Integration (Day 5)
Integration (Day 5)
CFS
Economic Union
(example: EU)
The final stage of economic and political integration
Non-tariff barriers are eliminated along with tariff
barriers creating an even more fully integrated
market
Member nations also agree to four “freedoms” of
movement:
Goods
Services
People
Capital
Economic Union (cont.)
Four freedoms represent significant limitations on
national sovereignty but have significant effects on
economic activity
Free Movement of Goods:
Goes beyond the elimination of tariff barriers
Requires a variety of governmental health, safety and other
standards and regulations to be “harmonized” so that a
product that can be sold somewhere in the economic union
can be sold everywhere in it
Free Movement of Services:
The service sector includes many industries such as
banking and finance traditionally subject to heavy
regulation that varies considerably among nations
Economic Union (cont.)
Free Movement of People:
Requires a unified immigration policy since a person free
to enter and work in one member of the economic union
would be able to live and work anywhere in the area
Free Movement of Capital:
Individual nations give up their ability to regulate
investment inflows and outflows
Many nations have traditionally imposed capital controls
to encourage domestic investment, promote financial
stability or reduce foreign exchange variations
These controls are not eliminated in an economic union
but must be “harmonized” so that national regulations are
similar enough to not become a barrier to economic
activity
The European Monetary Union
(EMU)
The road to EMU
EMU is the latest step on the road towards greater
integration in Europe.
Upper limit
Lower limit
The road to EMU
The second attempt, the European Monetary
System* (EMS), created in 1979, proved more
durable, although it too was accompanied by a
number of major and minor crises.
* Main elements: Exchange Rate Mechanism +
ECU
"Britain and Europe"
Raising finance:
Firms may have more choice since bond and equity
markets may be more attractive in euros.
Strategic issues
Pricing:
Companies may have to decide whether to set new pricing
points.
The same price is unlikely to be as ‘attractive’ in euros as
in the old national currencies
Pricing points
499DM = €255.30
Lower price - €249.99?
Higher price - €259.99?
FrF999 = €152.30
Practical issues
Firms based in, or who deal with the eurozone need to
make practical changes.
Readings
The UK and the Euro