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Pitching Hacks
The Art of presenting your startup
Ibrahim Anwar CEO and Co-Founder of ElMawkaa LLC, 11 Years Experience in Business Development, Civil Engineer, Software Developer "ITI Graduate", 6-times founding team member, 5-times accelerator/incubator participant, 3-times accelerator mentor, Mentored 60+ startups, Taught 50+ programming, 2-times president of student activity. Inspired From Injaz, Silicon Valley, MINT, TIEC, 500 startups, Flat6Labs, Taqadam, Failures, My journey Our Scope “Pitching” It’s all about Storytelling… ● What is your story? Team, product/tech, traction, vision ● Don’t sell a product/service, sell an opportunity! ● Try to make it personal / relatable ● Capture their imagination ● Be fun or shocking or challenging or inspiring! Problem / opportunity
● What is the opportunity that no one else is
seeing/addressing? ● Why is this relevant? Why should anyone care about it? ● Market size (TAM) & growth Solution • Value proposition Slack – Be More Productive at Work with Less Effort Uber – The Smartest Way to Get Around • Product Innovation/tech Candy, vitamin or painkiller? • Business model How do you find your clients? How do you make money? Why you ● Why are you uniquely qualified? ● Team track record ● Expertise Differentiation ● Competition ● What sets you apart? Traction ● Metrics Revenue (MRR), Users/Clients, Growth, Engagement (Active users, churn %), CAC / LTV ● B2B: Revenue > # customers > partner agreements ● B2C: Rev > MAU > Downloads ● If none, then market potential Closing ● Summarize key points ● Something witty! ● What are you asking for? (The Ask) 11 Slides Pitch By Dave Parker 12 slides deck from Slidebean 10 Slides Pitch By Dave Mcclure Cover Example 1 Cover Example 2 Problem Example 1 Problem Example 2 Solution Example 1 Solution Example 2 Market Example 1 Market Example 2 Market Validation Example 1 Market Validation Example 2 Product Example 1 Product Example 2 Business Model Example 1 Business Model Example 2 Go to Market Example 1 Go to Market Example 2 Competition Example 1 Competition Example 2 Underlying Magic Example 1 Underlying Magic Example 2 Team Example 1 Team Example 2 Traction Example 1 Traction Example 2 Ask Example 1 Ask Example 2 Closing Example 1 Closing Example 2 Avoid or Don't
● Proof of growth ● Always mention the reference ● Just be clear ● Punch line “End A Speech With A Call To Action” ● Memorable close ● Copy, paste, and innovate ● Don't reinvent the wheel Put yourself in investors shoes and Ask
● Do I understand the idea?
● Am I excited? ● Do I like the team? Know your audience ● What’s the setting? Elevator Pitch Pitch Competition 1-on-1 meeting ● What are they looking for? What story & metrics matter most? Focus: Finance, industry, tech, impact Opportunity: Investment, Partner, Client Fundraising: Beware of public solicitation Tools/Hacks Slidebean Founder Hub Google Slides Study https://airtable.com/shreANusbBVzlby8L/tblDuEUBa3g4mRvKb/viwPykJfHQXLfaDrg?blocks=hide https://stonks.com/500-global/fall-demo-day/invest My Advice “Failing to plan is planning to fail, Just do it” “Be clear and concise” Thanks Good Luck Comments / reactions?