Competitive Audit

Competitor Competitor Competitor Competitor

A B C D
Security assistance

Sharing ride

Timing

See price in advance

Order food

Sightseeing

Rewards

Choose the rider

Business considerations 1
 User Persona
3 reasons to use your 3 reasons to buy your
Who am I
product product

As XYZ Corp's Product Manager, I 1. Needs to manage the big picture to 1. Real-time collaboration feature
merge user insights with strategic build a product roadmap 2. Integrations with everyday tools
vision, guiding cross-functional 2. Cross-functional team required readable 3. Endless spacing
teams to craft impactful products. documentation of design processes
Passionate about innovation, I bridge where they are able to collaborate
user needs with business goals,
3. Remote team members become equal
Dave Middleton fostering collaboration and driving
participants of collaboration process
Product Manager, XYZ Corp success.

My idea of
My pains & objectives My personality My skills My team
technology

Building & managing a Outstanding emotional Tech Background + UX + UX Development, Design & Product monitoring and
product roadmap intelligence Business Research hunting

Creating product features Ready to get feedback from Team Management and Needs to be in sync to Looking process optimization
valued by customers the team training continuously refine task

A stable set of tools for work

Delivering the right features Ready to visualize information Search, analyze and produce a I set priorities for the team
on time and thoughts lot of information

Customer discovery 2
High Power & Not Interested High Power & Interested
Keep Satisfied Manage Closely
Director
Product
Owner
Regional Director

D365 Practice Lead SME Department

Program
Solution Sales Director
Regional
Specialist Scrum
Director
Lead Architect Master
Lead Consultant

CUSTOMER CORE DIRECT INDIRECT

D365
Dev
D365 Business Analyst
Integration

Regional D365 Consultant

SME
Department Director
Product
Tester & Trainer Manager

Shareholder
Designer
Regional
Manager
Monitor Keep Informed
Low Power & Not Interested Low Power & Interested
 UX
Design
TEAMS

Success
Customer
Marketing

Engineering

Internal organization
Online ads
Blog content

4
News release
Awareness

Social media

Landing page

3
App discovery
E-shop

Sign up page
4
Consideration

Product page
Customer Touchpoint Map

Engagement
2

Interaction

User experience
2
Acquisition

Personalization

Emails
5

Chat options
Service

All feature
4

Optimization

Emails
5

In-app message
SMS notification

Vendor partners
3

Social media
Loyalty

Reviews
Articles
2

Competitor content
Social media
4
 How We Compare
Product One Product Two

Feature
One

Feature
Two

Feature
Three

Feature
Four
 How We Compare

Product A Product B Product A Product B

Feature One Feature One

Feature Two Feature Two

Feature Three Feature Three

Less 40hr 4K Metal Less 40hr 4K Metal

Expensive Battery life Display Build Expensive Battery life Display Build

Product features 6
 Design for Conversion

+50%
Increase in sign up

+126.5%
Increase in reader engagement

Product features 7
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