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Chapter 4 Lesson 1 - Making Sense of Media Making - Frames of A Story

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63 views

Chapter 4 Lesson 1 - Making Sense of Media Making - Frames of A Story

Uploaded by

MATTHEW DAVID MONTERO
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CHAPTER IV

Values, Lifestyles, and


Ideology in Media
Learning Objectives
To understand the process by which media stories are
framed, and that this entails the decision-making process of
inclusion and exclusion
To discuss how values, lifestyles, and points-of-view of
certain groups of society are made dominant in media and
information texts
To understand the difference between propaganda and
persuasion
To understand how ideology works and how media can be a
purveyor of ideology
Key Terms
Ideology – a system of beliefs based on a set of positions,
ideas, and perspectives. We think that most of what we
believe is ingrained in us but they are all socially
constructed.
Values – a hierarchy of what is socially important to oneself
and the community.
Attitudes – dispositions toward social reality.
LESSON 1

Making Sense of Media-


Making:
Frames of a Story
Important Concepts on Frames of
Stories
 In media production, frames are
tools utilized by media creators
and producers to tell their story.

 The use of frames gets more


complicated for more complex
media messages and formats.

 For news stories, the journalist


provides an angle by which to
tell the story or a platform by
which to launch the story.
Important Concepts on Frames of
Stories
 In other forms of media, like the
feature story or the investigative
report, the frame can be a powerful
organizing tool for telling stories.
 Frames can be both enabling and
constraining to audiences.
Important Concepts on Frames of
Stories
 Thus, framing is a process of putting together the
elements to create or produce a media text.

 It refers to using elements of a scene to create a frame


within your frame.

 The reverse is also true—it is also a process of


excluding some elements in the creation and
production of a media text.
Examples: shoot through a doorway, pulled back curtains, branches,
fences, tunnels, or arches to highlight your subject.
How Media can Manipulate our
Viewpoint
What Is the Existing Status Quo?
Status Quo - the existing state of affairs, especially
regarding social or political issues.
 Most existing state of affairs always pertains to
powerful relationships that favor a small segment of
society which holds economic and political power.
 If we narrow down to specifics, these are the resilient
ideas that make discrimination, exclusion, and
marginalization well-tolerated in our society.
On Values
 Values are commonly held beliefs, views, and attitudes
about what is important and what is right. They can be
prescriptive and serve as a guide for desirable behavior.

 Values are principles that we use to judge the worth of


an idea or a practice. It also underpins the criteria by
which we judge what is good or bad, what is right or
wrong, and what is acceptable or not.
On Values
 Personal values are those  Spiritual
that guide or drive our values direct
individual behavior. your actions
and decisions
with regards to
a higher power.

Faith
Character
Justice
Stewardship
Excellence
Value Systems
 These are a coherent and harmoniously aligned set of
values from where you derive your sense of identity and
integrity.

 Diligence, industry, respect for others, empathy, and


compassion align to provide you with a sense of how it
is to be good person given your particular
circumstances.
Values in Media
Media has the power to influence our values.
Attitudes
 These are the expressions of our response to particular
ideas, events, circumstances, or people.

 In cognitive psychology, attitude may be described as a


predisposition to react favorably or unfavorably to a
situation, event, or a person.
Lifestyles
 These are ways of living and denote the interests,
hobbies, behavior, opinions of an individual, family,
group, or even a community.

 Both tangible and intangible elements combine to


render the kind of lifestyle that an individual is
predisposed to lead.
Media and Lifestyles
Media exposes its viewers to lifestyles that may be
different from what they know.
Local television programming has always privileged the
lifestyles of the rich and powerful classes engendering
aspirations of a new lifestyle for its viewers.

Mass advertising encourages people to patronize


products that promote certain lifestyles.

Social media today has privileged the sharing of


information which also includes those that can positively
affect one’s lifestyle.
Media and Lifestyles
How Social Media Change our Lives
What Is Propaganda?

Propaganda is the deliberate, systematic attempt


to shape perceptions, manipulate cognitions, and
direct behavior that furthers the desire of the
propagandist.
What Is Propaganda?
What Is Persuasion?
“Persuasion is a complex, continuing, interactive
process in which a sender and a receiver are linked by
symbols, verbal and non-verbal, through which a
persuader attempts to persuade the persuadee to adopt a
change in a given attitude or behavior because the
persuadee has had perceptions enlarged or changed.”
What Is Persuasion?
Techniques: Slogan, Humor, Emotional Appeal,
Bandwagon, Celebrity Spotlight, Testimonial
Myths in Media

The world is dangerous, we need


ammunition to protect us.
Myths in Media
Happiness, satisfaction, sex appeal, are
made available by products.
Myths in Media
Your body is not good enough.
Myths in Media

The “good life” consists of things which


require a lot of money.
What should we do?
• No to Propaganda in Social Media
• Yes in using Social Media to educate the
Filipinos
• Yes in debating social issues using logical
arguments
• Yes to respecting each other over issues with
disagreements
• Yes to logical analysis of issues concerning our
beloved country
The Bible’s Guidelines for the use and Enjoyment of
Media

• MORALLY UPRIGHT
(Philippians 4:8)
• INSPIRING
(Colossians 3:1-3)
• CHRIST-CENTERED
(2 Corinthians 10:5)
• EVANGELISTIC
(Romans 10:17)
Questions
• Why do you consider Honesto an
example of good media?

• Name a movie/teleserye/book and


identify the most valuable lesson you
learned from the film.

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