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MAGENTO

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MAGENTO

Uploaded by

sreenu_pes
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© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MAGENTO

INTRODUCTION AND INSTALLATION


INTRODUCTION
Magento is an open source E-commerce software,
created by Varien Inc., which is useful for online business.
It has a flexible modular architecture and is scalable with
many control options that is helpful for users.
Magento- Introduction

Magento is a powerful e-commerce platform to work on to


develop e-commerce websites.

Before you even download and install Magento, it's important


that you take some time to plan.

There lots of wonderful features and configurations to tackle,


there are significant installation issues to consider even
before you download the installer.
Magento- Introduction

The important note is avoid the "uninstall-reinstall"


syndrome. Plan your installation before you install and you're
less likely to have to start all over again at a later date.
INTRODUCTION
Magento uses E-commerce platform which offers
organizations ultimate E-commerce solutions and
extensive support network.
Magento
Company Platform

•Founded: 2001 • 60,000+ Merchants

•115+ employees (and continuing to grow) • Translated into 60+ languages with strong
world-wide traction
•Headquarters: Los Angeles, CA
• Named in 2009 Forrester Wave™ of B2C
•Increasing Revenues and Profitable Every Year eCommerce Platforms

• Named in Forrester’s 2010 Market


Overview: Global eCommerce Solutions
Report

“Magento is the world’s fastest growing eCommerce platform.”


Vizio
Fox
Architecture
• Extensible and Upgradeable Architecture

•Architecture Maintains Upgradeability with Customizations


• Core
• Local
• Community

• Complete Flexibility on Design Look and Feel


• MVC Architecture

• Core API opens platform for integration


• Supports both SOAP and XML RPC protocols
• Catalog
• Customer
• Order
Magento ecommerce trends
1. Voice Search Optimization
2. Responsive Web Design
3. AI that enhances Customer Engagement
4. Live Streaming
5. Social Media Integration and Social Selling
6. AI and Chat Bots
7. Push Notification
MAGENTO PRODUCTS
Products are the items or things that are sold in Magento.
Product can be anything that is capable of satisfying the
customer’s needs.

This includes both physical products and services.


Structural and Content Blocks
Templates and Design
Features and Functionality
•Site Management
•Multi-Store Management
•Search Engine Optimization
•Catalog Browsing
•Product Browsing
•Marketing and Promotion Tools
•Checkout
•Reporting and Analytics
Site Management

• Content Staging and Merging


• Restrict Access per Store(s)
• Multi-Lingual and Currency
• Upgrade Management
• Admin Roles and Users
• Content Testing and Management
Multi-Store Management

• Flexible Management for Many Business Uses


• Multiple Brand Sites
• Localized Versions of Sites
• Main and Micro-Sites
• Private Sales Sites
• B2C and B2B
Search Engine Optimization
• 100% Search Engine Friendly
• Search Engine Site Map
• URL Rewrites give full control of URL's
• Meta-information for products and
categories
• Auto-generated Site Map for display on
site
• Auto-Generated Popular Search Terms
Page
Catalog Browsing

• Dynamic Attribute-Based Catalog for Flexibility


• Layered Navigation
• Product Comparison
• Recently Viewed and Compared
• Product Reviews and Ratings
• Landing Pages, Banners and Personalized Content
• Configurable Sorting
Product Browsing
• Configurable Attribute Based Detail Pages
• Multiple Images and Zoom
• Reviews and Ratings
• Product Tags
• Flexible Display Options
• Simple (one SKU)
• Configurable (Style Displayed with Selection)
• Grouped (Multiple SKU’s can be displayed/ordered)
• Bundled (Custom Configures Product or Kit)
• Downloadable and Virtual
Marketing and Promotion Tools

• Rule-Based Promotions
• Customer Segmentation
• Personalized Content Display
•Private Sales
• Rule-Based Association of Upsells, etc.
Checkout

• Dozens of Payment Gateways


•Alternative Payment Methods (PayPal, Google
Checkout and Checkout by Amazon)
• One-Page Checkout
• Checkout as Guest
• Use Existing Account
• Ship-to-Multiple Addresses Checkout
• Real-time rates from Major carriers
•Store Credit and Gift Cards
Reporting and Analytics
• Dashboard view and Reporting module
• Logging of Administrator Actions
• Integrated with Google Analytics and Website
Optimizer
• Reports configurable and exportable
• Sales Report
• Abandoned Shopping Cart Report
• Most Purchased Products Report
• Search Terms Report
• And more
MAGENTO
INSTALLATION
To install Magento, you should follow these instruction:

Webserver setup and PHP configuration.


Magento Installation on localhost with XAMPP.
WEB SERVER AND
PHP CONFIGURATION
Step 1: Set up webserver

1. Make sure you have the latest version of XAMPP


installed. You can get XAMPP on the Apache Friends
website (now, the latest version is 7.1.8)
http://www.apachefriends.org/en/xampp.html
WEB SERVER AND
PHP CONFIGURATION

2. After downloading XAMPP, please click on the file to


install it on your computer.
3. Select Components:
Please select the same as in the image.
WEB SERVER AND
PHP CONFIGURATION
4. Choose Install Location: XAMPP default location is
C:\xampp. If you need to change the destination, click
on the Browse botton to change your destination for
XAMPP program and then click on Next to go to the
next step.
WEB SERVER AND
PHP CONFIGURATION
5. Start installing XAMPP.
WEB SERVER AND
PHP CONFIGURATION
6. Complete the XAMPP setup.
You will see the setup asks: “Do you want to start the
Control Panel now?” Click on the Finish button to end
this setup and XAMPP prompt to use.
WEB SERVER AND
PHP CONFIGURATION
.
WEB SERVER AND
PHP CONFIGURATION
Step 2: Config PHP
WEB SERVER AND
PHP CONFIGURATION
In the XAMPP Control Panel, you can see the row Apache, please click on the Config button and click
PHP(php.ini), then remove comment “;” in some rows:
After that, please click on the Start button on 2 rows Apache and MySQL to start them:

extension=php_curl.dll
extension=php_mcrypt.dll
extension=php_pdo_sqlite.dll
extension=php_pdo_mysql.dll
extension=php_soap.dll
WEB SERVER AND
PHP CONFIGURATION
.
WEB SERVER AND
PHP CONFIGURATION
Step 3: Config host file
Open the file C:\Windows\System32\drivers\etc\hosts. Add the following code to the
last row of127.0.0.1
the file: www.localhost.com

This is the first part of Magento Installation, now take heed of next part of this guide.

Magento - Setup Languages (tutorialspoint.com)


Magento tutorial for beginners (magestore.com)

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