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Brand Preference of Mobile Phones With Special Reference KUSHAGAR

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Kushagar Gandhi
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12 views13 pages

Brand Preference of Mobile Phones With Special Reference KUSHAGAR

Uploaded by

Kushagar Gandhi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BRAND PREFERENCE OF MOBILE

PHONES WITH SPECIAL REFERENCE


TO MOTOROLA PHONES

By- Kushagar Gandhi


Roll No. 04015601722
INTRODUCTION
MOTOROLA Electronics a wholly owned subsidiary of
MOTOROLA Electronics was established in January,
2003 after clearance from the Foreign Investment
Promotion Board (FIPB). The trend of beating industry
norms started with the fastest ever-nationwide launch
by MOTOROLA in a period of 4 and 5 months with the
commencement of operations in May 2003.
MOTOROLA set up a state-of-the art manufacturing
facility at Greater Noida, near Delhi, in 2004, with an
investment of Rs 500 Crores. During the year 2001,
MOTOROLA also commenced the home production for
its eco-friendly Refrigerators and established its
assembly line for its PC Monitors at its Greater Noida
manufacturing unit.
OBJECTIVE OF STUDY
 Factors that influence decision-making in
purchasing a mobile phone.
 Major features, which a customer looks for in a
mobile before making a purchase.
 Brand awareness of MOTOROLA mobile phones in
the market.
 Factors, which help in increasing the sale of mobile
phones.
 Various Sources from which mobiles are
purchased.
RESEARCH METHODOLOGY
Title – Brand preference of Motorola mobile phones.
Title Justification – This title is justified as it tells about the customer preference
towards Motorola mobile phones as compared to other brands.

SAMPLING METHODOLOGY:
2.1 Sampling Size – 25 respondents
2.2 Sampling Area - Delhi and N.C.R.
Sampling Technique - Random Sampling technique

2.3 RESEARCH DESIGN: -


 Visited the customers across Delhi and NCR & gathered information required
as per the questionnaire.
 The research design is probability research design and is descriptive research.

2.4 DATA COLLECTION:


 Primary data has been used by me in the form of Questionnaire & Observation,
which are the two basic methods of collecting primary data, which suffices all
research objectives.
 Secondary data sources like catalogue of the company, product range book of
the company & various internet sites such as motorola.com & google.com have
been used.
QUESTIONNAIRE ANALYSIS
Are you using a mobile phone?

ARE YOU USING A MOBLIE


Interpretation: - PHONE
It was found out that all the 40 YES NO 3rd Qtr 4th Qtr

respondents were using mobile phones.


CONCRETE TERMS: -
Out of 40 respondents all 400 are
using a mobile. 100%
QUESTIONNAIRE ANALYSIS
Which company handset are you using?

 Interpretation:-
Brand of handset used
The given chart shows the nokia samsung motorola
sony ericsson others
percentage of various handsets 10%

used by the respondents. 12%


44%

22%

 CONCRETE TERMS: - 12%

Out of respondents 22 respondents are using Nokia


while 11 are using Motorola, 6 are using Sony
ericsson,6 are using Samsung and rest uses the other
brands.
QUESTIONNAIRE ANALYSIS
Are you satisfied with brand you are using?

 Interpretation: - Satisfaction

The given shows maximum number yes no

of respondents who were satisfied 16%

with their handsets.


84%

 CONCRETE TERMS: -
Out of 50 respondents 42 respondents are satisfied with
the handsets they are using while 8 are not satisfied
with their handsets.
FINDINGS

 Nokia, Samsung, Motorola and Sony Ericsson are


the favorite as brands among the customers in
Delhi Market, closely followed by others.
 The brand awareness of MOTOROLA mobile
phones seems to be almost 100%.
 The general opinion about MOTOROLA mobile
phones is that it is either good or satisfactory.
CONCLUSION
 Hereby I can conclude from this research that Nokia has the
maximum brand preference as compared to other brands.
 Most of the dealers are selling more than one brand. They
sell different brands to gain more volume & more availability
to the customers. So dealer’s preference to push a particular
brand to the customer plays a major role in the mobile
market.
 According to the dealers advertising & promotional schemes
along with other schemes also affect the consumer’s
willingness. Aggressive advertising put into effect for a long
time in the customers mind, which influence the people, are
T.V, Newspapers & magazines.
 Consumers prefer a MNC brand due to the quality &
technological superior features. Consumers also judge the
after sale service availability of the company before
purchasing a mobile.
ANEXURE
QUESTIONNAIRE
Name: _________________________________
Age: _____yrs

Q1. Are you using a mobile?


 Yes
 No

Q2. Which company handset are you using?


 Nokia
 Samsung
 Motorola
 Sony Ericsson
 Others

Q3. Are you satisfied?


 Yes
 No
Q4. Are you aware of the brand “Motorola”?
 Yes

 No

Q5. In what time you are thinking to change your handset or buying a new
one?
 Within a week

 Within a month

 Within six months

 Within a year

Q6. To which handset will you move?


 Nokia

 Samsung

 Motorola

 Sony Ericsson

 Others

Q7. Where do you generally purchase your handsets from?


 Dealers

 Grey market

 Others
Q8. Do you think Motorola mobile phones are value for money?
 Yes
 No
Q9. What according to you is the most important additional
feature that should be present in a mobile phone?
 Integrated camera
 Bluetooth
 Mp3
 MMS
 Others
Q10. How important is after sales service in the mobile
industry?
 Very important
 Important
 Average
THANK YOU

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