Data Collection
Data Collection
Presentation on
DATA COLLECTION IN RESEARCH
METHODOLOGY
Presented by
Sathish R
Introduction to Data Collection:
1. Define data collection as the process of gathering information from various sources to
analyze and make informed decisions.
2. Highlight the importance of clear objectives and understanding the purpose of data
collection.
Survey:
Definition: A survey is a technique used to gather information regarding a specific variable from
respondents within a population.
Purpose: Surveys are commonly used in descriptive research. They aim to collect data on
various aspects such as behavior, attitudes, motivations, demographic characteristics, and lifestyle.
Data Collection: Surveys involve structured data collection using methods like observation,
interviews, questionnaires, or case studies.
Experiment:
•Definition: An experiment is a systematic and logical scientific procedure where one or more
independent variables are manipulated to test a hypothesis. The goal is to observe changes in one or
more dependent variables while controlling for extraneous variables.
•Purpose: Experiments are commonly used in experimental research. They aim to establish cause-
and-effect relationships.