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Visual Information and Media

Media literate

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crisseljoy1202
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30 views27 pages

Visual Information and Media

Media literate

Uploaded by

crisseljoy1202
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Visual

Information
and Media
Objectives:
a) Identify the different types
of visual content;
b) Describe the purposes of
visual media and
information; and
c) Analyze the design
principles and elements used in a
given visual media.
Visual Information
Visual information is the
artistic or creative
representation or
interpretation of an idea,
concept, or emotion using
different media.
1.Visual media and information –
materials, programs, applications, and the like
that teachers and students use to formulate
new information to aid learning through the
use, analysis, evaluation, and production of
visual images.

2. Types of visual media – photography,


video, screenshots, infographics, data
visualization (charts and graphs), comic
strips/cartoons, memes, visual notetaking, etc.
3. Formally and informally produced
visual media – visual media produced by
formal organizations such as schools,
government, and established
media/publishing outfits are considered
formally produced. Other visual media are
considered informally produced.

4. Purpose of visual information - the


primary purpose of visual information is
to gain attention, create meaning, and
facilitate retention.
5. Visual design elements – the building blocks
or basic units in the construction of a visual
image. The Design Elements are:

a.Line – describes a shape or outline. It can


create texture and can be thick or thin. Lines
may be actual, implied, vertical, horizontal,
diagonal, or contour.

b. Shape – usually a geometric area that stands


out from the space next to or around it, or
because of differences in value, color, or texture.
Shape may also be organic.
c. Value – the degree of light and dark in a
design. It is the contrast between black and
white and all the tones in between. Value can be
used with color as well as black and white.
Contrast is the extreme changes between values.

d. Texture – the way a surface feels or is


perceived to feel. Texture can be added to
attract or repel interest of a visual element.
Visual texture is the illusion of the surfaces
peaks and valleys, resulting in a feeling of
smoothness or roughness in objects.
e. Color – determined by its hue (name of color),
intensity (purity of the hue), and value (lightness or
darkness of hue). Color and color combination can play
a large role in the design. Color may be used for
emphasis or to elicit emotions from viewers. Color may
be warm, cool, or neutral. It plays a major role in our
visual perception, as it influences our reactions of the
world around us. It is therefore important to create
color palettes that will evoke the appropriate audience
reactions.

f. Form – a figure having volume and thickness. An


illusion of a 3-dimensional object can be implied
through the use of light and shading. Form can be
viewed from many angles.
6. Visual Design Principles are:

a. Consistency of margins, typeface,


typestyle, and colors is necessary, especially in
slide presentations or documents that are more
than one page.

b. Center of interest – an area that first


attracts attention in a composition. This area is
more important when compared to the other
objects or elements in a composition. This can
be achieved by contrast of values, more colors,
and placement in the format.
c. Balance – a feeling of visual
equality in shape, form, value, color,
etc. Balance can be symmetrical and
evenly balanced, or asymmetrical
and unevenly balanced. Objects,
values, colors, textures, shapes,
forms, etc. can be used in creating
balance in a composition
d. Harmony – brings together a
composition with similar units.
For example, if your
composition is using wavy lines
and organic shapes, you should
consistently use these types of
lines and not put in just one
geometric shape.
e. Contrast – offers some change
in value creating a visual
discord in a composition.
Contrast shows the difference
between shapes and can be used
as a background to bring objects
out and forward in a design. It
can also be used to create an
area of emphasis.
f. Directional Movement - a visual
flow through the composition. It can
be the suggestion of motion in a design
as you move from object to object by
way of placement and position.
Directional movement can be created
with a value Image(s) for Color
Combination and pattern. It is with
the placement of dark and light areas
that you can move your attention
g. Rhythm – a movement
in which some elements
recur regularly. Like a
dance, it will have a flow
of objects that will seem
like the beat of music.
h. Perspective – this is created
through the arrangement of
objects in two-dimensional
space to look like what they
appear in real life. Perspective
is a learned meaning of the
relationship between different
objects seen in space.
End of
the
Lesson!!!

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