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Developing Effective Sales Pitches

Tips to develop effective sales pitch in

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31 views

Developing Effective Sales Pitches

Tips to develop effective sales pitch in

Uploaded by

shruti8064
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Brand and Sales

Management

Lecture 27
Developing Effective Sales Pitches
Session Objective
By the end of the session you will be able to:

■ Define the role of marketing in crafting


persuasive sales pitches

■ Learn how to align marketing messages


with sales objectives and customer needs

■ Define the techniques for effective sales


storytelling
Imagine you're hosting a garage sale with items you no
longer need. You have an old but functional smartphone that
you want to sell. None of your friends or family are
interested, and you need the extra cash.
Questions
▪ How would you convince a stranger passing
by to buy your smartphone?

▪ What key points, words, or strategies would


you use to make them want to purchase it?

▪ Discuss how you would craft your pitch to


make the sale. This situation reflects the
essence of what skill?
Sales Pitch
Sales Pitch
A sales pitch is a condensed sales presentation
where a salesperson explains the nature and
benefits of their business, ideally in less than one
or two minutes.

Sales pitches are often referred to as ‘elevator


pitches’ because they should be able to be
delivered within the time constraints of a single
elevator ride.
Role of marketing in crafting
persuasive sales pitches
Role of marketing in crafting persuasive sales pitches

Market Research: Understand target audience, needs, and pain points.

Segmentation and Targeting: Tailor sales pitches for different customer groups.

Branding and Positioning: Build brand credibility for trust in sales pitches.

Content Creation: Provide sales with persuasive materials.

Lead Generation: Marketing generates potential customers for sales.


Role of marketing in crafting persuasive sales pitches

Customer Pain Points: Address challenges in sales pitches

Value Proposition: Explain why your offering is unique.

Communication Channels: Adapt pitches to reach customers effectively.

A/B Testing: Test and optimize messaging for sales.

Feedback Loop: Continuous collaboration for improvement.


Aligning Marketing Messages with Sales
Objectives and Customer Needs
Aligning Marketing Messages with Sales Objectives and Customer
Needs

Understand Sales Customer Create Buyer Value Message


Objectives Research Personas Proposition Consistency
Aligning Marketing Messages with Sales Objectives and Customer
Needs

Sales and Sales Content Monitor and Feedback Loops


Marketing Enablement Personalization Analyze Data
Collaboration Materials
Techniques for Effective
Sales Storytelling
Techniques for Effective Sales Storytelling

Know Your Audience 1

2 Start with a Hook

Show, Don't Just Tell 3

4 Create Emotional Connection

Highlight Customer Success 5

6 Call to Action

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