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5 views

Mil WK 5

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username
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Cainta

Senior High School

MEDIA AND
INFORMATION
LANGUAGES
MOST ESSENTIAL LEARNING
COMPETENCIES:
The learner evaluates everyday
media and information with regard
to with codes, convention, and
messages; in regards with audience,
producers, and other stakeholders.
Topic:

MEDIA AND
INFORMATION
LANGUAGES
Codes, Conventions, and
Messages
What is your Sign?
Directions:

On a 1 whole sheet of paper,


think, draw and illustrate your
own symbol/sign/icon, make sure
that it is not copied from the
Internet or other sources. You
must include an explanation of the
symbol/logo.
ACTIVITY:

Output
Presentation
Analysis

1. Give your idea on the meaning of


symbol, sign, and icon.

2. What is the importance of


symbols, sign, and icon in media
and information languages?
Media Languages

Media language denotes how media


producers make meaning about a
certain medium (advertisement, TV
show, film, etc.) they are producing
and how they transfer that meaning
to their target audience.
Media Languages

It allows the audience to


convey the meaning of the
text through its signs and
symbols.
Media Languages

In interpreting these signs


and symbols, audiences may
interpret the media text
denotatively or
connotatively.
Media Languages
Denotative meaning is the literal meaning of
the media text while connotative meaning
refers to the various interpretations that the
text suggests to the audience which are
often associated with their culture, values,
beliefs, etc.
Media Codes and Conventions

In interpreting the meaning of the


media text, you have to be able to
understand two of the most
significant aspects of media and
information language – the codes
and conventions.
Media Codes and Conventions

Media codes commonly


have an established
meaning, denotation or
connotation, to the target
audience.
Media Codes and Conventions

Conventions refer to the


possible methods in which
codes are organized in a
product.
TYPES:

MEDIA CODES
1. SYMBOLIC CODES

Symbolic codes are audience-


based. The meaning of the
product is not based on the
product itself but on the
interpretation of the audience.
2. TECHNICAL CODES

Technical codes refer to codes specific


to a media form alone. The knowledge
and connotations of different camera
angles and shots make sense when
looking at films and photographs but
mean nothing outside those forms
3. WRITTEN CODES

are the formal written language used in creating


a media product. It includes the printed
language (the text visible with the media frame
which is the text you can see within the frame)
and the spoken language which includes the
dialogues and even the lyrics of the song.
TYPES:

CONVENTIONS
1. FORM CONVENTIONS

are ways in which the types of media


codes are expected to be arranged. For
instance, the title and main casts are
expected to appear at the beginning of a
movie while the credits are expected to
appear at the end.
2. STORY CONVENTIONS
refer to the basic structures of
narratives. Examples of story
conventions involve narrative
structures, character
constructions, and point of
view.
3. GENRE CONVENTIONS
refer to the common use of the elements
of narratives such as the characters,
settings, or themes in a certain type of
media. Genre conventions can be
formal or thematic and are usually
linked to the expectations of the
audience.
EXAMPLES
Examples of Visual / Symbolic Codes

TULIPS symbolizes
as the perfect and
deep love. Over the
centuries, tulips is
one of the most
loved by many
people in the whole
world.
Examples of Visual / Symbolic Codes
BLUE is calm and
peaceful color,
truth, wisdom,
loyalty , optimism
and faith but also it
also carry negative
connotations of
feelings of sadness
and upset.
Examples of Color Blue in Movies:
Examples of Visual / Symbolic Codes
BLACK is a dark color
with many negative
connotations such as
death, danger, darkness
and hate. It is a bold
and dominant color
showing confidence.
Examples of Color Black in Movies:
Examples of Visual / Symbolic Codes

Clenched Fist
expressed
anger.
Examples of Visual / Symbolic Codes

TRAFFIC SIGNALS
consist of three colours:

• RED – you must stop


• YELLOW – slow down
and wait
• GREEN – Go.
APPLICATION:

The following pictures are taken from


different advertisements. You are tasked
to interpret the media language by
indicating the codes, conventions, and
meaning. Write the meaning of the
media text on a separate sheet of paper.
APPLICATION: CODE, CONVENTION, MEANING
APPLICATION: CODE, CONVENTION, MEANING
SHORT QUIZ
2.
3.
4.
5.

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