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Case Study On Boutique Hotels

This document discusses boutique hotels and their market segmentation. It notes that boutique hotels originated in major cities in North America and the UK in the 1980s. The target market for boutique hotels includes vacationers and businessmen ages 25-55 who are in the middle to upper income levels, as well as corporate travelers. The positioning discussed presents boutique hotels as a perfect place for business and family reunions that offers a different experience for guests while being easily accessible and low cost.

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Bhavish Salian
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1K views6 pages

Case Study On Boutique Hotels

This document discusses boutique hotels and their market segmentation. It notes that boutique hotels originated in major cities in North America and the UK in the 1980s. The target market for boutique hotels includes vacationers and businessmen ages 25-55 who are in the middle to upper income levels, as well as corporate travelers. The positioning discussed presents boutique hotels as a perfect place for business and family reunions that offers a different experience for guests while being easily accessible and low cost.

Uploaded by

Bhavish Salian
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Case study on boutique hotels

Click to edit Master subtitle style

5/4/12

BOUTIQUE HOTELS

North America & United kingdom luxurious or uniquehotelenvironments 1980s in major cities likeLondon,New York, andSan Francisco

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MARKET SEGMENTATION
Market Segmentation is subdividing of

market into homogeneous sub-set of customers, where any subset may conceivably be selected as marketing target with to be reached with distinct marketing mix "

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MARKET SEGMENTATION

Geographic classification: urban and metro cities Demographic classification: age: above 25 income: middle or upper level occupation: business and professionals

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Target Market

Vacationers Businessmen ages 25- 55, middle or upper level of the income bracket corporate travelers

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positioning
A perfect place for business and family reunions.

Offering a different experience for guests. Easily accessible Low cost boutique hotel

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