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Design Thinking Case Study On Parle G

Case study of parle G

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67 views

Design Thinking Case Study On Parle G

Case study of parle G

Uploaded by

230355
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Design Thinking Case

Study on Parle G
By applying design thinking principles, Parle G transformed their brand and product
to meet the needs of a modern consumer.

P by Purnima Asthana
Introduction to Design Thinking
Creative Problem- User-Centric Design Iterative Process
Solving
It places the user at the center, Design thinking involves a
Design thinking is a human- encouraging innovation and series of iterative steps,
centered approach that focuses fostering collaboration among enabling teams to gain insights,
on empathy, ideation, and cross-functional teams. generate ideas, and develop
experimentation to solve innovative solutions.
complex problems.
Background of Parle G

1 A Beloved Brand 2 Rich Heritage 3 Market Leader

Parle G is an iconic Indian With a legacy dating back to Parle G dominates the
biscuit brand that has been 1939, Parle G has become a Indian biscuit market,
cherished by generations for household name, known for consistently holding a
its taste and affordability. its high-quality products. significant share and loyal
customer base.
Problem Statement
In the face of changing consumer preferences and increased competition, Parle G
needed to rejuvenate its brand image and target new consumer segments while
preserving its deep-rooted nostalgia.
Design Thinking Process

1 Empathize

By conducting extensive research and


immersing themselves in the lives of
Define 2 consumers, Parle G gained deep insights
Based on the insights, Parle G identified key into their needs and aspirations.
challenges and defined a clear problem
statement to guide their innovation efforts.

3 Ideate

Through collaborative brainstorming


sessions, Parle G generated a wide range of
Prototype 4 creative ideas to address the identified
challenges.
Prototypes were developed to transform
ideas into tangible products, enabling Parle
G to visualize and refine their concepts. 5 Test

Through user testing and feedback, Parle G


iteratively refined their prototypes, ensuring
Implement 6 they resonated with the target audience.

After extensive testing and iterations, Parle


G launched their innovative products, taking
into account market demands and consumer
preferences.
Ideation and Prototyping

Brainstorming Innovation Tangible Solutions Feedback and Iteration

A diverse team of experts came Prototypes were meticulously User testing formed an integral part
together to fuel the ideation process, crafted to bring ideas to life, paving of the process, providing invaluable
generating bold and breakthrough the way for further exploration and insights for continuous
concepts. refinement. improvement.
Testing and Iteration

1 User-Centric 2 Refining for 3 Maintaining


Evaluation Perfection Authenticity

Parle G involved customers Based on user feedback, Throughout testing and


in the testing process, Parle G iteratively refined iterations, Parle G ensured
gauging their reactions and their products to optimize that their products remained
preferences to drive iterative taste, packaging, and overall true to their brand heritage
improvements. consumer experience. and values.
Conclusion
Through the power of design thinking, Parle G successfully revitalized their brand,
reigniting consumer love while staying true to their rich legacy.

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