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White Blue Simple Modern Enhancing Sales Strategy Presentation

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36 views12 pages

White Blue Simple Modern Enhancing Sales Strategy Presentation

Uploaded by

italbayan21
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Prepared by group 1

Group Project
Enhancing Product Sales Strategy
15 February, 2024
Team Members

Neil Tran Alexander Aronowitz Harper Russo


Member Member Leader
Introduction

Our project aims to analyze, strategize, and implement techniques to boost


product sales for Warner & Spencer. We recognize the importance of a robust
sales strategy and intend to explore innovative methods to enhance sales figures
and market penetration.
Background Project

Current scenario:
Warner & Spencer has been a significant player in its
industry, offering various shampoo and soap products.
While they've seen success, we acknowledge the
evolving market dynamics and the need to adapt our
sales strategies to maintain and increase our competitive
edge.
Sales Performance Analysis

Current Sales Trends:


Over the past years, we've observed Warner
& Spencer’s product sales going down
because of some reason. Market Insights:
Through comprehensive market analysis,
we've identified shifts in consumer
preferences, competitive landscape
changes, and emerging market segments.
Customer Feedback:
Direct feedback from our customers has
highlighted areas for improvement
Project Objectives

Analysis Phase Strategy Development


• Analyze sales performance, market • Create new strategies using Implementation Plan
• Create a timeline with
trends, and consumer behavior. marketing, sales promotions,
milestones
• Conduct a SWOT analysis of • Customer engagement to leverage
• And responsibilities. Set KPIs
existing sales strategy. strengths and opportunities.
to measure success.
Expected Outcomes
Increased Sales Figures:
• Target a 25% increase in sales over the next years.
• Measure success by tracking sales metrics and revenue growth.

Improved Customer Engagement:


• Foster stronger relationships with customers through personalized
engagement strategies.
• Increase customer retention rates and loyalty.

Enhanced Market Reach:


• Expand market reach by tapping into new demographics or
geographical regions.
• Strengthen brand presence through effective marketing
campaigns.
Methodology
Data Collection:
• Gather sales data, market research, and consumer feedback through surveys and
analysis tools.
• Utilize both primary and secondary research methods to gather comprehensive
insights.
Brainstorming Sessions:
• Collaborate to generate innovative ideas for product positioning, pricing, and
promotional campaigns.
• Consider various channels such as online platforms, partnerships, and offline
marketing.
Testing and Refinement:
• Pilot the proposed strategies on a smaller scale to assess their effectiveness.
• Gather feedback, iterate, and refine the strategies based on initial results.
Data Analysis
Over the past year, sales for Warner & Spencer
have experienced a consistent decline, dropping
month-on-month. The graphical representation
of sales volumes reveals a noticeable downward
trend, especially in the last quarter.

Product 1

Product 2

Product 3
Data Analysis
Customers are unhappy with Warner & Spencer's new packaging, which may be contributing to a decline in sales. Competitors offer
better features and pricing, making it difficult for our product to stand out in the market.
Conclusion

By implementing a well-researched and innovative sales strategy, our goal is not only
to boost immediate sales figures but also to establish a sustainable framework for
continued growth and success.
Thank you

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