Scribd
Upload
35 views

Increasing Client Acquisition Through Targeted Marketing: Pranav Myana

Uploaded by

Siddhi Pawde
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
35 views

Increasing Client Acquisition Through Targeted Marketing: Pranav Myana

Uploaded by

Siddhi Pawde
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

Increasing Client

Acquisition through
Targeted Marketing
Pranav Myana
INTRODUCTION
One of the biggest challenges in today's cutthroat
business environment is efficiently reaching and
converting new customers. This presentation
provides a thorough plan for boosting customer
acquisition using focused marketing techniques.
We will examine the best ways to strategically
engage with your ideal clients and win their
loyalty over time by utilizing the power of digital
platforms and data-driven insights.
Aa
Training Phase: Google Activity

1. TASK

2. ROLEPLAY

3. OBSERVATI

ON
Setting the Goal: 225 Calls or 2 Hours of
Talk Time
Establish Targets Metrics Tracking
Establish a clear and ambitious goal of reaching Closely monitor and track the progress towards
out to 225 potential clients through various these goals, adjusting strategies and tactics as
marketing channels, ensuring a consistent and needed to ensure the successful achievement of the
focused effort. targets.

1 2 3

Talk Time Objectives


Set a target of 2 hours of total talk time with these
potential clients, allowing ample opportunity to
engage, understand their needs, and build
meaningful connections.
Understanding the Project: Godrej Woodscape
Budigere Cross, Bangalore
1 Prime Location 2 Luxury Amenities 3 Connectivity
The development boasts a
Godrej Budgiri Cross is The property is
wide range of premium
situated in the heart of strategically located with
amenities, including state-
Bangalore, a rapidly easy access to major
of-the-art fitness facilities,
growing and vibrant city transportation hubs,
serene green spaces, and
known for its thriving making it convenient for
modern community
tech industry and residents to commute to
centers, catering to the
cosmopolitan lifestyle. work, explore the city, and
needs of discerning
enjoy its diverse
homebuyers.
attractions.
Understanding each and every Aspect of the
Godrej Woodscape

Connectivities

Exact Localities

Configurations and Dimensions

Khata Registration

Prices of each Configuration

Possession period

Clubhouse and Amenities

2 BHK 3 BHK 2T 3 BHK 3T 3.5 BHK 4 BHK


1192-1285 Sqft 1430-1700 Sqft 1900-2027 Sqft 2450 Sqft 2700-2900 Sqft
Targeted Strategies

Building Buyer Nurturing & Highlighting Value Personalization


Personas Building Rapport Proposition Tailor your messaging,
Customer Discovery: content, and offers to
Leverage open-ended Relationship Unique Selling each segment, creating
questions to identify Marketing: Foster trust Proposition (USP): a more personalized
and positive
prospect needs (budget, Emphasize the distinct and relevant experience
interactions through
location), creating a clear confident yet advantages your for your potential
Ideal Customer Profile approachable offering brings, clients.
communication. prompting site visits.
(ICP).
Optimised Lead Generation
Implement effective lead generation tactics, such as gated content and lead magnets, to capture the contact information of potential clients.
Nurture these leads through personalized follow-up and targeted messaging.
SWOT
Analysis
Effective
Communication

Corporate Understanding
Readiness Market

Key
Learnings

Customer
Client Relationship
Acquisition
Management

Real Estate Core


Knowledge
Outcomes
• Throughout this internship, I had the opportunity to apply marketing principles in the real estate
sector, gaining practical experience and valuable insights.

• These experiences have not only enhanced my marketing skills but also provided a deeper
understanding of the real estate market dynamics.
THANK YOU

You might also like