ADVERTISING CAMPAIGN

FOR
 PROPOSAL

Our goal is to position Naulakha Naturals as a trusted brand that

promotes wellness through natural ingredients. This proposal outlines a
strategic approach to maximize brand visibility and connect with our
target audience.
 CONTENT

Team About Us Objectives

Target
Client Profile
Audience

Products SWOT Competitors

 MEET OUR TEAM

Sehaj Soni Arshia Jain

Manav Chauhan Yashvi Arora
Karan Mittra Kangan Phauzdar

We are a team of creative individuals, pursuing our graduation in Journalism and Mass communication from
VIPS, New Delhi. Every member of our team is skilled in different creative fields including designing, writing,
marketing and social media. We have practical experience of working in the industry along with a strong portfolio.
Our team has an expertise in advertising for digital platforms, keeping an emphasis on our client’s vision for their
business. With full utilization of our talents, we aim to add value to the organisation we work with and help them
achieve their set goals and targets.
 o u t t
ab AGENCY h e
Pinnacle Promotions, as the name suggests that
our agency aims to reach the highest level of Pinnacle Promotions
excellence and success in its field, helping
ESTABLISHED- 2024
clients achieve their advertising and
promotional goals. From concept to execution, Tagline - Your Brand, Our Priority
we pride ourselves on our ability to turn ideas
into reality and exceed expectations every step Vision - Creating brands that shape how we talk
of the way. tomorrow.
Pinnacle Promotions, where your brand's
MISSION - We strive to turn brand whispers
success is our ultimate goal.
into customer roars with clever ideas and
captivating campaigns.
ab o u t t h e Naulakha Naturals is a brand that specializes
in natural and organic products. From skincare
to hair care, they offer a range of products that
CLIENT are formulated with natural ingredients and
designed to be gentle on the skin and the
environment. Their products often avoid harsh
chemicals and artificial additives, appealing to
those who prefer a more natural approach to
personal care. Naulakha Naturals might have a
focus on sustainability and eco-friendliness,
aligning with the growing trend of conscious
consumerism.
 co m p a
PROFILE
ny
• ESTABLISHED: 2017

• INDUSTRY: Personal Care Brand

• PRODUCTS: Skincare, Hair care, Face Care,

• MISSION: To make our environment NATURAL and

GREEN
 u t
aboProducts
• SKINCARE PRODUCTS the
Skincare products start from Rs. 90and go upto Rs. 249
Naulakha Naturals’s skincare line offers:

• Natural Body Wash

• Body Lotion
• Le Pura Soap
• Le Natura Soap
• Le Pura Lite Soap
• Le Natura - Customised Soap
• Le Pura Handwash
• Heel Repair Cream
• Mosquito Repellent Cream
• Body Butter
 • HAIR CARE PRODUCTS
Naulakha Naturals offers a range of hair care products that are
formulated with natural ingredients to promote healthy and
nourished hair.
Some of the products are:

•Natural Hair Shampoo

•Natural Hair Conditioner
•Natural Onion Herb Hair Oil
•Plant Based Natural Hair Color &
•Nourisher
•Hair Nutri Mask

The products for the haircare line range from

Rs.249 to Rs. 350
 • FACE CARE PRODUCTS
Naulakha face care products often contain natural ingredients
such as botanical extracts, essential oils, vitamins, and minerals,
known for their beneficial effects on the skin.

Naulakha Naturals’s Facecare line also offers:

·Natural Face Cream
·Natural Aloe Face Pack
·Natural Coffee Scrub
·Charcoal Face Pack
·Lip Balm
·Kumkum Adi Face Pack
·Kashmiri Walnut Scrub
·Face Wash

The products catering to facecare range from Rs. 140 upto

Rs.250.
 r e n d i n
T PRODUCTS
g
Kumkumadi Face pack- Rice Protein Hair
125gm Shampoo- 300ml

Plant-based natural
hair & color Hair Nutri mask- 300gm
nourisher-100gm
 Shea Oat Protein Shea Body Butter-
Body Wash- 50gm
300ml

Charcoal and Tea

Intensive Heal Repair Tree Foaming
Cream- 75gm Face wash-300ml
 SWOT ANALYSIS
It uses natural ingredients in its products, appealing to The lack of awareness could hinder its ability to attract
Strengt

ess
Weakn
consumers who prioritize organic and chemical-free new customers and expand its market share.
skincare.
Limited to select retail outlets or online platforms,
It offers a wide range of skincare, haircare, and restricting access for some consumers.
h

personal care products, catering to various consumer

needs and preferences.

Competition from established skincare brands as

Offering customization options for hampers allows
Oppurtun

well as new entrants in the natural skincare market,

customers to create personalized gifts according to
could impact market share and brand loyalty.

Threats
their preferences and budget.

Negative feedback about product effectiveness,

Expand its market reach by entering new geographic
ities

customer service, or ingredient sourcing could deter

regions or partnering with additional retail outlets
potential customers from purchasing the products.
Competitor
Analysis
 • ESTABLISHED - 1930.

• Himalaya Herbals offers a wide range of herbal and natural

personal care products, including hair care, skin care, and face care
products.

Himalaya • While Himalaya Herbals has a strong presence and reputation in

the market, its extensive product range may lead to less focus on
specific product categories.

Herbals: • TARGET AUDIENCE -Targets a broad demographic, including

health-conscious consumers looking for natural alternatives.

• PRICE RANGE: approx Rs.50 to Rs.500.

• PLATFORMS : Products are available on e-commerce platforms

like Amazon, Nykaa, and Flipkart. They are also distributed
through pharmacies, health stores, and supermarkets globally.
• ESTABLISHED: 1969.

• Medimix is an Indian brand that specializes in Ayurvedic skincare

Medi
products.

• Many Medimix products are based on traditional Ayurvedic recipes that

have been passed down through generations.
mix
• The formulations of Medimix products typically include a blend of
natural herbs and plant extracts, such as neem, turmeric, and aloe vera.

• TARGET AUDIENCE: Millenials

• PRICE RANGE: approx Rs. 50 to Rs 400.

• PLATFORMS: The products are available on Amazon, Flipkart, and

their official website. Additionally, Medimix products are sold in
various pharmacies, supermarkets, and Ayurvedic stores.
 • ESTABLISHED: 1963.

Khadi • Khadi Natural focuses on creating products using natural

herbal extracts. They follow authentic Ayurvedic
formulations and are committed to being free of harmful

Natural chemicals.

• It’s products are often handcrafted, reflecting traditional

methods of production. This artisanal approach adds a
touch of authenticity.

• TARGET AUDIENCE: 25 - 34 year olds.

• PRICE RANGE: approx Rs.100 to Rs.500.

• PLATFORMS: The products are available on Amazon,

Flipkart, Nykaa and Physical stores across India.
 p a i g n
cam OBJECTIVES
• Increase Brand Awareness and product • Improve Product Differentiation:
visibility: Highlight the unique selling points and
Make potential customers aware of Naulakha benefits of Naulakha Naturals' products
Naturals and its range of personal care products compared to competitors, focusing on natural
through various advertising channels like social ingredients, sustainability, or other
media, newspaper, etc. distinguishing features.

• Build brand loyalty: • Expand Customer Base:

Developing strategies to foster long- Attract new customers who are interested in
term relationships with customers, natural, eco-friendly beauty products by
encouraging repeat purchases and brand highlighting Naulakha Naturals' unique selling
advocacy. points and values.
 TARGET AUDIENCE
On the basis
Family Income:
middle class and above
of : Geography:
PAN India people
Age:
18 to 25 years
 RECOMMENDATIONS FOR THE CLIENT
1.Social Media Campaign:
⚬ Engaging content on Instagram, Facebook, and Twitter.
⚬ Influencer collaborations to reach a wider audience.
⚬ Hashtag campaigns to encourage user-generated content.
2.Digital Advertising:
⚬ Google Ads targeting relevant keywords.
⚬ Display ads on beauty and wellness websites.
3.Content Marketing:
⚬ Blog posts and articles on the benefits of natural skincare.
⚬ Video content showcasing the production process and product usage.
4.Email Marketing:
⚬ Newsletters featuring product launches, discounts, and skincare tips.
⚬ Personalized emails based on customer preferences.
5.Partnerships:
⚬ Collaborate with eco-friendly and wellness brands for joint promotions.
⚬ Sponsorship of local events aligned with our brand values.
 TIMELINE OVERVIEW

1. Brainstorming and 3. Implementation of campaign

Ideation 5 April - 19 April
12 march-19 march

2. Preparation of ads and 4. Monitoring and follow

copy up
20 march - 4 April 20 April - 1 May
 Advertisement
S.NO.

1.
Budget
DEPARTMENT

Social media advertisements

COST IN RUPEES

10,000

2. Outdoor Advertisements 20,000

3. Print Advertisements 15,000

4. TV & Radio Advertisements 30,000

TOTAL 75,000

*hypothetical prices
 MEDIA PLANNING
Social Media: Outdoor advertisements:
• Creating and Launching social media • Billboards and banners
campaigns through videos and posts on all the
social media platforms. Internet:
• Designing internet ads
Print advertising: • Designing web ad banners.
• Designing print ads for newspapers,
magazines, pamphlets, and flyers.

Tv and Radio:
• Creating television commercials
• Creating radio campaigns
Thank
you