Concept of Charity

• Did you know seven in 10 U.S. corporate funders

increased their charitable contributions in response to
COVID-19?

• Or that 65% of companies offered to change nonprofit

grant purposes to redirect funds to the most immediate
needs?

• Or that 54% of corporations offered grant extensions to

nonprofits during COVID-19?

• The Voice of Corporate Philanthropy in Response to

Corporate Philanthropy
• According to the Council on Foundations, corporate
philanthropy refers to the investments and activities a
company voluntarily undertakes to responsibly manage
and account for its impact on society. Philanthropic
investments and activities include:
• Money
• Donations of products
• In-kind services
• Technical assistance
• Employee volunteerism
• Other business transactions
7 Types of Corporate
Philanthropy
1.Matching Gifts: Companies financially match
donations that their employees make to nonprofit
organizations.
2.Volunteer Grants: Companies provide monetary
grants to organizations where employees regularly
volunteer.
3.Employee & Board Grant Stipends: Corporations
award grants to employees and/or public boards to
donate to the nonprofit of their choice.
4.Community Grants: Company programs award
nonprofit organizations that apply for grants based on
defined criteria.
1.Corporate Sponsorships: Companies provide
financial support to a nonprofit that in return
acknowledges that the business has supported their
activities, programs or events.
2.Corporate Scholarships: Corporations provide
scholarship dollars to universities on behalf of students
seeking support to continue their studies, encouraging
college education and workforce development.
• The goal is to produce higher standards of living and quality of life
for the communities that surround them and still maintain
profitability for stakeholders.
• The Development of Corporate Citizenship
• The five stages of corporate citizenship are defined as:
1.Elementary
2.Engaged
3.Innovative
4.Integrated
5.Transforming
• Elementary :

• a company’s citizenship activities are basic and undefined because

there are scant corporate awareness and little to no senior
management involvement.

• Engaged:

• companies will often develop policies that promote the involvement

of employees and managers in activities that exceed rudimentary
compliance to basic laws.
• Innovative:

• Citizenship policies become more comprehensive in the innovative

stage, with increased meetings and consultations with shareholders
and through participation in forums and other outlets that promote
innovative corporate citizenship policies.
• Integrated:

• Citizenship activities are formalized and blend in fluidly with the

company’s regular operations. Performance in community activities
is monitored, and these activities are driven into the lines of
• Transforming:

• They are deeply aware that corporate citizenship is an integral part

of the company's strategy.

• It fuels sales growth, allows expansion to new markets, enables

hiring the best talent, enables acquiring cheaper capital, and
establishes an emotional bond and love for the brand.
Contribution of CSR
 Concept of sustainability & Stakeholder Management
1.Identifying and prioritizing stakeholders based on their
influence and interest in the organization or project.
2.Engaging with stakeholders to understand their needs,
concerns, and expectations and incorporating this
feedback into decision-making processes.
3.Building relationships with stakeholders based on trust,
transparency, and open communication.
4.Developing sustainable policies and practices that
reflect the interests of all stakeholders.
5.Monitoring and reporting on sustainability performance
to demonstrate accountability and transparency to
stakeholders.
• The Body Shop is a cosmetics company that has taken
several steps to reduce its environmental impact and
promote social responsibility, including sourcing
ingredients from sustainable and fair trade sources,
using eco-friendly packaging, and supporting
community development initiatives. The company's
founder, Anita Roddick, was a vocal advocate for
stakeholder management and believed that businesses
had a responsibility to consider the interests of all
• Patagonia is a clothing company that has become a
sustainability and social responsibility leader. The
company has implemented several initiatives to reduce
its environmental impact, including using recycled
materials in its products, promoting sustainable farming
practices, and advocating for public land conservation.
Patagonia has also engaged with its stakeholders,
including employees, customers, and suppliers, to
understand their needs and concerns better and
• Unilever is a multinational consumer goods company
that has developed a comprehensive strategy for
sustainable growth based on improving the health and
well-being of people, reducing the company's
environmental footprint, and enhancing people's
livelihoods in the company's value chain. To engage
with its stakeholders, Unilever has implemented several
initiatives, such as conducting stakeholder surveys,
hosting sustainability forums, and partnering with NGOs
and other organizations. The company also encourages
open communication and feedback from employees,
customers, and suppliers to ensure their voices are
heard and their concerns are addressed. Unilever's
• Sustainability, ESG (Environmental, Social, and
Governance), CSR (Corporate Social Responsibility), and
the Triple Bottom Line are all interconnected concepts
related to responsible and ethical business practices.

• While they have distinct focuses, they share the

common goal of promoting a more sustainable and
socially responsible approach to business and decision-
making.
• The Triple Bottom Line is a framework that takes into
account three dimensions of business performance:
People (Social), Planet (Environmental), and Profit
(Economic).

• It emphasizes that businesses should not only be

concerned with financial profits but also with their
impact on society and the environment.

• The TBL encourages businesses to consider their social

and environmental responsibilities alongside economic
• ESG factors are used to assess a company's
sustainability performance, providing investors and
stakeholders with insights into its environmental, social,
and governance practices.
• CSR initiatives are practical actions taken by companies
to contribute positively to society and the environment,
aligning with the social and environmental dimensions
of the Triple Bottom Line.
• The Triple Bottom Line provides a holistic approach for
businesses to evaluate their impact across three
dimensions, ensuring that they consider not only
financial profits but also social and environmental
outcomes.
Chronological evolution of CSR in India
 Major codes on CSR
• Universal Declaration of Human Rights – Adopted
by United Nations, this declaration paved way for many
international human rights standards for all sectors
entities.
• Organization for Economic Co-operation and
Development (OECD) – OECD guidelines contains
recommendations on core labor, environmental
standards, human rights, competition, taxation, science
and technology combating corruption and safe
guarding, consumer rights.
• Principles for Responsible Investment (PRI) – A set
of global best practice principles for responsible
investment. It provides a framework for achieving better
long term investment returns and more sustainable
markets.
• UN Global Compact – An international multi-
constituent, voluntary initiative based on internationally
accepted ten principles in pursuit of a more sustainable
inclusive global economy. The ten principles covers
human rights forced labor, child labor, environmental
challenges and responsibility, non discrimination,
freedom of associations, collective bargaining,
corruption, etc.
• Role of International Labor Organization (ILO) –
ILO seeks the promotion of social justice and
internationally recognized human and labor rights. It
formulates international labor standards in the form of
conventions and recommendations setting minimum
standards of basic labor rights.
• International Organization for Standardization
(ISO) 26000 – ISO an International Standard setting
body is developing a new standard on Social
Responsibility namely ISO 26000 to be published in
Nov., 2009. ISO 26000 is intended for use by all types of
organizations and in all countries and to assist
organization to operate in a socially responsible manner.
Initiatives of CSR in India.

• Reliance Industries Limited

• Reliance Industries Limited (RIL) spent Rs. 922 crores on
CSR initiatives in FY 20-21.
• The company has been undertaking most of its CSR
initiatives through Reliance Foundation only.
• Spent 49% of its budget for the promotion of education
through scholarships and infrastructure procurement.
• The company also focused on the promotion of
healthcare, rural development, sports promotion, and
environmental sustainability.
• Tata Consultancy Services Limited
• Tata Consultancy Services Limited, also known as TCS,
has spent Rs. 674 crores on CSR in FY 20-21.
• the company contributed Rs.256 crores to the PM
CARES Fund for combating COVID-19.
• They also helped in providing a Quarantine centre,
supply of disinfectant and food packets during the
COVID pandemic.
• The company’s major expenditure, other than PM Cares,
was Rs. 13 Cr. for education, Rs. 17 Cr. for COVID relief
activities, Rs. 5 Cr. for healthcare, and Rs. 5 Cr. for
community development projects.
• HDFC Bank Limited
• Out of Rs. 634.91 crores, Rs. 233.31 crores were spent
on financial literacy programs.
• The company spent Rs. 140 Cr. for holistic rural
development.
• Rs. 16.78 for skill development and
• Rs. 7 Cr. for startups and entrepreneurship programs
• Rs. 47.31 for education
• Tata Steel limited
• Tata Steel Limited is one of the most profitable and
lowest-cost producers of steel in the world.
• At Tata Steel, sustainability is an integral part of the
business.
• The company has contributed to over 2,51,000
children’s lives impacted through their Education
Signature Programme.
• It helped in increasing the average income of 1,000
households by promoting kitchen gardens, linking farm
produce to markets, making bags from newspapers and
creating art and textile designs.
• Hindustan Zinc Limited

• Hindustan Zinc Limited, a subsidiary of Vedanta Limited,

is the world’s 6th largest producer of silver and India’s
only integrated producer of silver, lead, and zinc.

• It has spent Rs. 214.03 crores in FY 20-21 for its CSR

initiatives.

• 597 solar-powered street lights were installed during the

year.

• Its Shiksha Sambal project aims at quality teaching of