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You Exec - Sales Strategies Toolkit Part 2 Free

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9 views

You Exec - Sales Strategies Toolkit Part 2 Free

.

Uploaded by

Nelson Arturo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Target Group Analysis

B E H AV I O R A L DEMOGRAPHIC

Brand loyalty Nonspecific Age & gender 30-55; Male/female

Benefits sought Price and quality Nationality US based

User status New or existing Ethnicity Nonspecific

Usage rate At least once a week Occupation Tech industry

Occasion Daily life Income $80K or more

Readiness to buy Immediate Family size 1 to 5


MARKET
SEGMENT

Lifestyle Urban professionals


Region Metro areas
Personality Curious and love to learn
Country United States

Values Stability Population 3 million or more

Interest Nonspecific Climate Nonspecific

PSYCHOGRAPHIC GEOGRAPHIC
AIDA Sales Leads
Conversion Funnel
Promotion

A I D A
Becomes aware of the Curious about product and Believes product will Makes purchase of the
product researches it make life better product

90 70 35 7
Pre-Sales vs. Post-Sales Strategy

PRE-SALE POST-SALE

Cold leads Potential leads Qualified leads Buying opportunities Close Implementation Service

TEAM ROLES

Acquire leads Internal sales Account manager Account manager Account manager Account manager Account manager

External sales External sales Sales engineer Sales engineer Sales engineer Account mgmt.

Account manager Sales operation Account mgmt. Customer success.


Sales Dashboard Time Period: Sept 01, 20XX – Sept 30, 20XX

Leads MQL SQL Customers

83% 73% 97% 98%

21, 474 of 26,000 14, 546 of 20,000 1, 938 of 2,000 411 of 420

Cost Per Lead: $20 /LD Cost Per Lead: $29 /LD Cost Per Lead: $218 /LD Cost Per Lead: $1,030 /LD

Revenue Goal Total Media Spent


$1,160,000

$423,369
98% of Goal $1,139,000
Renewals Contract request

Review and amendments Authoring

Audit and reporting


Contract Negotiation
Lifecycle Management

Compliance Approval process

Storage Execution
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Sales Strategy Sales Funnel

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