ORIGINAL

Conte
nt

• Plank Construction
• NaturTrend Finish
• Be-Lite
• W hen Green
Happens
• Cork
• Collections
• Marketing Support
Plank
Construction

NATURTREND FINISH
The look of nature with the ultimate
protection

DEEP STRUCTURED DECORATIVE LAYER

Providing realistic hardwood / tile look &
feel

RIGID LIMESTONE-BASED COMPOSITE

CORE
● 100% Waterproof
● Rigid and stable
● Indentation resistant

CORK BACKING
Cork is THE natural solution for extra
protection, sound absorption & an extra
soft underfoot
NaturTrend
Finish
The ultimate natural look under all
conditions with no compromise on
performance.
Introducing our new NaturTrend Finish!
 Consistent sheen at different angles
 A matte look that lasts even after wear and tear
 Ideal for large commercial installations
 Best-in-class stain and traffic resistance NaturTrend Finish
 Embossed in Register for a realistic look and feel Vinyl never looked so real

CLICK ON THE
PLAY BUTTON
TO WATCH
THE VIDEO
Standard Vinyl
NaturTrend: Consistency is
Key
The result: Consistent sheen at different angles and no
differences between planks & batches. The perfect natural look
for your home!

Not much of a difference? Check again at different

angles...

Same decor
Same decor

Normal Gloss Normal Gloss

NaturTrend
Finish

Our new NaturTrend Finish provides the ultimate

natural look, under all conditions, with no
compromise on performance

 NaturTrend Finish is designed to reduce light

reflection under any angle, creating a finish
that remains consistent even after heavy
wear and tear

 Though the consistent waved finish,

NaturTrend Finish distributes the light
across an 180 degree angle. This allows
Microscope view of NaturTrend Finish to hold gloss variations to a minimum
(not exceeding 0.1%)
Be-Lite
Takeaways
• Be-Lite is an award-winning thermoforming technology for
SPC panels that, depending on the panel’s thickness, uses
up to 20% less raw materials during the panel core
manufacturing process.
• The resulting lighter SPC panels maintain optimum
performance reducing a panel’s total manufacturing raw
material costs as well as decreasing transport costs
significantly.
• There are no extra offcuts with this process and the offcuts
that exists
are 100% re-used.
• So there is no waste with this new technology and up to
25% of the
material is pre-consumer recycled content!

Floor Covering Weekly's GreenStep Sustainability Awards

honor those in the industry making great sustainable
strides among their initiatives, products, people and
practices.
 When Green
Happens
GOOD FOR YOU
AND THE
ENVIRONMENT

We test our
products at both FirmFit Silent has been awarded Extremely Low VOC ! Safe & Environmentally
the Assure certificate, which
our own and Friendly!
means the floors are
manufactured to the highest FirmFit Silent is GREENGUARD Gold and IAC Gold (including AgBB,
independent standards, feature low VOC M1, French VOC A+, Belgian VOC label and Blue Angel) certified,
certified labs on a emissions and are free of heavy insuring it complies with the criteria for indoor air emissions of
metals, ortho- phthalates and VOCs and is safe to use in any indoor environment, including
regular basis, other harmful content. schools and healthcare facilities.
making sure our
products meet the
requirements of the 0% wood elements are FirmFit Silent is
used in the production 100% recyclable
most rigorous tests process of the FirmFit from top to
and are good for Silent. bottom100

both you and the

environment.
CORK

Cork backings allows

to save up to

3 Pounds
of the plastic

0
your typical flooring underlay
would use for a 1000sqft
install!
FirmFit Original
Collections

mm
225 x 1532
mm
232 x 1532
1235mm
192 x

1842mm
230 x
1235mm
178 x
810mm
405 x
mm
142 x710
Product Product size Thickness Surface Bevel Lock Wear layer Finish Be-Lite
Riviera (6) 192 x 1235 4 (incl. 1mm IXPE-C) U Embossed Cut Bevel Angle-Angle 0.3mm Scratch Shield Solid
mm
Pluto (6) 178 x 1235 5 (incl. 1mm IXPE-C) U Embossed Cut Bevel Angle-Tight 0.55mm Scratch Shield Solid
mm
NaturTrend 1.2m (17) 192 x 1235 5 (incl. 1mm Cork) EXT EIR Painted Bevel Angle-Tight 0.55mm NaturTrend Solid
mm
225 x 1532
NaturTrend 1.5m (8) 5 (incl. 1mm Cork) EXT EIR Painted Bevel Angle-Tight 0.55mm NaturTrend Solid
mm
232 x 1532
mm
NaturTrend 1.5m
232 x 1532 6.5 (incl. 1mm EXT EIR Enhanced Bevel Angle-Tight 0.55mm NaturTrend Overall Waffle
with Enhanced
mm Cork)
Bevel (8)
NaturTrend Herringbone 142 x710 mm 5 (incl. 1mm Cork) EXT EIR Painted Bevel Angle-Drop 0.55mm NaturTrend Solid
(4)
Riviera
Collection
Rivier
a

EWH- EWH-
7001 7013

EWH-
7004
Product size Thickness Surface Bevel Lock Wear layer Finish
4 (incl. 1mm Scratch
192 x 1235mm IXPE-C) U Embossed Cut Bevel Angle- 0.3mm Shield
Angle
Rivier
a

EWH- EWH-
7008 7014

EWH-
7009
Product size Thickness Surface Bevel Lock Wear layer Finish
4 (incl. 1mm Scratch
192 x 1235mm IXPE-C) U Embossed Cut Bevel Angle- 0.3mm Shield
Angle
Plut
o
Collectio
n
Plut
o

CW- CW-
1681 1682

CW-
1687
Product size Thickness Surface Bevel Lock Wear layer Finish
4 (incl. 1mm Scratch
192 x 1235mm IXPE-C) U Embossed Cut Bevel Angle- 0.3mm Shield
Tight
Plut
o

CW- CW-
1860 1866

CW-
1858
Product size Thickness Surface Bevel Lock Wear layer Finish
4 (incl. 1mm Scratch
192 x 1235mm IXPE-C) U Embossed Cut Bevel Angle- 0.3mm Shield
Tight
NaturTrend 1.2m

NaturTrend 1.2m
Collection

Large swatch
NaturTrend
1.2m

EWH- EWH-
7112 7114

EWH- EWH-
7097 7023
Product size Thickness Surface Bevel Lock Wear layer Finish
5 (incl. 1mm Painted
192 x 1235 mm Cork) EXT EIR Bevel Angle- 0.55mm NaturTrend
Tight
NaturTrend
1.2m

EWH- EWH-
7136 7132

EWH- EWH-
7291 7283
Product size Thickness Surface Bevel Lock Wear layer Finish
5 (incl. 1mm Painted
192 x 1235 mm Cork) EXT EIR Bevel Angle- 0.55mm NaturTrend
Tight
NaturTrend
1.2m

EWH- EWH-
5528 7261

EWH-
7263
Product size Thickness Surface Bevel Lock Wear layer Finish
5 (incl. 1mm Painted
192 x 1235 mm Cork) EXT EIR Bevel Angle- 0.55mm NaturTrend
Tight
NaturTrend
1.2m

EWH- EWH-
7264 7265

EWH-
7266
Product size Thickness Surface Bevel Lock Wear layer Finish
5 (incl. 1mm Painted
192 x 1235 mm Cork) EXT EIR Bevel Angle- 0.55mm NaturTrend
Tight
NaturTrend
1.2m

EWH- EWH-
7267 7268

EWH-
7262
Product size Thickness Surface Bevel Lock Wear layer Finish
5 (incl. 1mm Painted
192 x 1235 mm Cork) EXT EIR Bevel Angle- 0.55mm NaturTrend
Tight
NaturTrend 1.5m

NaturTrend 1.5m
Collection

Large swatch
NaturTrend
1.5m

EW-2595 EW-2597
225 x 1532 225 x 1532
mm mm

EWH- EWH-
7112 7114
Product size Thickness Surface Bevel Lock Wear layer Finish
225 x 1532 mm 5 (incl. 1mm Painted
232 x 1532 mm Cork) EXT EIR Bevel Angle- 0.55mm NaturTren
Tight d
NaturTrend
1.5m

EWH- EWH-
7097 7023

EWH- EWH-
7136 7132
Product size Thickness Surface Bevel Lock Wear layer Finish
5 (incl. 1mm Painted
232 x 1532 mm Cork) EXT EIR Bevel Angle- 0.55mm NaturTrend
Tight
NaturTrend
Collection
1.5m with Enhanced Bevel

Large swatch
EWH 7261 / EWH
NaturTrend 1.5m with Enhanced
Bevel

EWH- EWH-
7261 7262

EWH- EWH-
7263 7264
Product size Thickness Surface Bevel Lock Wear Finish Be-Lite
layer
6.5 (incl. Enhance Angle- Overall
232 x 1532 1mm Cork) EXT EIR Tight 0.55mm NaturTre Waffle
d
mm Bevel nd
NaturTrend 1.5m with Enhanced
Bevel

EWH- EWH-
7265 7266

EWH- EWH-
7268 7023
Product size Thickness Surface Bevel Lock Wear Finish Be-Lite
layer
6.5 (incl. Enhance Angle- Overall
232 x 1532 1mm Cork) EXT EIR Tight 0.55mm NaturTre Waffle
d
mm Bevel nd
NaturTrend
Herringbone
Collection

Large swatch
EWH 7114 / EWH
NaturTrend
Herringbone

EWH- EWH-
7097 7114

EWH- EWH-
7023 7136
Product size Thickness Surface Bevel Lock Wear layer Finish
5 (incl. 1mm Painted
142 x710 mm Cork) EXT EIR Bevel Angle- 0.55mm NaturTrend
Drop
NaturTrend XL
Collection
NaturTrend
XL

EWH- EWH-
7320 7322

EWH-
7043 EWH- EWH-
7323 7324
Product size Thickness Surface Bevel Lock Wear Finish Be-Lite
layer
6.5 (incl. Painted Angle- Overall
230 x 1842 1mm Cork) EXT EIR Bevel Tight 0.55mm NaturTre Waffle
mm nd
NaturTrend
XL

EWH- EWH-
7325 7326

EWH- EWH-
5930 5933
Product size Thickness Surface Bevel Lock Wear Finish Be-Lite
layer
6.5 (incl. Painted Angle- Overall
230 x 1842 1mm Cork) EXT EIR Bevel Tight 0.55mm NaturTre Waffle
mm nd
NaturTrend
XL

EWH- EWH-
7041 7043
EXT EIR EXT EIR

CWH- CWH-
7240 7245
Product size
UThickness Surface Bevel Lock
U
Wear Finish Be-Lite
Embossed Embossed
layer
6.5 (incl. EXT EIR Painted Angle- Overall
230 x 1842 1mm Cork) U Bevel Tight 0.55mm NaturTre Waffle
mm Embossed nd
NaturTrend Tiles

NaturTrend
Tiles n
Collectio

Large
NaturTrend
Tiles

LT- LT-
2679 2687

LT- LT-
2690 2689
Product size Thickness Surface Bevel Lock Wear Finish Be-Lite
layer
6 (incl. Stone Painted Angle- Overall
405 x 810 Embossed Bevel Tight 0.55mm NaturTre Waffle
1mm
mm Cork) nd
Marketing Support
Offline Marketing
Support
Display
Offline Marketing
Support
Packing

Plank Herringbone
box box
Offline Marketing
Support
Sales Representative Tools

Flyer Sample Book Strapset

Offline Marketing
Support
Handouts
Online Marketing
Support
Digital Creation
PHOTOGRAPHY VIDEOS
Photography supports the statements of the brand personality. We have these types of videos available on our youtube
They contribute to the precise understanding of the identity. channel
We offer these types of pictures: https://www.youtube.com/channel/UCZNvDoqZejV0Gan
RbbIL1c
Lifestyle Close ups
g, they are available in different languages. Our videos can be
picture picture 
provided inPromotional
the relevant local language (based on volume):
videos
 Room visualizer
 Installation
videos
videos
 Test videos

Room scene Swatch

picture picture
Online Marketing
Support
Web presence
Reviews Lead generation through Search Engine Marketing
Reviews not only have the power to influence consumer decisions We tailor search engine display, search and remarketing ads, with so
but can strengthen a company's credibility. Reviews have the power called “hyperlocal” targeting so they appear 30km around retailers to
to gain customer trust, and they encourage people to interact with the those searching related keywords, and forward REAL leads to
company interaction ultimately leads to improved profits for YOU
EXAMPLES OF REALLEADS
businesses.

Store locator
Customers can easily find the closest FirmFit stores in the area
by simply typing Projects
their zipcode in our store locator section of our website.
Worldwide
We share on FirmFit website all the customers installation
pictures to serve as an inspiration for potential
customers.
Online Marketing
Support
Room Visualizer Tool

The room visualizer tool allows you

to take a picture, and it puts in the
floor in an extremely realistic way,
within 3 seconds. It gives room
inspiration but in a very realistic
imagery of different flooring
designs in actual rooms and it puts
in the floor in an extremely
realistic way. It can do that by
using AI to map out the light, walls
etc. and we input depth data of the TRY IT NOW
surface and bevels when we build
it.
Online Marketing
Support
Room Visualizer Tool
Distributors and retailers can also VERY EASILY integrate the room visualizer tool in their own website in the
form of a very non-intrusive widget that would look like this, which would take you to the FirmFit Room
Visualizer. No lengthy design & confirmation work to do!
A . Incredible
engagement, 23
average product
views per visit.

B . 9 times more
likely to buy
floors after using
the visualizer.

C . It’s just as easy

to take
 NO  MASSIVE POTENTIAL off as it is to add
DOWNSIDES UPSIDES on:
• ZERO cost
• ZERO risk
Online Marketing
Support
Content Distribution & Social
Media
We post on Facebook, LinkedIn and Instagram twice a week, and we
have a monthly newsletter. We are also available on YouTube, Pinterest
and Houzz and we do language specific posts and newsletters (based
on volumes).

• Facebook: https://www.facebook.com/firmfitflooring
• LinkedIn: https://www.linkedin.com/company/firmfit_floo
ring/
• Instagram: https://www.instagram.com/firmfitflooring/
• YouTube:
https://www.youtube.com/channel/UCZNvDoqZejV0Gan
RbbIL1cg
• Pinterest: https://www.pinterest.com/firmfitflooring/
• Houzz: https://www.houzz.com/pro/firmfitfloor/
• Newsletter campaigns
Follow
Us

www.firmfitfloor.com
FOLLOW US ON SOCIAL
MEDIA