
feel like native applications, but are not implemented as such
• They are run by a browser.
• Users first access them as they would access any web page: they navigate to a special
URL and then have the option of “installing” them on their home screen by creating a
bookmark to that page.
• Web apps became really popular when HTML5 came around and people realized that
they can obtain native-like functionality in the browser.
• Developers can write complex apps using standard web technologies HTML5, Javascript
and CSS.

©2014 InfoStretch Corporation. All rights reserved.


Hybrid Mobile App
• Hybrid apps are part native apps, part web apps. (Because of that, many people
incorrectly call them “web apps”)They are run by a browser.
• Like native apps, they live in an app store and can take advantage of the many device
features available.
• Like web apps, they rely on HTML being rendered in a browser, with the caveat that the
browser is embedded within the app.
• Hybrid apps are also popular because they allow cross-platform development and thus
significantly reduce development costs
• Hybrid apps are the applications that are developed using HTML5, javascript and css, but
run with in web-view container on the devices and so the applications are packaged
natively and so has access to native API’s of the OS also.

©2014 InfoStretch Corporation. All rights reserved.


Native Mobile App
• Native apps live on the device and are accessed through icons on the device home screen
• Native apps are installed through an application store (such as Google Play or Apple’s App
Store)
• They are developed specifically for one platform, and can take full advantage of all the
device features — they can use the camera, the GPS, the accelerometer, the compass,
the list of contacts
• Native apps are built using the development tools and languages (XCode and Objective C
for iOS apps, Eclipse, Android Studio and Java for Android, Visual Studio and C# for
Windows) that the respective platforms support and so run only on their targeted
platforms

©2014 InfoStretch Corporation. All rights reserved.


©2014 InfoStretch Corporation. All rights reserved. 12
Thank you !
Tel: 408 727 1100
Email ： [email protected]
URL ： www.infostretch.com
©2014 InfoStretch Corporation. All rights reserved.

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