GROUP
GROUP
• contd…..
• Social Loafing
If group‘s person
is unimp. To SOCIAL LOAFING
Presence of others individual
creates a situation
in which an
individual‘s
performance can’t If group’ s
be evaluated person is Increased effort
important to Social
individual compensation
Process leading to social loafing vs social
compensation
• Social loafing is not restricted to simple motor
task. Sharing responsibility with others also
reduces the amount of effort people put into
cognitive tasks (Weldon &Gargano,1988).
• Social loafing poses a threat to the
productivity of group effort throughout
society. It is called “social disease.”
• Social loafing is reduced or eliminated when
participants believe that their individual
contributions are not identifiable (Williams
et.al.,1981).
• Social loafing is prevented when people regard
the task as personally relevant (Bricker
et.al.,1986),challenging(Harkins
&Petty,1982)or highly attractive(Zaccaro).
Social Conformity
• First significant study was made by Sherif in 1935.
• “The essence of conformity is the yielding to group
pressure”(Kretch,Crutchfield &Ballachey,1962),