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b2b Project Component

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5 views

b2b Project Component

Uploaded by

anaish8118
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PROJECT COMPONENT 1 :

EXISTING B2B PRODUCT/


SERVICE ANALYSIS
Group No , Section No
Group Member 1 : Name, Roll Number, Contribution to Project
Group Member 2 : Name, Roll Number, Contribution to Project
Group Member 3 : Name, Roll Number, Contribution to Project
Group Member 4 : Name, Roll Number, Contribution to Project
Group Member 5 : Name, Roll Number, Contribution to Project
Industry Landscape
 COMPETITION
IndiaMART's top competitors include Justdial, Info Edge and Infibeam Avenues, Udaan,
Paytm Mall, Paisawapas and SODA.
 MARKET DYNAMICS
Growing expectations of B2B customer personalization
Integration of systems for multi-channel selling.
Demand for fast B2B order fulfillment.
Acceleration of online marketplaces.
Market Size/Segments
 DATA/STATS ON MARKET SIZE OF THE CHOSEN COMPANY
 DIFFERENT MARKET SEGMENTS SERVED BY THE COMPANY
EXISTING PRODUCT/SERVICE
OFFERINGS
 B2B PRODUCT/SERVICE OFFERINGS OF COMPANY SELECTED
BUSINESS MODEL
 IndiaMart offers a free service as well as paid membership to the users, mostly for the SMEs.
 It has an option to upgrade an account to get a paid membership to get high end results. The
membership account gives more business options to the SMEs.
 It also works with the business model of pay per lead, which was first of its kind all across the
globe when it was initially started.
 Through this model, suppliers have the option to choose from the listed business leads and
can then get back to them to increase their sales.
PRICING
IndiaMart provides paid services to the suppliers . It provides the businesses a platform
that gives the suppliers better online visibility and access to various features and benefits.
The paid services offered are Mini Dynamic Catalog , TrustSeal , Maximiser , Star Supplier,
Leading Supplier and Industry Leader
The paid membership package contains a monthly plan, annual plan and multi year plan.
The subscription for these packages starts from ₹3000 to ₹1,65,000.
Buy leads package is as follows:-
Gold package:- 25 BL (5k+tax)
Platinum package:- 50 BL (10k+ tax)
BUSINESS CHANNEL
 Indiamart Follows 3 Major Types of Channels:

Direct Distribution Channel


◦ The producer can sell directly to his customers without the help of middlemen.

Indirect Distribution Channel


◦ intermediaries or middle men to sell and distribute their product to the customers.

Hybrid Distribution Channel


◦ Supplier Sells directly to consumer segment 1 using direct mail catalogues and telemarketing, and reaches
consumer segment 2 through retailers and middle men.
PROMOTIONS
PROMOTIONS STRATEGY IndiaMART
TV advertisements.
• IndiaMART took to adverting on TV screens. Its “KaamYahin Banta Hai” campaign was circulated by Bollywood actor
Irrfan Khan.

Social Media Marketing:


• AramKiTune Campaign: This campaign initially started on Twitter, It directly involved customers. Later, it started a
grand musical contest with #AramKiTune hashtag
• IndiaKiKhoj Campaign: This campaign was launched to celebrate the spirit of entrepreneurship when the young
generation

Email Marketing:
• Send mailers using a service that gives detailed statistics on its rate, click through, special offers etc
MARKET OPPORTUNITY
(GAPS IN EXISTING PRODUCT/SERVICE OFFERINGS AND SCOPE OF INNOVATION )
 CURRENT PAINPOINTS IN MARKET
 WHAT ARE THE MARKET OPPORTUNITIES?
Q &A

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