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Elements and Principles of Design

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Dessa Gerremy P. Velez
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19 views18 pages

Elements and Principles of Design

Uploaded by

Dessa Gerremy P. Velez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Elements of Art

and Principles of Design

DDP/IED
ELEMENTS OF ART

 The Elements Of Art are the building blocks


of art creation. They can be analyzed,
organized, and manipulated by artists. They
are the VISUAL LANGUAGE of art.
Line
 an element of art that refers to a mark made on a
surface that shows the movement/path of a dot
through space. Line can differ in physical and
directional qualities. Lines can be real or implied,
they can be 2-dimensional or 3-dimensional.
Combinations of lines can suggest pattern, texture,
and value. Lines that connect will create shapes.
There are 5 main categories of line: horizontal,
vertical, diagonal, curved and zigzag.
Color

 an element of art that refers to the reflection


of light on an object. Color has 3 qualities:
hue (the color name), value (how light or
dark/tints and shades) and intensity (how
bright or dull).
Shape

 an element of art that identifies an enclosed


area. It can be geometric or organic/free
form.
Form

 An element of art that appears three-


dimensional and encloses volume such as
a cube, sphere, cone or cylinder.
Value

 an element of art that refers to the lightness


or darkness of a color. You can mix values
by making tints and shades of a color.
Texture

 an element of art that refers to how the


surface of an object feels, or look as though
it might feel when touched. Texture can be
actual (tactile) or implied (visual). Texture
can be rough, smooth, shiny or dull
(matte)
Space

 element of art that refers to the area around


between, above, below or within objects.
Shapes (2-dimensional) and forms (3-
dimensional) are defined by space around
and within them.
 Space can be
positive or negative
Principles of Design

 concepts used to organize or arrange the


structural elements of design. Again, the way
in which these principles are applied affects
the expressive content, or the message of
the work.
Balance

is the concept of visual equilibrium


Symmetrical or Formal Balance can be described
as having equal "weight" on equal sides of a
centrally placed fulcrum
 Asymmetrical or Informal Balance

involves placement of objects in a


way that will allow objects of varying
visual weight to balance one another
around a fulcrum point.
Emphasis

 referred to as point of focus, or


interruption. It marks the locations in a
composition which most strongly draw the
viewers attention.
Proportion

 refers to the relative size and scale of the


various elements in a design.
 is the relationship between objects, or parts,
of a whole.
Unity/Harmony

 summarizes all of the principles and


elements of design. It refers to the coherence
of the whole, the sense that all of the parts
are working together to achieve a common
result; a harmony of all the parts.
Rhythm / Movement

 Rhythm shows movement through the artists'


repetition of certain Elements Of Art. Just as
in music when a beat is repeated over and
over, an artist will use an Element of Art such
as Color and repeat it over and over in a
work of art.
Contrast

 in art and design occurs when two related


elements are different. The greater the
difference the greater the contrast. Contrast
adds variety to the total design and creates
unity.
Repetition

 states that you repeat


some aspect of the design
throughout the entire piece.
Great Links:

 http://desktoppub.about.com/od/
designprinciples/Principles_of_Design.htm
 http://char.txa.cornell.edu/language/principl/
principl.htm
 http://www1.moe.edu.sg/edsoftware/ir/files/
art-repetition/index.html

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