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Communication Session 2 - Basics

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Varad Angle
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12 views

Communication Session 2 - Basics

Uploaded by

Varad Angle
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business Communication

Basics
Definition: Effective Communication

Effective communication is a process of exchanging ideas, thoughts,


knowledge and information such that the purpose or intention is
fulfilled in the best possible manner. In simple words, it is nothing but
the presentation of views by the sender in a way best understood by
the receiver.
Communication is successful when…

• The receiver thinks/feels/does what the sender wants him/her to


think/feel/do,

• on time,

• and without jeopardizing/worsening the existing relationship


between the sender and the receiver.
Planning a Message – Scenario 1
Times are hard for RoboSolutions, a small local company that creates assembly
line robotics. Lately, the clients have been few and far between.
But today, the sales staff got encouraging news: James Pritchett, president of a
nearby tool and die company, has inquired about the possibility of your
company’s designing a series of computer-run robots for key processes in the
plant.
There’s a hitch, though: it is Sarah’s turn to try and convert this prospect and gain
the commission. However, Pritchett is known to deal with men.
Do you, William Jones, as president, send Sarah anyway? Or do you send one of
your male salespeople, perhaps Ravikant, to get Pritchett’s business, giving Sarah
a shot at the next potential client?
Discuss your decision, and based on your decision, your plan for communication
with Sarah.
Elements to Consider
1. Environmental
2. Situational
3. Relational
4. Purpose
5. Expected Outcome
6. Audience
7. Verbal
8. Vocal
9. Visual
Tannenbaum & Schmidt Continuum
Nine Types of Messages

• Seeking ideas • Building


• Seeking information or • Supporting
clarification • Stating difficulty
• Giving information or • Disagreeing
clarification
• Suggesting
• Proposing
Ben & Jerry’s claims to be a socially responsible organization.
A reporter from New York is writing an article on obesity, and
fat & cholesterol in the diet of US citizens. The reporter wants
to know how the company can claim to be socially
responsible and sell products that are not healthy.
How would you plan your response?
The CEO of a major multi-national firm wants to explain the
company’s performance in 2016 to 27000 employees across
Europe, India and the US. How should she plan the
communication?

What channels of communication are most suitable for each of the following
situations:
- Informing everyone in the company of your department’s new procedure
for purchasing equipment?
-Leaving final instructions for your subordinate to follow in your absence
-Disciplining an employee for chronic lateness
-Announcing the installation of ramps for employees who use wheelchairs.
Questions?

Key Learning?

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