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Week 5 Media Codes - Sample

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MARK JOSEPH SAMARITA
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36 views33 pages

Week 5 Media Codes - Sample

Uploaded by

MARK JOSEPH SAMARITA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MEDIA and

INFORMATION
MODULE 5
MEDIA

CODES
WHAT IS

CODES
A code is a method to transmit ideas in a language.
When you WRITE you encode ideas into
ENGLISH LANGUAGE. When a reader who
understands that language reads it they understand
your ideas.
MEDIACODES
Media codes and conventions are like the building blocks of all
the media around us.
Media codes generally have an agreed meaning, or
connotation, to their audience. There are three types of media
codes, symbolic codes, technical codes and written
codes. Conventions are expected ways in which codes are
organized in a product.
SYMBOLIC
TECHNICAL
WRITTEN
SYMBOLIC CODES

Symbolic codes are social in nature. What


this means is that these codes live outside the
media product themselves, but would be
understood in similar ways in the ‘real life’ of
the audience.

For instance, if you saw somebody receive a red rose in a film, you would assume
there is a romantic relationship between the two characters. If you gave somebody a
red rose in real life, you might be hoping the same. Symbolic codes in media
include setting, mise en scene, acting and colour.
SETTING
Setting is the time and place of the
narrative. When discussing setting, you can
describe the setting of the whole story or
just a specific scene. A setting can be as big
as the outback or space, or as small as a
specific room. setting can even be a created
atmosphere or frame of mind.
MISE EN
SCENE
Mise en scene is a French term that means
‘everything within the frame’. In media
terms it has become to mean the
description of all the objects within a frame
of the media product and how they have
been arranged. An analysis of mise en
scene includes
• Set Design
• Costume
• Props
• Staging and Composition
ACTING
Actors portray characters in media products
and contribute to character development,
creating tension or advancing the narrative.
The actor portrays a character through:

• Facial expression • Movement


• Body Language • Body contact
• Vocal qualities
ACTING
Colour has highly cultural and strong
connotations. When studying the use of
colour in a media product the different
aspects to be looking at are:

• Dominant colour
• Contrasting foils
• Colour symbolism
WHAT
HAPPEN’S

NEXT??
TECHNICAL CODES

Technical codes are codes that are specific


to a media form and do not live outside of
them. For instance, our understanding of
different camera shots and their
connotations make sense when we look and
films and photographs, but mean nothing to
us outside of those forms.
Technical codes in media include CAMERA WORK, EDITING, AUDIO and
LIGHTING.
CAMERAWOR
K
Camerawork refers to how the camera is
operated, positioned and moved for specific
effects. Aspects of camerawork include:

• Positioning • Exposure
• Movement • Lens choice
• Framing
EDITING
Editing is the process of choosing,
manipulating and arranging images and
sound. Editing is generally done for four
different reasons:

• Graphic edits • Temporal edits


• Rhythmic edits
• Spacial edits
AUDIO
Audio is the expressive or naturalistic use
of sound. Audio can be diegetic or non
diegetic. The three aspects of audio are:

• dialogue
• sound effects
• music
LIGHTING
Lighting is the manipulation of natural or
artificial light to selectively highlight
specific elements of the scene. Elements of
lighting include:
• Quality
• Direction
• Source
• Colour
WRITTEN CODES

Written codes are the formal written


language used in a media product. Just like
technical and symbolic codes, written
codes can be used to advance a narrative,
communicate information about a character
or issues and themes in the media product.
Written codes include printed language which is text you can see within the frame
and how it is presented, and also spoken language, which includes dialogue and
song lyrics.
CONVENTION
Conventions are accepted ways of using
media codes. Conventions are closely
connected to the audience expectations of
a media product. Different types of
conventions include form
conventions, story
conventions and genre conventions.
FORM CONVENTION

Form conventions are the certain ways we


expect types of media’s codes to be arranged.
For instance an audience expects to have a title
of the film at the beginning, and then credits at
the end. Newspapers will have a masthead, the
most important news on the front page and
sports news on the back page.

Video games usually start with a tutorial to explain the mechanics of how the game works Another
example would be continuity editing. Most video forms follow a set of editing rules and techniques
called continuity editing which allows for the audience to easily understand what is going on in a scene
and who is talking to who.
STORY
CONVENTION

Story conventions are common narrative


structures and understandings that are
common in story telling media products.
Examples of story conventions include:
• Narrative structures
• Cause and effect
• Character construction
• Point of View
GENRE
CONVENTION

Genre conventions point to the common


use of tropes, characters, settings or themes
in a particular type of medium. Genre
conventions are closely linked with
audience expectations. Genre conventions
can be formal or thematic.
ACTION / ADVENTURE
COMEDY
FANTASY
HORROR / MYSTERY

DRAMA / LOVE STORY


SCIENCE FICTION
POST TEST
LET’s

CHECK
YOUR UNDERSTANDING
GOOGLE FORM LINK

https://docs.google.com/forms/d/e/
1FAIpQLSfc8PeU3_T9b3u7ry1nPjvFVkfQZMmVtdmNe0bf3QPqjNP4sg/
viewform?usp=pp_url
SUMMATIVE TEST
Lesson: 4 & 5
GOOGLE FORM LINK

https://docs.google.com/forms/d/e/
1FAIpQLSdgcMWV1UkdbQclywqlHJt1qFkvQpDVSMe84e7z6Ek0daQvsQ/
viewform?usp=pp_url
ACTIVITY: (Performance Task No. 4)

You are task to develop a short movie which


encompasses the different media codes.
MEDIA WILL BE PRESENTED WITH THE CLASS
3 – 5 minutes Movie Clip
Your own idea / Concept
THAT’S ALL for
WEEK 6
THANK YOU GUYS!!!

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