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9 views

Presentation P

Uploaded by

rushirajkengar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Wholesaling

Contents:
Wholesaling
Wholesaler
Functions of Wholesalers
Types of Wholesalers .
What is wholesaling ????

•All Activities involve in selling goods and


services to those buying for resale or business
use .
Wholesaler:-
•A firm engaged with primarily in wholesaling
functions.
Functions Of Wholesaling :-
Financing :-
•Finance their customers by giving credits
•Finance their suppliers by ordering early and
paying on time.
 Warehousing :-
• Hold inventories, thereby reducing the inventory
costs and risks of suppliers and customers.
 Transportation:-
• Provide quicker delivery to buyers
• Because they are closer than producers.
Market Information:-
• Give information to suppliers and customers
about competitors, new products and price
developments.
Types of Wholesalers
 Merchant Wholesalers:-
•Independently owned business that take title to
the merchandise they handle.
•In different trades they are called jobbers ,
distributors .
•They include full-service wholesalers and
limited-service wholesalers .
1. Full-Service Wholesalers :-
•Provide a full line of services:
•Carrying stock ,maintaining a sales force, offering
credit .
• Two types .
a): Wholesale Merchants.
b): Industrial Distributors .
a):Wholesale Merchants :-
• Sell primarily to retailers and provide a full range
of services .

b): Industrial Distributors:-


• Sell to manufacturers rather than retailers. Provide
several services.
• Carrying stock ,offering credit .
• Carry broad range of merchandise ,general line .
2. Limited-service wholesalers :-
• Offer fewer service than full-line service
wholesalers.
• Limited are-service wholesalers are of
several types :
a):Cash-and-carry wholesalers:-
•Carry limited line of fast moving goods and sell
to small retailers.
•Normally do not deliver.
b):Truck Jobbers:-
• Perform as selling and delivery function.
• Carry a semi perishable merchandise ( such as
milk , bread ,snack foods).
c):Drop shippers :-
• Do not carry inventory or handle the product.
• On receiving an order, they select a
manufacturers , who ships the merchandise
directly to the customer.
• such as coal ,lumber
d):Rack jobbers :-
• Serves grocery and drug retailers, mostly in
nonfood items.
• They send delivery trucks stores,where the
delivery people set up toys ,hardware items etc.
 Brokers and agents:-
• Do not take title to goods. Main function is to
facilitate buying and selling for which they earn
commission on the selling price . Specialize by product
line.
1): Brokers :-
•Bringing buyers and sellers together .
• Paid by a party who hired them .
• Do not carry inventory, get involved in financing or
assume risk.
•Examples :- food brokers ,insurance brokers .
2):Agents:-
• Represent either buyers or sellers on a more
permanent basis .
• several types.
a): Manufacturers’ agents :
• Represent two or more manufacturers of
complementary lines .
B): Selling agents :
• Have contractual authority to sell a
manufacturer’s entire output.
c):Purchasing agents :
• Generally have long relationship with buyers and
make purchases for them .
 Manufacturers and retailers’ branches and Offices:
Wholesaling operations conducted by sellers or
buyers themselves rather than through independent
wholesalers
• Types sales branches and offices
• Purchasing Officers .
Conclusion:
Wholesale marketing is an important part of
many manufacturers marketing strategies. By
investing in wholesale marketing, manufacturers
can increase their sales, reduce their costs,
improve their brand awareness, and build
stronger relationships with their wholesale
customers.
Thank You…

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